Child care · Small-town market · Ohio
Child care centers and preschools in the Salem, OH area
The child care centers and preschools in the Salem, OH area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #352 of 454 scored small-town markets
#23 of 25 scored small-town markets based in Ohio
- Listings
- 21
- 3 chain locations (14%)
- Official establishments
- 17
- Businesses with payroll, 2023
- Household spending a year
- $13.1M
- On child care and other personal services · $317 a household
- Spending per listing
- $625K
- 38% below the U.S.
- Listings per 10k households
- 5.1
- 12% below the U.S.
- Population, 2025
- 99,377
- −2.2% since 2020
See the child care centers and preschools around any address in the Salem area
The site report maps the child care centers and preschools on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Salem area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For child care centers and preschools, the Salem area has a Groundwork market score of 35 (lower middle): #352 of 454 scored small-town markets and #23 of 25 scored small-town markets based in Ohio. That puts it in the bottom quarter of small-town markets.
Household spending on child care and other personal services in the Salem area comes to about $13.1M a year: $317 per household, 45% below the U.S. average. That works out to $625K per center, 38% below the U.S. figure of $1M.
The Salem area has 21 child care centers and preschools on map listings as of September 2026. Chain locations make up 14% of them, against 12% across the U.S. Per 10,000 households, that is 5.1, 12% below the U.S. rate of 5.8.
Official counts show 17 businesses with payroll classed as child care services in the Salem area in 2023. That is one for every 2,439 households, against one for every 1,573 across the U.S. Population estimates put the population change in the Salem area from 2020 to 2025 at −2.2%, against +3.1% for the U.S.
How the Salem area compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all child care and other personal services by the child care centers and preschools counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Salem area | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.1 | 5.5 | 5.8 |
| Spending per listing | $625K | $736K | $1M |
| Households per official establishment | 2,439 | 1,729 | 1,573 |
| Official establishment growth, 2019–2023 | n/a | +6.0% | +5.7% |
| Population growth, 2020–2025 | −2.2% | +0.9% | +3.1% |
| Spending per household on child care and other personal services | $317 | $407 | $581 |
| Median household income | $58,180 | $71,389 | $80,734 |
| Groundwork market score | 35 | 35 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 17
- Employees, 2023
- 217
- Annual payroll, 2023
- $5.8M
- One-person businesses, 2023
- 107Businesses with no payroll
- Map listings, September 2026
- 213 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as child care services in the Salem area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Salem area
- Population, 2025 estimate
- 99,377−2.2% since 2020
- Households
- 41,459
- Median age
- 44.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 532 sq. mi.
- People per square mile
- 189
- Median household income
- $58,180+20.3% vs. 2015–2019, before inflation
- Average household income
- $78,065
- Median home value
- $151,600
- Jobs located here
- 28,013
- Daytime population
- 85,744Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Salem area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the child care centers and preschools on map listings by name and distance.
Or open the report at the center of the Salem area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardChild care and preschools across Ohio
Every Ohio market ranked →The highest-scoring small-town markets in Ohio for child care centers and preschools, numbered among those based in Ohio, with the Salem area marked.
Top small-town markets in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Findlay, OH | 70 | 11 | 3.5 | $1.1M | +0.1% | #75 of 454 |
| 2Wooster, OH | 68 | 14 | 3.2 | $1.2M | −0.1% | #85 of 454 |
| 3Celina, OH | 67 | 5 | 3.0 | $1.2M | +0.5% | #96 of 454 |
| 4Sidney, OH | 67 | 7 | 3.7 | $1M | −0.2% | #97 of 454 |
| 5Chillicothe, OH | 66 | 7 | 2.3 | $1.4M | −0.8% | #104 of 454 |
| 6Mount Vernon, OH | 66 | 9 | 3.8 | $1M | +1.9% | #108 of 454 |
| 7Marietta, OH | 65 | 6 | 2.4 | $1.4M | −2.1% | #112 of 454 |
| 8Norwalk, OH | 64 | 5 | 2.1 | $1.6M | −0.4% | #115 of 454 |
| 9Ashland, OH | 62 | 5 | 2.4 | $1.3M | +0.1% | #126 of 454 |
| 10Marion, OH | 61 | 7 | 2.8 | $1.1M | −0.4% | #136 of 454 |
| 23Salem, OH | 35 | 21 | 5.1 | $625K | −2.2% | #352 of 454 |
Other business types in the Salem area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
- Child care and preschools35
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many child care centers and preschools are in the Salem, OH area?
Map listings as of September 2026 show 21 child care centers and preschools in the Salem area. 3 of them (14%) are chain locations. The listings count day care centers and preschools. Official counts show 17 businesses with payroll classed as child care services in 2023. Another 107 one-person businesses have no payroll, by official counts.
How much do households in the Salem, OH area spend on child care and other personal services?
About $13.1M a year, or $317 per household. That is 45% below the U.S. average (an index of 55, where 100 is the U.S. average). Spread across the 21 child care centers and preschools on map listings, it comes to $625K per center. It is estimated from the incomes of the 41,459 households in the Salem area and national spending patterns by income.
How does the Salem, OH area compare with the U.S. for child care centers and preschools?
The Salem area has 5.1 child care centers and preschools per 10,000 households, 12% below the U.S. rate of 5.8. Spending per center is $625K, 38% below the U.S. figure of $1M. At the U.S. ratio of child care centers and preschools to household spending, the Salem area would have about 13, against 21 on map listings. There is one business with payroll in the industry for every 2,439 households, against one for every 1,573 across the U.S.
How fast is the Salem, OH area growing?
Population estimates put the Salem area at 99,377 people in 2025, down 2.2% since 2020, against +3.1% for the U.S. It has 41,459 households. Median household income in the Salem area is $58,180, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Salem area scores 35 for child care centers and preschools (lower middle), #352 of 454 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Salem area. It maps the child care centers and preschools on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for child care centers and preschools · All 56 business types in the Salem area
Screening a site or an acquisition in the Salem area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Salem area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.