Food and drink · Small-town market · Utah
Restaurants and cafes in the Price, UT area
Competitor counts, household spending and official business counts for restaurants and cafes in the Price, UT area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #305 of 538 scored small-town markets
#4 of 5 scored small-town markets based in Utah
- Listings
- 71
- 27 chain locations (38%)
- Official establishments
- 35
- +25.0% since 2019
- Household spending a year
- $26.2M
- On food away from home · $3,225 a household
- Spending per listing
- $369K
- In line with the U.S.
- Listings per 10k households
- 87.4
- 20% below the U.S.
- Population, 2025
- 20,680
- +1.0% since 2020
See the restaurants and cafes around any address in the Price area
The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Price area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 71 restaurants and cafes in the Price area. Of those, 27 are chain locations, or 38%, against 34% across the U.S. That comes to 87.4 for every 10,000 households, 20% below the U.S. rate of 109.8.
At $3,225 per household (21% below the U.S. average), households in the Price area spend about $26.2M a year on food away from home. Spread across 71 restaurants and cafes, that is $369K per restaurant, in line with the U.S. figure of $371K.
The official count of businesses with payroll classed as restaurants and other eating places in the Price area was 35 in 2023, up 25.0% from 2019. That is one for every 232 households, against one for every 209 across the U.S. Official counts also show 6 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $2M have gone to businesses classed as restaurants and other eating places in the Price area.
Population estimates show the Price area grew 1.0% from 2020 to 2025, slower than the U.S. (+3.1%). The Price area scores 46 (lower middle) on the Groundwork market score for restaurants and cafes, ranking #305 of 538 scored small-town markets and #4 of 5 scored small-town markets based in Utah.
How the Price area compares
The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Price area | Utah | U.S. |
|---|---|---|---|
| Listings per 10k households | 87.4 | 103.7 | 109.8 |
| Spending per listing | $369K | $418K | $371K |
| Households per official establishment | 232 | 205 | 209 |
| Official establishment growth, 2019–2023 | +25.0% | +13.3% | +6.0% |
| Population growth, 2020–2025 | +1.0% | +7.8% | +3.1% |
| Spending per household on food away from home | $3,225 | $4,339 | $4,070 |
| Median household income | $58,377 | $95,166 | $80,734 |
| Groundwork market score | 46 | 73 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 35+25.0% over the period
- Employees, 2023
- 645
- Annual payroll, 2023
- $9.7M
- One-person businesses, 2023
- 6Businesses with no payroll
- Map listings, September 2026
- 7127 chain locations
- Listings at the U.S. rate for this spending
- 71The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $2M
SBA-backed loans to businesses classed as restaurants and other eating places in the Price area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Price area
- Population, 2025 estimate
- 20,680+1.0% since 2020
- Households
- 8,123
- Median age
- 39.2
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.1
- Land area
- 1,479 sq. mi.
- People per square mile
- 14
- Median household income
- $58,377+14.1% vs. 2015–2019, before inflation
- Average household income
- $75,548
- Median home value
- $228,500
- Jobs located here
- 7,904
- Daytime population
- 17,852Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Price area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.
Or open the report at the center of the Price area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRestaurants and cafes across Utah
Every Utah market ranked →The highest-scoring small-town markets in Utah for restaurants and cafes, numbered among those based in Utah (a market based in another state is listed without a number), with the Price area marked.
Top small-town markets in Utah
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Brigham City, UT-ID | 87 | 161 | 75.0 | $521K | +12.6% | #7 of 538 |
| 2Vernal, UT | 68 | 108 | 88.9 | $415K | +7.3% | #91 of 538 |
| 3Cedar City, UT | 48 | 216 | 107.2 | $335K | +16.4% | #280 of 538 |
| 4Price, UT | 46 | 71 | 87.4 | $369K | +1.0% | #305 of 538 |
| 5Heber, UT | 41 | 579 | 202.4 | $258K | +5.3% | #372 of 538 |
| Evanston, WY-UT | 35 | 130 | 150.5 | $253K | +2.0% | #421 of 538 |
Other business types in the Price area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes46
- Sit-down restaurants55
- Fast food and sandwich shops30
- Pizza38
- Coffee shops and cafes50
- Bakeries and dessert shops47
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many restaurants and cafes are in the Price, UT area?
The Price area has 71 restaurants and cafes on map listings as of September 2026. 27 of them (38%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 35 businesses with payroll classed as restaurants and other eating places in 2023, up 25.0% from 2019. Another 6 one-person businesses have no payroll, by official counts.
How much do households in the Price, UT area spend on food away from home?
About $26.2M a year, or $3,225 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 71 restaurants and cafes on map listings, it comes to $369K per restaurant. It is estimated from the incomes of the 8,123 households in the Price area and national spending patterns by income.
How does the Price, UT area compare with the U.S. for restaurants and cafes?
The Price area has 87.4 restaurants and cafes per 10,000 households, 20% below the U.S. rate of 109.8. Spending per restaurant is $369K, in line with the U.S. figure of $371K. The count on map listings matches the U.S. ratio of restaurants and cafes to household spending. There is one business with payroll in the industry for every 232 households, against one for every 209 across the U.S. The official count rose 25.0% from 2019 to 2023, against +6.0% for the U.S.
How fast is the Price, UT area growing?
Population estimates put the Price area at 20,680 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 8,123 households. The median household income in the Price area is $58,377 a year, 28% below the U.S. median of $80,734. That rose 14.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Price area scores 46 for restaurants and cafes (lower middle), #305 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Price area. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for restaurants and cafes · All 56 business types in the Price area
Screening a site or an acquisition in the Price area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Price area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.