Pets · Small-town market · Missouri
Pet grooming and boarding businesses in the West Plains, MO area
The pet grooming and boarding businesses in the West Plains, MO area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #219 of 387 scored small-town markets
#3 of 12 scored small-town markets based in Missouri
- Listings
- 6
- 1 chain location (17%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $10.5M
- On pets · $660 a household
- Spending per listing
- $1.8M
- 31% below the U.S.
- Listings per 10k households
- 3.8
- 6% above the U.S.
- Population, 2025
- 40,798
- +2.5% since 2020
See the pet grooming and boarding businesses around any address in the West Plains area
The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the West Plains area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 6 pet grooming and boarding businesses in the West Plains area. One of them (17%) is a chain location, against 9% across the U.S. Per 10,000 households, that is 3.8, 6% above the U.S. rate of 3.6.
At $660 per household (27% below the U.S. average), households in the West Plains area spend about $10.5M a year on pets. That is about $1.8M of household spending for each business on map listings, 31% below the U.S. figure of $2.5M. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade.
There is no official count of businesses with payroll classed as pet care (except veterinary) in the West Plains area: counts under 3 aren’t published.
Population estimates show the West Plains area grew 2.5% from 2020 to 2025, slower than the U.S. (+3.1%). The West Plains area scores 47 (lower middle) on the Groundwork market score for pet grooming and boarding businesses, ranking #219 of 387 scored small-town markets and #3 of 12 scored small-town markets based in Missouri.
How the West Plains area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | West Plains area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.8 | 3.6 | 3.6 |
| Spending per listing | $1.8M | $2.3M | $2.5M |
| Households per official establishment | n/a | 5,161 | 5,057 |
| Official establishment growth, 2019–2023 | n/a | +19.7% | +25.2% |
| Population growth, 2020–2025 | +2.5% | +1.9% | +3.1% |
| Spending per household on pets | $660 | $825 | $909 |
| Median household income | $50,993 | $70,702 | $80,734 |
| Groundwork market score | 47 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 61 chain location
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care (except veterinary) in the West Plains area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the West Plains area
- Population, 2025 estimate
- 40,798+2.5% since 2020
- Households
- 15,965
- Median age
- 41.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 927 sq. mi.
- People per square mile
- 44
- Median household income
- $50,993+32.9% vs. 2015–2019, before inflation
- Average household income
- $66,539
- Median home value
- $173,000
- Jobs located here
- 15,317
- Daytime population
- 40,659Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the West Plains area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.
Or open the report at the center of the West Plains area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet grooming and boarding across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for pet grooming and boarding businesses, numbered among those based in Missouri (a market based in another state is listed without a number), with the West Plains area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sedalia, MO | 55 | 7 | 4.1 | $1.7M | +2.9% | #157 of 387 |
| 2Branson, MO | 55 | 10 | 4.4 | $1.6M | +1.7% | #159 of 387 |
| Quincy, IL-MO | 50 | 15 | 4.8 | $1.6M | −2.0% | #193 of 387 |
| 3West Plains, MO | 47 | 6 | 3.8 | $1.8M | +2.5% | #219 of 387 |
| 4Warrensburg, MO | 47 | 11 | 5.2 | $1.5M | +4.9% | #223 of 387 |
| 5Sikeston, MO | 46 | 9 | 4.5 | $1.6M | −0.3% | #226 of 387 |
| 6Kirksville, MO | 39 | 5 | 4.8 | $1.5M | +1.9% | #272 of 387 |
| 7Fort Leonard Wood, MO | 37 | 7 | 4.2 | $1.8M | +0.8% | #291 of 387 |
| 8Farmington, MO | 37 | 12 | 4.8 | $1.5M | +2.1% | #299 of 387 |
| 9Rolla, MO | 33 | 10 | 5.8 | $1.3M | +1.6% | #319 of 387 |
Other business types in the West Plains area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses24
- Veterinarians17
- Pet grooming and boarding47
- Pet stores22
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet grooming and boarding businesses are in the West Plains, MO area?
The West Plains area has 6 pet grooming and boarding businesses on map listings as of September 2026. One of them (17%) is a chain location. The listings count groomers, boarding, dog daycare and pet sitters. No official count is published for pet care (except veterinary) in the West Plains area: counts under 3 are left out.
How much do households in the West Plains, MO area spend on pets?
About $10.5M a year, or $660 per household. That is 27% below the U.S. average (an index of 73, where 100 is the U.S. average). Spread across the 6 pet grooming and boarding businesses on map listings, it comes to $1.8M per business. The spending figure covers all pets, not only pet grooming and boarding businesses. It is estimated from the incomes of the 15,965 households in the West Plains area and national spending patterns by income.
How does the West Plains, MO area compare with the U.S. for pet grooming and boarding businesses?
The West Plains area has 3.8 pet grooming and boarding businesses per 10,000 households, 6% above the U.S. rate of 3.6. Spending per business is $1.8M, 31% below the U.S. figure of $2.5M. At the national ratio of pet grooming and boarding businesses to household spending, the West Plains area would have about 4, against 6 on map listings.
How fast is the West Plains, MO area growing?
Population estimates put the West Plains area at 40,798 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 15,965 households. The median household income in the West Plains area is $50,993 a year, 37% below the U.S. median of $80,734. That rose 32.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The West Plains area scores 47 for pet grooming and boarding businesses (lower middle), #219 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the West Plains area. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in the West Plains area
Screening a site or an acquisition in the West Plains area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the West Plains area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.