Groceries and convenience · Small-town market · Ohio
Convenience stores in the Salem, OH area
How the Salem, OH area compares with other small-town markets and the U.S. for convenience stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #392 of 529 scored small-town markets
#26 of 29 scored small-town markets based in Ohio
- Listings
- 44
- 21 chain locations (48%)
- Official establishments
- 13
- Businesses with payroll, 2023
- Household spending a year
- $229.6M
- On groceries · $5,539 a household
- Spending per listing
- $5.2M
- 34% below the U.S.
- Listings per 10k households
- 10.6
- 33% above the U.S.
- Population, 2025
- 99,377
- −2.2% since 2020
See the convenience stores around any address in the Salem area
The site report maps the convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Salem area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 44 convenience stores in the Salem area. Chain locations make up 48% of them, against 60% across the U.S. Per 10,000 households, that is 10.6, 33% above the U.S. rate of 8.0.
At $5,539 per household (12% below the U.S. average), households in the Salem area spend about $229.6M a year on groceries. That is about $5.2M of household spending for each store on map listings, 34% below the U.S. figure of $7.9M. That spending covers all groceries, which convenience stores share with other businesses in the trade.
In 2023, official counts showed 13 businesses with payroll in the Salem area classed as convenience stores. That is one for every 3,189 households, against one for every 3,493 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $50K has gone to businesses classed as convenience stores in the Salem area.
Population estimates show the Salem area declined 2.2% from 2020 to 2025, against +3.1% for the U.S. For convenience stores, the Salem area has a Groundwork market score of 37 (lower middle): #392 of 529 scored small-town markets and #26 of 29 scored small-town markets based in Ohio.
How the Salem area compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all groceries by the convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Salem area | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.6 | 7.6 | 8.0 |
| Spending per listing | $5.2M | $7.8M | $7.9M |
| Households per official establishment | 3,189 | 3,185 | 3,493 |
| Official establishment growth, 2019–2023 | n/a | +19.9% | +22.0% |
| Population growth, 2020–2025 | −2.2% | +0.9% | +3.1% |
| Spending per household on groceries | $5,539 | $5,967 | $6,319 |
| Median household income | $58,180 | $71,389 | $80,734 |
| Groundwork market score | 37 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13
- Employees, 2023
- 52
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 4421 chain locations
- Listings at the U.S. rate for this spending
- 29The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $50K
SBA-backed loans to businesses classed as convenience stores in the Salem area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Salem area
- Population, 2025 estimate
- 99,377−2.2% since 2020
- Households
- 41,459
- Median age
- 44.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 532 sq. mi.
- People per square mile
- 189
- Median household income
- $58,180+20.3% vs. 2015–2019, before inflation
- Average household income
- $78,065
- Median home value
- $151,600
- Jobs located here
- 28,013
- Daytime population
- 85,744Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Salem area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the convenience stores on map listings by name and distance.
Or open the report at the center of the Salem area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardConvenience stores across Ohio
Every Ohio market ranked →The highest-scoring small-town markets in Ohio for convenience stores, numbered among those based in Ohio, with the Salem area marked.
Top small-town markets in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Mount Vernon, OH | 77 | 18 | 7.7 | $7.8M | +1.9% | #41 of 529 |
| 2Wooster, OH | 77 | 34 | 7.7 | $7.8M | −0.1% | #42 of 529 |
| 3Wapakoneta, OH | 74 | 14 | 7.4 | $8.2M | −1.2% | #57 of 529 |
| 4Greenville, OH | 72 | 13 | 6.1 | $9.4M | −0.7% | #70 of 529 |
| 5Sidney, OH | 70 | 12 | 6.3 | $9.5M | −0.2% | #84 of 529 |
| 6Urbana, OH | 69 | 6 | 3.8 | $15.5M | +0.2% | #89 of 529 |
| 7Celina, OH | 67 | 10 | 6.1 | $9.8M | +0.5% | #104 of 529 |
| 8Bellefontaine, OH | 67 | 13 | 6.6 | $8.9M | +0.4% | #106 of 529 |
| 9Coshocton, OH | 66 | 10 | 6.8 | $8.1M | +1.6% | #119 of 529 |
| 10Wilmington, OH | 63 | 13 | 7.8 | $7.6M | +0.6% | #146 of 529 |
| 26Salem, OH | 37 | 44 | 10.6 | $5.2M | −2.2% | #392 of 529 |
Other business types in the Salem area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores34
- Grocery stores33
- Convenience stores37
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many convenience stores are in the Salem, OH area?
The Salem area has 44 convenience stores on map listings as of September 2026. 21 of them (48%) are chain locations. The listings count convenience stores without fuel. Official counts show 13 businesses with payroll classed as convenience stores in 2023.
How much do households in the Salem, OH area spend on groceries?
About $229.6M a year, or $5,539 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 44 convenience stores on map listings, it comes to $5.2M per store. The spending figure covers all groceries, not only convenience stores. It is estimated from the incomes of the 41,459 households in the Salem area and national spending patterns by income.
How does the Salem, OH area compare with the U.S. for convenience stores?
The Salem area has 10.6 convenience stores per 10,000 households, 33% above the U.S. rate of 8.0. Spending per store is $5.2M, 34% below the U.S. figure of $7.9M. At the national ratio of convenience stores to household spending, the Salem area would have about 29, against 44 on map listings. There is one business with payroll in the industry for every 3,189 households, against one for every 3,493 across the U.S.
How fast is the Salem, OH area growing?
Population estimates put the Salem area at 99,377 people in 2025, down 2.2% since 2020, against +3.1% for the U.S. It has 41,459 households. Median household income in the Salem area is $58,180, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Salem area scores 37 for convenience stores (lower middle), #392 of 529 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Salem area. It maps the convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for convenience stores · All 56 business types in the Salem area
Screening a site or an acquisition in the Salem area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Salem area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.