Fitness and classes · Small-town market · Colorado
Martial arts and dance studios in the Rifle, CO area
How the Rifle, CO area compares with other small-town markets and the U.S. for martial arts and dance studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #126 of 378 scored small-town markets
#4 of 7 scored small-town markets based in Colorado
- Listings
- 18
- 1 chain location (6%)
- Official establishments
- 22
- Businesses with payroll, 2023
- Household spending a year
- $42M
- On memberships, classes and admissions · $1,287 a household
- Spending per listing
- $2.3M
- 16% above the U.S.
- Listings per 10k households
- 5.5
- 12% above the U.S.
- Population, 2025
- 80,099
- +1.2% since 2020
See the martial arts and dance studios around any address in the Rifle area
The site report maps the martial arts and dance studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rifle area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 18 martial arts and dance studios in the Rifle area. One of them (6%) is a chain location, against 7% across the U.S. Per 10,000 households, that is 5.5, 12% above the U.S. rate of 4.9.
At $1,287 per household (31% above the U.S. average), households in the Rifle area spend about $42M a year on memberships, classes and admissions. Spread across 18 martial arts and dance studios, that is $2.3M per studio, 16% above the U.S. figure of $2M. That spending covers all memberships, classes and admissions, which martial arts and dance studios share with other businesses in the trade.
In 2023, official counts showed 22 businesses with payroll in the Rifle area classed as sports, recreation and fine arts instruction. That is one for every 1,483 households, against one for every 3,473 across the U.S.
Population estimates put the population change in the Rifle area from 2020 to 2025 at +1.2%, slower than the U.S. (+3.1%). The Groundwork market score for martial arts and dance studios in the Rifle area is 59 (upper middle), #126 of 378 scored small-town markets and #4 of 7 scored small-town markets based in Colorado.
How the Rifle area compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the martial arts and dance studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rifle area | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.5 | 5.5 | 4.9 |
| Spending per listing | $2.3M | $2.4M | $2M |
| Households per official establishment | 1,483 | 2,455 | 3,473 |
| Official establishment growth, 2019–2023 | n/a | +14.3% | +11.1% |
| Population growth, 2020–2025 | +1.2% | +3.9% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,287 | $1,337 | $983 |
| Median household income | $95,635 | $95,470 | $80,734 |
| Groundwork market score | 59 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 22
- Employees, 2023
- 323
- Annual payroll, 2023
- $9.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 181 chain location
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as sports, recreation and fine arts instruction in the Rifle area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rifle area
- Population, 2025 estimate
- 80,099+1.2% since 2020
- Households
- 32,619
- Median age
- 40.1
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.0
- Land area
- 3,918 sq. mi.
- People per square mile
- 20
- Median household income
- $95,635
- Average household income
- $136,246
- Median home value
- $595,100
- Jobs located here
- 42,438
- Daytime population
- 79,095Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rifle area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the martial arts and dance studios on map listings by name and distance.
Or open the report at the center of the Rifle area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMartial arts and dance studios across Colorado
Every Colorado market ranked →The highest-scoring small-town markets in Colorado for martial arts and dance studios, numbered among those based in Colorado, with the Rifle area marked.
Top small-town markets in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Breckenridge, CO | 67 | 6 | 3.9 | $3.9M | +1.1% | #61 of 378 |
| 2Montrose, CO | 66 | 10 | 5.5 | $1.7M | +4.1% | #78 of 378 |
| 3Edwards, CO | 59 | 9 | 4.1 | $3.6M | −2.4% | #122 of 378 |
| 4Rifle, CO | 59 | 18 | 5.5 | $2.3M | +1.2% | #126 of 378 |
| 5Durango, CO | 57 | 14 | 5.7 | $2.1M | +2.2% | #140 of 378 |
| 6Steamboat Springs, CO | 52 | 11 | 6.6 | $2M | +0.9% | #173 of 378 |
| 7Cañon City, CO | 46 | 12 | 6.7 | $1.3M | +2.4% | #221 of 378 |
Other business types in the Rifle area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes39
- Gyms49
- Yoga, Pilates and fitness studios32
- Martial arts and dance studios59
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many martial arts and dance studios are in the Rifle, CO area?
There are 18 martial arts and dance studios on map listings in the Rifle area as of September 2026. One of them (6%) is a chain location. The listings count martial arts and dance studios. Official counts show 22 businesses with payroll classed as sports, recreation and fine arts instruction in 2023.
How much do households in the Rifle, CO area spend on memberships, classes and admissions?
About $42M a year, or $1,287 per household. That is 31% above the U.S. average (an index of 131, where 100 is the U.S. average). Spread across the 18 martial arts and dance studios on map listings, it comes to $2.3M per studio. The spending figure covers all memberships, classes and admissions, not only martial arts and dance studios. It is estimated from the incomes of the 32,619 households in the Rifle area and national spending patterns by income.
How does the Rifle, CO area compare with the U.S. for martial arts and dance studios?
The Rifle area has 5.5 martial arts and dance studios per 10,000 households, 12% above the U.S. rate of 4.9. Spending per studio is $2.3M, 16% above the U.S. figure of $2M. At the national ratio of martial arts and dance studios to household spending, the Rifle area would have about 21, against 18 on map listings. There is one business with payroll in the industry for every 1,483 households, against one for every 3,473 across the U.S.
How fast is the Rifle, CO area growing?
Population estimates put the Rifle area at 80,099 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 32,619 households. Median household income in the Rifle area is $95,635, 18% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rifle area scores 59 for martial arts and dance studios (upper middle), #126 of 378 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rifle area. It maps the martial arts and dance studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for martial arts and dance studios · All 56 business types in the Rifle area
Screening a site or an acquisition in the Rifle area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rifle area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.