Food and drink · Small-town market · Colorado
Pizza places in the Rifle, CO area
How the Rifle, CO area compares with other small-town markets and the U.S. for pizza places: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #210 of 520 scored small-town markets
#5 of 10 scored small-town markets based in Colorado
- Listings
- 34
- 12 chain locations (35%)
- Official establishments
- 73
- All limited-service restaurants · −5.2% since 2019
- Household spending a year
- $141.2M
- On food away from home · $4,329 a household
- Spending per listing
- $4.2M
- 18% below the U.S.
- Listings per 10k households
- 10.4
- 30% above the U.S.
- Population, 2025
- 80,099
- +1.2% since 2020
See the pizza places around any address in the Rifle area
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rifle area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $4,329 per household (6% above the U.S. average), households in the Rifle area spend about $141.2M a year on food away from home. Spread across 34 pizza places, that is $4.2M per pizza place, 18% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
The Rifle area has 34 pizza places on map listings as of September 2026. Of those, 12 are chain locations, or 35%, against 58% across the U.S. That is 10.4 per 10,000 households, 30% above the U.S. rate of 8.0.
The official count of businesses with payroll classed as limited-service restaurants in the Rifle area was 73 in 2023, down 5.2% from 2019. That is one for every 447 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts list 9 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $1M have gone to businesses classed as limited-service restaurants in the Rifle area.
Population estimates put the population change in the Rifle area from 2020 to 2025 at +1.2%, slower than the U.S. (+3.1%). For pizza places, the Rifle area has a Groundwork market score of 55 (upper middle): #210 of 520 scored small-town markets and #5 of 10 scored small-town markets based in Colorado.
How the Rifle area compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rifle area | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.4 | 6.9 | 8.0 |
| Spending per listing | $4.2M | $6.4M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 447 | 500 | 478 |
| Official establishment growth, 2019–2023 | −5.2% | +9.1% | +6.1% |
| Population growth, 2020–2025 | +1.2% | +3.9% | +3.1% |
| Spending per household on food away from home | $4,329 | $4,421 | $4,070 |
| Median household income | $95,635 | $95,470 | $80,734 |
| Groundwork market score | 55 | 72 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 73All limited-service restaurants · −5.2% over the period
- Employees, 2023
- 1,344
- Annual payroll, 2023
- $36.3M
- One-person businesses, 2023
- 9All limited-service restaurants with no payroll
- Map listings, September 2026
- 3412 chain locations
- Listings at the U.S. rate for this spending
- 28The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $1M
SBA-backed loans to businesses classed as limited-service restaurants in the Rifle area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in the Rifle area
- Population, 2025 estimate
- 80,099+1.2% since 2020
- Households
- 32,619
- Median age
- 40.1
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.0
- Land area
- 3,918 sq. mi.
- People per square mile
- 20
- Median household income
- $95,635
- Average household income
- $136,246
- Median home value
- $595,100
- Jobs located here
- 42,438
- Daytime population
- 79,095Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rifle area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of the Rifle area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Colorado
Every Colorado market ranked →The highest-scoring small-town markets in Colorado for pizza places, numbered among those based in Colorado, with the Rifle area marked.
Top small-town markets in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cañon City, CO | 81 | 6 | 3.3 | $10.2M | +2.4% | #17 of 520 |
| 2Montrose, CO | 78 | 11 | 6.1 | $5.9M | +4.1% | #25 of 520 |
| 3Fort Morgan, CO | 77 | 7 | 6.3 | $5.5M | +4.2% | #31 of 520 |
| 4Durango, CO | 55 | 23 | 9.4 | $4.4M | +2.2% | #209 of 520 |
| 5Rifle, CO | 55 | 34 | 10.4 | $4.2M | +1.2% | #210 of 520 |
| 6Steamboat Springs, CO | 54 | 16 | 9.6 | $4.6M | +0.9% | #217 of 520 |
| 7Alamosa, CO | 48 | 11 | 9.6 | $3.2M | +2.1% | #280 of 520 |
| 8Edwards, CO | 47 | 24 | 10.9 | $4.3M | −2.4% | #288 of 520 |
| 9Sterling, CO | 40 | 7 | 8.5 | $3.8M | −2.7% | #355 of 520 |
| 10Breckenridge, CO | 33 | 31 | 19.9 | $2.4M | +1.1% | #433 of 520 |
Other business types in the Rifle area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in the Rifle, CO area?
Map listings as of September 2026 show 34 pizza places in the Rifle area. 12 of them (35%) are chain locations. The listings count pizza restaurants. Official counts show 73 businesses with payroll classed as limited-service restaurants in 2023, down 5.2% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts also show 9 one-person businesses without payroll.
How much do households in the Rifle, CO area spend on food away from home?
About $141.2M a year, or $4,329 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 34 pizza places on map listings, it comes to $4.2M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 32,619 households in the Rifle area and national spending patterns by income.
How does the Rifle, CO area compare with the U.S. for pizza places?
The Rifle area has 10.4 pizza places per 10,000 households, 30% above the U.S. rate of 8.0. Spending per pizza place is $4.2M, 18% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, the Rifle area would have about 28, against 34 on map listings. There is one business with payroll in the industry for every 447 households, against one for every 478 across the U.S. The official count fell 5.2% from 2019 to 2023, against +6.1% for the U.S.
How fast is the Rifle, CO area growing?
Population estimates put the Rifle area at 80,099 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 32,619 households. Median household income in the Rifle area is $95,635, 18% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rifle area scores 55 for pizza places (upper middle), #210 of 520 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rifle area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in the Rifle area
Screening a site or an acquisition in the Rifle area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rifle area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.