Food and drink · Small-town market · Ohio
Pizza places in the Salem, OH area
How the Salem, OH area compares with other small-town markets and the U.S. for pizza places: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 28 out of 100: Lower middle
Ranked #468 of 520 scored small-town markets
#24 of 29 scored small-town markets based in Ohio
- Listings
- 47
- 25 chain locations (53%)
- Official establishments
- 80
- All limited-service restaurants · +2.6% since 2019
- Household spending a year
- $138.6M
- On food away from home · $3,342 a household
- Spending per listing
- $2.9M
- 42% below the U.S.
- Listings per 10k households
- 11.3
- 41% above the U.S.
- Population, 2025
- 99,377
- −2.2% since 2020
See the pizza places around any address in the Salem area
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Salem area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for pizza places in the Salem area is 28 (lower middle), #468 of 520 scored small-town markets and #24 of 29 scored small-town markets based in Ohio. That puts it in the bottom quarter of small-town markets.
Households in the Salem area spend about $138.6M a year on food away from home, or $3,342 per household, 18% below the U.S. average. That is about $2.9M of household spending for each pizza place on map listings, 42% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
The Salem area has 47 pizza places on map listings as of September 2026. Of those, 25 are chain locations, or 53%, against 58% across the U.S. That is 11.3 per 10,000 households, 41% above the U.S. rate of 8.0.
In 2023, official counts showed 80 businesses with payroll in the Salem area classed as limited-service restaurants, up 2.6% from 2019. That is one for every 518 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Since fiscal 2022, 5 SBA-backed loans worth $440K have gone to businesses classed as limited-service restaurants in the Salem area. Population estimates show the Salem area declined 2.2% from 2020 to 2025, against +3.1% for the U.S.
How the Salem area compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Salem area | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.3 | 9.6 | 8.0 |
| Spending per listing | $2.9M | $4M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 518 | 467 | 478 |
| Official establishment growth, 2019–2023 | +2.6% | +7.0% | +6.1% |
| Population growth, 2020–2025 | −2.2% | +0.9% | +3.1% |
| Spending per household on food away from home | $3,342 | $3,829 | $4,070 |
| Median household income | $58,180 | $71,389 | $80,734 |
| Groundwork market score | 28 | 24 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 80All limited-service restaurants · +2.6% over the period
- Employees, 2023
- 1,481
- Annual payroll, 2023
- $32.7M
- One-person businesses, 2023
- 13All limited-service restaurants with no payroll
- Map listings, September 2026
- 4725 chain locations
- Listings at the U.S. rate for this spending
- 27The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $440K
SBA-backed loans to businesses classed as limited-service restaurants in the Salem area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in the Salem area
- Population, 2025 estimate
- 99,377−2.2% since 2020
- Households
- 41,459
- Median age
- 44.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 532 sq. mi.
- People per square mile
- 189
- Median household income
- $58,180+20.3% vs. 2015–2019, before inflation
- Average household income
- $78,065
- Median home value
- $151,600
- Jobs located here
- 28,013
- Daytime population
- 85,744Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Salem area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of the Salem area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Ohio
Every Ohio market ranked →The highest-scoring small-town markets in Ohio for pizza places, numbered among those based in Ohio, with the Salem area marked.
Top small-town markets in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Celina, OH | 60 | 11 | 6.7 | $5.6M | +0.5% | #149 of 520 |
| 2Urbana, OH | 57 | 18 | 11.5 | $3.2M | +0.2% | #184 of 520 |
| 3Wooster, OH | 56 | 41 | 9.2 | $4.1M | −0.1% | #193 of 520 |
| 4Greenville, OH | 56 | 20 | 9.4 | $3.7M | −0.7% | #197 of 520 |
| 5Sidney, OH | 56 | 21 | 11.1 | $3.4M | −0.2% | #200 of 520 |
| 6Wilmington, OH | 55 | 18 | 10.7 | $3.4M | +0.6% | #213 of 520 |
| 7Mount Vernon, OH | 48 | 26 | 11.1 | $3.4M | +1.9% | #277 of 520 |
| 8Tiffin, OH | 45 | 26 | 11.7 | $3M | −1.0% | #311 of 520 |
| 9Findlay, OH | 43 | 32 | 10.1 | $3.7M | +0.1% | #320 of 520 |
| 10Ashland, OH | 43 | 22 | 10.6 | $3.3M | +0.1% | #324 of 520 |
| 24Salem, OH | 28 | 47 | 11.3 | $2.9M | −2.2% | #468 of 520 |
Other business types in the Salem area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in the Salem, OH area?
Map listings as of September 2026 show 47 pizza places in the Salem area. 25 of them (53%) are chain locations. The listings count pizza restaurants. Official counts show 80 businesses with payroll classed as limited-service restaurants in 2023, up 2.6% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts list 13 one-person businesses without payroll.
How much do households in the Salem, OH area spend on food away from home?
About $138.6M a year, or $3,342 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 47 pizza places on map listings, it comes to $2.9M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 41,459 households in the Salem area and national spending patterns by income.
How does the Salem, OH area compare with the U.S. for pizza places?
The Salem area has 11.3 pizza places per 10,000 households, 41% above the U.S. rate of 8.0. Spending per pizza place is $2.9M, 42% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, the Salem area would have about 27, against 47 on map listings. There is one business with payroll in the industry for every 518 households, against one for every 478 across the U.S. The official count rose 2.6% from 2019 to 2023, against +6.1% for the U.S.
How fast is the Salem, OH area growing?
Population estimates put the Salem area at 99,377 people in 2025, down 2.2% since 2020, against +3.1% for the U.S. It has 41,459 households. Median household income in the Salem area is $58,180, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Salem area scores 28 for pizza places (lower middle), #468 of 520 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Salem area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in the Salem area
Screening a site or an acquisition in the Salem area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Salem area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.