Groundwork

Real estate · County · Virginia

Real estate businesses in Madison County, VA

Competitor counts, household spending and official business counts for real estate businesses in Madison County, VA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 73 out of 100: Upper middle

Ranked #142 of 2,229 scored counties
#8 of 100 scored counties in Virginia

Listings
7
1 chain location (14%)
Official establishments
5
Businesses with payroll, 2023
Household spending a year
$86.2M
On rent and homeowner costs · $15,717 a household
Housing spending per listing (U.S. = 100)
284
2.8 times the U.S.
Listings per 10k households
12.8
67% below the U.S.
Population, 2025
14,237
+2.7% since 2020

See the real estate businesses around any address in Madison County

The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for real estate businesses in Madison County is 73 (upper middle), #142 of 2,229 scored counties and #8 of 100 scored counties in Virginia. That puts it in the top 10% of counties for real estate businesses.

As of September 2026, map listings count 7 real estate businesses in Madison County. One of them (14%) is a chain location, against 6% across the U.S. That is 12.8 per 10,000 households, 67% below the U.S. rate of 38.5.

At $15,717 per household (6% below the U.S. average), households in Madison County spend about $86.2M a year on rent and homeowner costs. Housing spending per office is 2.8 times the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.

In 2023, official counts showed 5 businesses with payroll in Madison County classed as real estate agents, property managers, mortgage lenders and inspectors. That is one for every 1,096 households, against one for every 414 across the U.S. Population estimates show Madison County grew 2.7% from 2020 to 2025, in step with the U.S. (+3.1%).

How Madison County compares

The same measures for Virginia and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate in Madison County, VA compared with Virginia and the U.S.
MeasureMadison CountyVirginiaU.S.
Listings per 10k households12.841.038.5
Housing spending per listing (U.S. = 100)28495100
Households per official establishment1,096411414
Official establishment growth, 2019–2023n/a+16.8%+15.8%
Population growth, 2020–2025+2.7%+2.8%+3.1%
Spending per household on rent and homeowner costs$15,717$16,844$16,661
Median household income$84,323$93,170$80,734
Groundwork market score7340

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4 → 5
Employees, 2023
6
Annual payroll, 2023
$197K
One-person businesses, 2023
59Businesses with no payroll
Map listings, September 2026
71 chain location
Listings at the U.S. rate for this spending
20The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Madison County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Madison County

Population, 2025 estimate
14,237+2.7% since 2020
Households
5,482
Median age
46.1
Homes lived in by their owners
78%
Vehicles per household
2.4
Land area
321 sq. mi.
People per square mile
44
Median household income
$84,323+45.7% vs. 2015–2019, before inflation
Average household income
$104,810
Median home value
$370,300
Jobs located here
3,244
Daytime population
10,830Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Madison County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.

Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Real estate across Virginia

Every Virginia market ranked →

The highest-scoring counties in Virginia for real estate businesses, numbered among those based in Virginia, with Madison County marked.

Top counties in Virginia

Counties in Virginia ranked for real estate businesses by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Caroline County, VA851613.3275+11.3%#9 of 2,229
2Prince George County, VA7997.0523+2.0%#34 of 2,229
3King William County, VA7968.2444+9.5%#37 of 2,229
4Rockingham County, VA78268.0448+6.6%#47 of 2,229
5Frederick County, VA783610.2384+8.8%#50 of 2,229
6Greene County, VA7767.5508+6.6%#63 of 2,229
7Fluvanna County, VA761211.6328+6.2%#83 of 2,229
8Madison County, VA73712.8284+2.7%#142 of 2,229
9Southampton County, VA7157.3457+0.9%#173 of 2,229
10Amherst County, VA711411.0300+2.1%#185 of 2,229

Other business types in Madison County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate businesses are in Madison County, VA?

Madison County has 7 real estate businesses on map listings as of September 2026. One of them (14%) is a chain location. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 5 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023. Official counts list 59 one-person businesses without payroll.

How much do households in Madison County, VA spend on rent and homeowner costs?

About $86.2M a year, or $15,717 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). For the 7 real estate businesses on map listings, housing spending per office is 2.8 times the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 5,482 households in Madison County and national spending patterns by income.

How does Madison County, VA compare with the U.S. for real estate businesses?

Madison County has 12.8 real estate businesses per 10,000 households, 67% below the U.S. rate of 38.5. The index of housing spending per office is 284, where 100 is the U.S. At the national ratio of real estate businesses to household spending, Madison County would have about 20, against 7 on map listings. There is one business with payroll in the industry for every 1,096 households, against one for every 414 across the U.S.

How fast is Madison County, VA growing?

Population estimates put Madison County at 14,237 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 5,482 households. The median household income in Madison County is $84,323 a year, 4% above the U.S. median of $80,734. That rose 45.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Madison County scores 73 for real estate businesses (upper middle), #142 of 2,229 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Madison County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate businesses · All 56 business types in Madison County

Screening a site or an acquisition in Madison County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.