Auto · Small-town market · Missouri
Gas stations in the West Plains, MO area
Competitor counts, household spending and official business counts for gas stations in the West Plains, MO area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #223 of 536 scored small-town markets
#4 of 17 scored small-town markets based in Missouri
- Listings
- 24
- 18 chain locations (75%)
- Official establishments
- 24
- −11.1% since 2019
- Household spending a year
- $45.9M
- On gasoline and other fuels · $2,877 a household
- Spending per listing
- $1.9M
- 20% below the U.S.
- Listings per 10k households
- 15.0
- 38% above the U.S.
- Population, 2025
- 40,798
- +2.5% since 2020
See the gas stations around any address in the West Plains area
The site report maps the gas stations on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the West Plains area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 24 gas stations in the West Plains area. Chain locations make up 75% of them, against 84% across the U.S. That is 15.0 per 10,000 households, 38% above the U.S. rate of 10.9.
At $2,877 per household (11% above the U.S. average), households in the West Plains area spend about $45.9M a year on gasoline and other fuels. That works out to $1.9M per station, 20% below the U.S. figure of $2.4M.
The official count of businesses with payroll classed as gasoline stations in the West Plains area was 24 in 2023, down 11.1% from 2019. That is one for every 665 households, against one for every 1,184 across the U.S.
Population estimates put the population change in the West Plains area from 2020 to 2025 at +2.5%, slower than the U.S. (+3.1%). The Groundwork market score for gas stations in the West Plains area is 54 (upper middle), #223 of 536 scored small-town markets and #4 of 17 scored small-town markets based in Missouri.
How the West Plains area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all gasoline and other fuels by the gas stations counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | West Plains area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.0 | 13.4 | 10.9 |
| Spending per listing | $1.9M | $2M | $2.4M |
| Households per official establishment | 665 | 952 | 1,184 |
| Official establishment growth, 2019–2023 | −11.1% | +0.4% | −3.1% |
| Population growth, 2020–2025 | +2.5% | +1.9% | +3.1% |
| Spending per household on gasoline and other fuels | $2,877 | $2,681 | $2,595 |
| Median household income | $50,993 | $70,702 | $80,734 |
| Groundwork market score | 54 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 24−11.1% over the period
- Employees, 2023
- 237
- Annual payroll, 2023
- $6.4M
- One-person businesses, 2023
- 0Businesses with no payroll
- Map listings, September 2026
- 2418 chain locations
- Listings at the U.S. rate for this spending
- 19The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as gasoline stations in the West Plains area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the West Plains area
- Population, 2025 estimate
- 40,798+2.5% since 2020
- Households
- 15,965
- Median age
- 41.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 927 sq. mi.
- People per square mile
- 44
- Median household income
- $50,993+32.9% vs. 2015–2019, before inflation
- Average household income
- $66,539
- Median home value
- $173,000
- Jobs located here
- 15,317
- Daytime population
- 40,659Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the West Plains area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gas stations on map listings by name and distance.
Or open the report at the center of the West Plains area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGas stations across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for gas stations, numbered among those based in Missouri (a market based in another state is listed without a number), with the West Plains area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 78 | 29 | 13.8 | $2.1M | +4.9% | #38 of 536 |
| 2Farmington, MO | 70 | 25 | 10.1 | $2.7M | +2.1% | #73 of 536 |
| Quincy, IL-MO | 58 | 30 | 9.6 | $2.8M | −2.0% | #182 of 536 |
| 3Maryville, MO | 57 | 11 | 13.0 | $2.3M | −4.0% | #193 of 536 |
| 4West Plains, MO | 54 | 24 | 15.0 | $1.9M | +2.5% | #223 of 536 |
| 5Sedalia, MO | 52 | 26 | 15.3 | $1.8M | +2.9% | #249 of 536 |
| 6Sikeston, MO | 43 | 29 | 14.6 | $1.8M | −0.3% | #341 of 536 |
| 7Moberly, MO | 43 | 15 | 16.2 | $1.7M | +0.2% | #345 of 536 |
| 8Rolla, MO | 40 | 29 | 16.7 | $1.6M | +1.6% | #377 of 536 |
| 9Poplar Bluff, MO | 38 | 22 | 13.3 | $1.9M | −0.4% | #395 of 536 |
Other business types in the West Plains area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gas stations are in the West Plains, MO area?
The West Plains area has 24 gas stations on map listings as of September 2026. 18 of them (75%) are chain locations. The listings count gas stations. Official counts show 24 businesses with payroll classed as gasoline stations in 2023, down 11.1% from 2019.
How much do households in the West Plains, MO area spend on gasoline and other fuels?
About $45.9M a year, or $2,877 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 24 gas stations on map listings, it comes to $1.9M per station. It is estimated from the incomes of the 15,965 households in the West Plains area and national spending patterns by income.
How does the West Plains, MO area compare with the U.S. for gas stations?
The West Plains area has 15.0 gas stations per 10,000 households, 38% above the U.S. rate of 10.9. Spending per station is $1.9M, 20% below the U.S. figure of $2.4M. At the national ratio of gas stations to household spending, the West Plains area would have about 19, against 24 on map listings. There is one business with payroll in the industry for every 665 households, against one for every 1,184 across the U.S. The official count fell 11.1% from 2019 to 2023, against −3.1% for the U.S.
How fast is the West Plains, MO area growing?
Population estimates put the West Plains area at 40,798 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 15,965 households. The median household income in the West Plains area is $50,993 a year, 37% below the U.S. median of $80,734. That rose 32.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The West Plains area scores 54 for gas stations (upper middle), #223 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the West Plains area. It maps the gas stations on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gas stations · All 56 business types in the West Plains area
Screening a site or an acquisition in the West Plains area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the West Plains area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.