Real estate · Small-town market · Missouri
Mortgage brokers and lenders in the West Plains, MO area
Competitor counts, household spending and official business counts for mortgage brokers and lenders in the West Plains, MO area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 19 out of 100: Low
Ranked #173 of 177 scored small-town markets
#5 of 7 scored small-town markets based in Missouri
- Listings
- 9
- 3 chain locations (33%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $191.6M
- On rent and homeowner costs · $12,000 a household
- Housing spending per listing (U.S. = 100)
- 55
- 45% below the U.S.
- Listings per 10k households
- 5.6
- 30% above the U.S.
- Population, 2025
- 40,798
- +2.5% since 2020
See the mortgage brokers and lenders around any address in the West Plains area
The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the West Plains area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for mortgage brokers and lenders in the West Plains area is 19 (low), #173 of 177 scored small-town markets and #5 of 7 scored small-town markets based in Missouri. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 9 mortgage brokers and lenders in the West Plains area. Of those, 3 are chain locations, or 33%, against 21% across the U.S. That comes to 5.6 for every 10,000 households, 30% above the U.S. rate of 4.3.
At $12,000 per household (28% below the U.S. average), households in the West Plains area spend about $191.6M a year on rent and homeowner costs. Housing spending per office is 45% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in.
There is no official count of businesses with payroll classed as mortgage brokers and real estate lenders in the West Plains area: counts under 3 aren’t published. Population estimates put the population change in the West Plains area from 2020 to 2025 at +2.5%, slower than the U.S. (+3.1%).
How the West Plains area compares
The same measures for Missouri and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | West Plains area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.6 | 4.0 | 4.3 |
| Housing spending per listing (U.S. = 100) | 55 | 89 | 100 |
| Households per official establishment | n/a | 6,465 | 4,897 |
| Official establishment growth, 2019–2023 | n/a | +4.3% | +9.5% |
| Population growth, 2020–2025 | +2.5% | +1.9% | +3.1% |
| Spending per household on rent and homeowner costs | $12,000 | $13,809 | $16,661 |
| Median household income | $50,993 | $70,702 | $80,734 |
| Groundwork market score | 19 | 30 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 93 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in the West Plains area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the West Plains area
- Population, 2025 estimate
- 40,798+2.5% since 2020
- Households
- 15,965
- Median age
- 41.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 927 sq. mi.
- People per square mile
- 44
- Median household income
- $50,993+32.9% vs. 2015–2019, before inflation
- Average household income
- $66,539
- Median home value
- $173,000
- Jobs located here
- 15,317
- Daytime population
- 40,659Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the West Plains area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.
Or open the report at the center of the West Plains area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMortgage brokers and lenders across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for mortgage brokers and lenders, numbered among those based in Missouri (a market based in another state is listed without a number), with the West Plains area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 59 | 5 | 2.4 | 143 | +4.9% | #53 of 177 |
| Quincy, IL-MO | 32 | 9 | 2.9 | 116 | −2.0% | #146 of 177 |
| 2Branson, MO | 31 | 14 | 6.1 | 53 | +1.7% | #153 of 177 |
| 3Fort Leonard Wood, MO | 25 | 8 | 4.7 | 70 | +0.8% | #168 of 177 |
| 4Sedalia, MO | 23 | 8 | 4.7 | 69 | +2.9% | #170 of 177 |
| 5West Plains, MO | 19 | 9 | 5.6 | 55 | +2.5% | #173 of 177 |
| 6Lebanon, MO | 18 | 9 | 6.2 | 50 | +2.5% | #174 of 177 |
| 7Poplar Bluff, MO | 15 | 7 | 4.2 | 73 | −0.4% | #176 of 177 |
Other business types in the West Plains area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate22
- Real estate agents and brokers23
- Property management
- Mortgage brokers and lenders19
- Home inspectors
Funeral services
Questions
How many mortgage brokers and lenders are in the West Plains, MO area?
There are 9 mortgage brokers and lenders on map listings in the West Plains area as of September 2026. 3 of them (33%) are chain locations. The listings count mortgage brokers and mortgage lenders. No official count is published for mortgage brokers and real estate lenders in the West Plains area: counts under 3 are left out.
How much do households in the West Plains, MO area spend on rent and homeowner costs?
About $191.6M a year, or $12,000 per household. That is 28% below the U.S. average (an index of 72, where 100 is the U.S. average). For the 9 mortgage brokers and lenders on map listings, housing spending per office is 45% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in. It is estimated from the incomes of the 15,965 households in the West Plains area and national spending patterns by income.
How does the West Plains, MO area compare with the U.S. for mortgage brokers and lenders?
The West Plains area has 5.6 mortgage brokers and lenders per 10,000 households, 30% above the U.S. rate of 4.3. The index of housing spending per office is 55, where 100 is the U.S. At the national ratio of mortgage brokers and lenders to household spending, the West Plains area would have about 5, against 9 on map listings.
How fast is the West Plains, MO area growing?
Population estimates put the West Plains area at 40,798 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 15,965 households. The median household income in the West Plains area is $50,993 a year, 37% below the U.S. median of $80,734. That rose 32.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The West Plains area scores 19 for mortgage brokers and lenders (low), #173 of 177 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the West Plains area. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for mortgage brokers and lenders · All 56 business types in the West Plains area
Screening a site or an acquisition in the West Plains area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the West Plains area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.