Real estate · Small-town market · Ohio
Real estate businesses in the Salem, OH area
Competitor counts, household spending and official business counts for real estate businesses in the Salem, OH area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #239 of 536 scored small-town markets
#19 of 29 scored small-town markets based in Ohio
- Listings
- 62
- 5 chain locations (8%)
- Official establishments
- 19
- Businesses with payroll, 2023
- Household spending a year
- $524.1M
- On rent and homeowner costs · $12,642 a household
- Housing spending per listing (U.S. = 100)
- 195
- 95% above the U.S.
- Listings per 10k households
- 15.0
- 61% below the U.S.
- Population, 2025
- 99,377
- −2.2% since 2020
See the real estate businesses around any address in the Salem area
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Salem area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on rent and homeowner costs in the Salem area comes to about $524.1M a year: $12,642 per household, 24% below the U.S. average. Housing spending per office is 95% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.
The Salem area has 62 real estate businesses on map listings as of September 2026. Chain locations make up 8% of them, against 6% across the U.S. That comes to 15.0 for every 10,000 households, 61% below the U.S. rate of 38.5.
The official count of businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in the Salem area was 19 in 2023. That is one for every 2,182 households, against one for every 414 across the U.S. Official counts list 256 one-person businesses without payroll.
Between 2020 and 2025, the population of the Salem area declined 2.2%, against +3.1% for the U.S. For real estate businesses, the Salem area has a Groundwork market score of 52 (upper middle): #239 of 536 scored small-town markets and #19 of 29 scored small-town markets based in Ohio.
How the Salem area compares
The same measures for Ohio and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Salem area | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.0 | 26.4 | 38.5 |
| Housing spending per listing (U.S. = 100) | 195 | 122 | 100 |
| Households per official establishment | 2,182 | 728 | 414 |
| Official establishment growth, 2019–2023 | n/a | +14.4% | +15.8% |
| Population growth, 2020–2025 | −2.2% | +0.9% | +3.1% |
| Spending per household on rent and homeowner costs | $12,642 | $13,878 | $16,661 |
| Median household income | $58,180 | $71,389 | $80,734 |
| Groundwork market score | 52 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 19
- Employees, 2023
- 49
- Annual payroll, 2023
- $1.9M
- One-person businesses, 2023
- 256Businesses with no payroll
- Map listings, September 2026
- 625 chain locations
- Listings at the U.S. rate for this spending
- 121The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Salem area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Salem area
- Population, 2025 estimate
- 99,377−2.2% since 2020
- Households
- 41,459
- Median age
- 44.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 532 sq. mi.
- People per square mile
- 189
- Median household income
- $58,180+20.3% vs. 2015–2019, before inflation
- Average household income
- $78,065
- Median home value
- $151,600
- Jobs located here
- 28,013
- Daytime population
- 85,744Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Salem area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of the Salem area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Ohio
Every Ohio market ranked →The highest-scoring small-town markets in Ohio for real estate businesses, numbered among those based in Ohio, with the Salem area marked.
Top small-town markets in Ohio
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sidney, OH | 67 | 31 | 16.4 | 196 | −0.2% | #66 of 536 |
| 2Celina, OH | 67 | 27 | 16.5 | 191 | +0.5% | #67 of 536 |
| 3Van Wert, OH | 65 | 10 | 8.7 | 352 | +0.3% | #82 of 536 |
| 4Gallipolis, OH | 64 | 13 | 11.2 | 259 | −0.5% | #91 of 536 |
| 5Wilmington, OH | 64 | 26 | 15.5 | 201 | +0.6% | #92 of 536 |
| 6Urbana, OH | 64 | 29 | 18.5 | 170 | +0.2% | #96 of 536 |
| 7Bucyrus, OH | 63 | 22 | 12.2 | 239 | −0.3% | #99 of 536 |
| 8Coshocton, OH | 63 | 22 | 14.9 | 193 | +1.6% | #103 of 536 |
| 9Fremont, OH | 61 | 34 | 13.8 | 217 | −0.4% | #119 of 536 |
| 10Marion, OH | 60 | 35 | 14.2 | 207 | −0.4% | #130 of 536 |
| 19Salem, OH | 52 | 62 | 15.0 | 195 | −2.2% | #239 of 536 |
Other business types in the Salem area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in the Salem, OH area?
Map listings as of September 2026 show 62 real estate businesses in the Salem area. 5 of them (8%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 19 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023. Official counts also show 256 one-person businesses without payroll.
How much do households in the Salem, OH area spend on rent and homeowner costs?
About $524.1M a year, or $12,642 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). For the 62 real estate businesses on map listings, housing spending per office is 95% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 41,459 households in the Salem area and national spending patterns by income.
How does the Salem, OH area compare with the U.S. for real estate businesses?
The Salem area has 15.0 real estate businesses per 10,000 households, 61% below the U.S. rate of 38.5. The index of housing spending per office is 195, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, the Salem area would have about 121, against 62 on map listings. There is one business with payroll in the industry for every 2,182 households, against one for every 414 across the U.S.
How fast is the Salem, OH area growing?
Population estimates put the Salem area at 99,377 people in 2025, down 2.2% since 2020, against +3.1% for the U.S. It has 41,459 households. Median household income in the Salem area is $58,180, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Salem area scores 52 for real estate businesses (upper middle), #239 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Salem area. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in the Salem area
Screening a site or an acquisition in the Salem area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Salem area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.