Fitness and classes · Small-town market · California
Gyms and studios in the Ukiah, CA area
Competitor counts, household spending and official business counts for gyms and studios in the Ukiah, CA area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #293 of 535 scored small-town markets
#6 of 9 scored small-town markets based in California
- Listings
- 49
- 3 chain locations (6%)
- Official establishments
- 17
- Businesses with payroll, 2023
- Household spending a year
- $33.7M
- On memberships, classes and admissions · $968 a household
- Spending per listing
- $688K
- 4% above the U.S.
- Listings per 10k households
- 14.1
- 5% below the U.S.
- Population, 2025
- 88,122
- −3.5% since 2020
See the gyms and studios around any address in the Ukiah area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Ukiah area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 49 gyms and studios in the Ukiah area. 3 of them (6%) are chain locations, against 20% across the U.S. That is 14.1 per 10,000 households, 5% below the U.S. rate of 14.9.
Households in the Ukiah area spend about $33.7M a year on memberships, classes and admissions, or $968 per household, 2% below the U.S. average. Spread across 49 gyms and studios, that is $688K per location, 4% above the U.S. figure of $662K.
In 2023, official counts showed 17 businesses with payroll in the Ukiah area classed as fitness centers and recreation instruction. That is one for every 2,050 households, against one for every 1,641 across the U.S.
Population estimates show the Ukiah area declined 3.5% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for gyms and studios in the Ukiah area is 49 (lower middle), #293 of 535 scored small-town markets and #6 of 9 scored small-town markets based in California.
How the Ukiah area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ukiah area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.1 | 17.1 | 14.9 |
| Spending per listing | $688K | $837K | $662K |
| Households per official establishment | 2,050 | 1,281 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +14.7% | +8.2% |
| Population growth, 2020–2025 | −3.5% | −0.4% | +3.1% |
| Spending per household on memberships, classes and admissions | $968 | $1,435 | $983 |
| Median household income | $68,092 | $99,122 | $80,734 |
| Groundwork market score | 49 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 17
- Employees, 2023
- 146
- Annual payroll, 2023
- $2.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 493 chain locations
- Listings at the U.S. rate for this spending
- 51The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Ukiah area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Ukiah area
- Population, 2025 estimate
- 88,122−3.5% since 2020
- Households
- 34,842
- Median age
- 44.1
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 3,507 sq. mi.
- People per square mile
- 26
- Median household income
- $68,092+32.4% vs. 2015–2019, before inflation
- Average household income
- $95,438
- Median home value
- $512,200
- Jobs located here
- 29,495
- Daytime population
- 87,475Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Ukiah area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Ukiah area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across California
Every California market ranked →The highest-scoring small-town markets in California for gyms and studios, numbered among those based in California (a market based in another state is listed without a number), with the Ukiah area marked.
Top small-town markets in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Red Bluff, CA | 80 | 20 | 8.1 | $1.1M | −1.7% | #13 of 535 |
| 2Bishop, CA | 67 | 10 | 12.4 | $845K | −4.4% | #74 of 535 |
| 3Clearlake, CA | 65 | 27 | 10.0 | $909K | −0.6% | #92 of 535 |
| 4Crescent City, CA | 64 | 10 | 10.5 | $856K | −4.4% | #102 of 535 |
| 5Sonora, CA | 62 | 38 | 16.7 | $645K | −4.0% | #132 of 535 |
| Gardnerville Ranchos, NV-CA | 59 | 38 | 17.5 | $733K | +0.9% | #160 of 535 |
| 6Ukiah, CA | 49 | 49 | 14.1 | $688K | −3.5% | #293 of 535 |
| 7Susanville, CA | 37 | 15 | 16.2 | $534K | −13.1% | #417 of 535 |
| 8Truckee-Grass Valley, CA | 35 | 122 | 28.5 | $458K | −0.4% | #437 of 535 |
| 9Eureka-Arcata, CA | 30 | 106 | 19.3 | $469K | −3.4% | #472 of 535 |
Other business types in the Ukiah area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes49
- Gyms50
- Yoga, Pilates and fitness studios44
- Martial arts and dance studios72
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Ukiah, CA area?
There are 49 gyms and studios on map listings in the Ukiah area as of September 2026. 3 of them (6%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 17 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in the Ukiah, CA area spend on memberships, classes and admissions?
About $33.7M a year, or $968 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 49 gyms and studios on map listings, it comes to $688K per location. It is estimated from the incomes of the 34,842 households in the Ukiah area and national spending patterns by income.
How does the Ukiah, CA area compare with the U.S. for gyms and studios?
The Ukiah area has 14.1 gyms and studios per 10,000 households, 5% below the U.S. rate of 14.9. Spending per location is $688K, 4% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, the Ukiah area would have about 51, against 49 on map listings. There is one business with payroll in the industry for every 2,050 households, against one for every 1,641 across the U.S.
How fast is the Ukiah, CA area growing?
Population estimates put the Ukiah area at 88,122 people in 2025, down 3.5% since 2020, against +3.1% for the U.S. It has 34,842 households. Median household income in the Ukiah area is $68,092, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 32.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Ukiah area scores 49 for gyms and studios (lower middle), #293 of 535 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Ukiah area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Ukiah area
Screening a site or an acquisition in the Ukiah area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Ukiah area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.