Groundwork

Home services · Small-town market · Missouri

HVAC and plumbing companies in the West Plains, MO area

The HVAC and plumbing companies in the West Plains, MO area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 47 out of 100: Lower middle

Ranked #269 of 476 scored small-town markets
#6 of 14 scored small-town markets based in Missouri

Listings
9
1 chain location (11%)
Official establishments
12
Businesses with payroll, 2023
Household spending a year
$35.6M
On home repairs, maintenance and insurance · $2,230 a household
Spending per listing
$4M
17% below the U.S.
Listings per 10k households
5.6
11% below the U.S.
Population, 2025
40,798
+2.5% since 2020

See the HVAC and plumbing companies around any address in the West Plains area

The site report maps the HVAC and plumbing companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the West Plains area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 9 HVAC and plumbing companies in the West Plains area. One of them (11%) is a chain location, against 4% across the U.S. That is 5.6 per 10,000 households, 11% below the U.S. rate of 6.3.

At $2,230 per household (26% below the U.S. average), households in the West Plains area spend about $35.6M a year on home repairs, maintenance and insurance. That is about $4M of household spending for each company on map listings, 17% below the U.S. figure of $4.8M. That spending covers all home repairs, maintenance and insurance, which HVAC and plumbing companies share with other businesses in the trade.

Official counts show 12 businesses with payroll classed as plumbing, heating and air-conditioning contractors in the West Plains area in 2023. That is one for every 1,330 households, against one for every 1,162 across the U.S.

Population estimates show the West Plains area grew 2.5% from 2020 to 2025, slower than the U.S. (+3.1%). The West Plains area scores 47 (lower middle) on the Groundwork market score for HVAC and plumbing companies, ranking #269 of 476 scored small-town markets and #6 of 14 scored small-town markets based in Missouri.

How the West Plains area compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the HVAC and plumbing companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

HVAC and plumbing in West Plains, MO area compared with Missouri and the U.S.
MeasureWest Plains areaMissouriU.S.
Listings per 10k households5.66.56.3
Spending per listing$4M$4.1M$4.8M
Households per official establishment1,3301,3101,162
Official establishment growth, 2019–2023n/a+4.7%+7.6%
Population growth, 2020–2025+2.5%+1.9%+3.1%
Spending per household on home repairs, maintenance and insurance$2,230$2,667$3,018
Median household income$50,993$70,702$80,734
Groundwork market score4738

Official counts and lending

Businesses

Official establishments, 2019 to 2023
12
Employees, 2023
90
Annual payroll, 2023
$3.5M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
91 chain location
Listings at the U.S. rate for this spending
8The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as plumbing, heating and air-conditioning contractors in the West Plains area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the West Plains area

Population, 2025 estimate
40,798+2.5% since 2020
Households
15,965
Median age
41.7
Homes lived in by their owners
70%
Vehicles per household
2.0
Land area
927 sq. mi.
People per square mile
44
Median household income
$50,993+32.9% vs. 2015–2019, before inflation
Average household income
$66,539
Median home value
$173,000
Jobs located here
15,317
Daytime population
40,659Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the West Plains area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the HVAC and plumbing companies on map listings by name and distance.

Or open the report at the center of the West Plains area. Signed out, you see a blurred preview; on an account, each report is one action.

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HVAC and plumbing across Missouri

Every Missouri market ranked →

The highest-scoring small-town markets in Missouri for HVAC and plumbing companies, numbered among those based in Missouri, with the West Plains area marked.

Top small-town markets in Missouri

Small-town markets in Missouri ranked for HVAC and plumbing companies by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Hannibal, MO6763.9$6.2M+0.4%#74 of 476
2Fort Leonard Wood, MO56105.9$4.2M+0.8%#169 of 476
3Sikeston, MO5184.0$5.9M−0.3%#215 of 476
4Kirksville, MO5065.8$4.2M+1.9%#238 of 476
5Warrensburg, MO48146.6$3.8M+4.9%#258 of 476
6West Plains, MO4795.6$4M+2.5%#269 of 476
7Farmington, MO38156.0$3.9M+2.1%#357 of 476
8Rolla, MO34179.8$2.5M+1.6%#395 of 476
9Moberly, MO3377.6$3.1M+0.2%#401 of 476
10Lebanon, MO32117.6$3M+2.5%#409 of 476

Other business types in the West Plains area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many HVAC and plumbing companies are in the West Plains, MO area?

There are 9 HVAC and plumbing companies on map listings in the West Plains area as of September 2026. One of them (11%) is a chain location. The listings count heating and air-conditioning companies and plumbers. Official counts show 12 businesses with payroll classed as plumbing, heating and air-conditioning contractors in 2023.

How much do households in the West Plains, MO area spend on home repairs, maintenance and insurance?

About $35.6M a year, or $2,230 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 9 HVAC and plumbing companies on map listings, it comes to $4M per company. The spending figure covers all home repairs, maintenance and insurance, not only HVAC and plumbing companies. It is estimated from the incomes of the 15,965 households in the West Plains area and national spending patterns by income.

How does the West Plains, MO area compare with the U.S. for HVAC and plumbing companies?

The West Plains area has 5.6 HVAC and plumbing companies per 10,000 households, 11% below the U.S. rate of 6.3. Spending per company is $4M, 17% below the U.S. figure of $4.8M. At the national ratio of HVAC and plumbing companies to household spending, the West Plains area would have about 8, against 9 on map listings. There is one business with payroll in the industry for every 1,330 households, against one for every 1,162 across the U.S.

How fast is the West Plains, MO area growing?

Population estimates put the West Plains area at 40,798 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 15,965 households. The median household income in the West Plains area is $50,993 a year, 37% below the U.S. median of $80,734. That rose 32.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The West Plains area scores 47 for HVAC and plumbing companies (lower middle), #269 of 476 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the West Plains area. It maps the HVAC and plumbing companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for HVAC and plumbing companies · All 56 business types in the West Plains area

Screening a site or an acquisition in the West Plains area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the West Plains area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.