Health care · Small-town market · Colorado
Optometrists and eye clinics in the Rifle, CO area
How the Rifle, CO area compares with other small-town markets and the U.S. for optometrists and eye clinics: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 78 out of 100: High
Ranked #21 of 400 scored small-town markets
#1 of 9 scored small-town markets based in Colorado
- Listings
- 9
- 3 chain locations (33%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $45.4M
- On medical and dental services · $1,393 a household
- Spending per listing
- $5M
- 61% above the U.S.
- Listings per 10k households
- 2.8
- 32% below the U.S.
- Population, 2025
- 80,099
- +1.2% since 2020
See the optometrists and eye clinics around any address in the Rifle area
The site report maps the optometrists and eye clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rifle area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For optometrists and eye clinics, the Rifle area has a Groundwork market score of 78 (high): #21 of 400 scored small-town markets and #1 of 9 scored small-town markets based in Colorado. That puts it in the top 10% of small-town markets for optometrists and eye clinics.
Household spending on medical and dental services in the Rifle area comes to about $45.4M a year: $1,393 per household, 8% above the U.S. average. That works out to $5M per practice, 61% above the U.S. figure of $3.1M. The spending figure covers all medical and dental services, not only optometrists and eye clinics.
There are 9 optometrists and eye clinics on map listings in the Rifle area as of September 2026. Chain locations make up 33% of them, against 20% across the U.S. That is 2.8 per 10,000 households, 32% below the U.S. rate of 4.1.
In 2023, official counts showed 6 businesses with payroll in the Rifle area classed as offices of optometrists. That is one for every 5,437 households, against one for every 5,742 across the U.S. Between 2020 and 2025, the population of the Rifle area grew 1.2%, slower than the U.S. (+3.1%).
How the Rifle area compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the optometrists and eye clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rifle area | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.8 | 4.1 | 4.1 |
| Spending per listing | $5M | $3.4M | $3.1M |
| Households per official establishment | 5,437 | 4,916 | 5,742 |
| Official establishment growth, 2019–2023 | n/a | +2.1% | +0.2% |
| Population growth, 2020–2025 | +1.2% | +3.9% | +3.1% |
| Spending per household on medical and dental services | $1,393 | $1,423 | $1,288 |
| Median household income | $95,635 | $95,470 | $80,734 |
| Groundwork market score | 78 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6
- Employees, 2023
- 17
- Annual payroll, 2023
- $1.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 93 chain locations
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of optometrists in the Rifle area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rifle area
- Population, 2025 estimate
- 80,099+1.2% since 2020
- Households
- 32,619
- Median age
- 40.1
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.0
- Land area
- 3,918 sq. mi.
- People per square mile
- 20
- Median household income
- $95,635
- Average household income
- $136,246
- Median home value
- $595,100
- Jobs located here
- 42,438
- Daytime population
- 79,095Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rifle area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the optometrists and eye clinics on map listings by name and distance.
Or open the report at the center of the Rifle area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardOptometrists and eye care across Colorado
Every Colorado market ranked →The highest-scoring small-town markets in Colorado for optometrists and eye clinics, numbered among those based in Colorado, with the Rifle area marked.
Top small-town markets in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Rifle, CO | 78 | 9 | 2.8 | $5M | +1.2% | #21 of 400 |
| 2Edwards, CO | 73 | 5 | 2.3 | $6.6M | −2.4% | #36 of 400 |
| 3Steamboat Springs, CO | 71 | 5 | 3.0 | $4.7M | +0.9% | #49 of 400 |
| 4Cañon City, CO | 63 | 5 | 2.8 | $4.1M | +2.4% | #102 of 400 |
| 5Breckenridge, CO | 59 | 8 | 5.1 | $3M | +1.1% | #130 of 400 |
| 6Montrose, CO | 45 | 9 | 5.0 | $2.4M | +4.1% | #249 of 400 |
| 7Alamosa, CO | 40 | 5 | 4.4 | $2.4M | +2.1% | #284 of 400 |
| 8Durango, CO | 40 | 15 | 6.2 | $2.2M | +2.2% | #287 of 400 |
| 9Fort Morgan, CO | 34 | 7 | 6.3 | $1.8M | +4.2% | #320 of 400 |
Other business types in the Rifle area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics48
- Dentists and orthodontists42
- Primary care and pediatrics66
- Urgent care and walk-in clinics
- Chiropractors40
- Physical therapy53
- Optometrists and eye care78
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many optometrists and eye clinics are in the Rifle, CO area?
As of September 2026, map listings count 9 optometrists and eye clinics in the Rifle area. 3 of them (33%) are chain locations. The listings count optometrists and eye clinics. Official counts show 6 businesses with payroll classed as offices of optometrists in 2023.
How much do households in the Rifle, CO area spend on medical and dental services?
About $45.4M a year, or $1,393 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 9 optometrists and eye clinics on map listings, it comes to $5M per practice. That spending covers all medical and dental services, which optometrists and eye clinics share with other businesses in the trade. It is estimated from the incomes of the 32,619 households in the Rifle area and national spending patterns by income.
How does the Rifle, CO area compare with the U.S. for optometrists and eye clinics?
The Rifle area has 2.8 optometrists and eye clinics per 10,000 households, 32% below the U.S. rate of 4.1. Spending per practice is $5M, 61% above the U.S. figure of $3.1M. At the U.S. ratio of optometrists and eye clinics to household spending, the Rifle area would have about 15, against 9 on map listings. There is one business with payroll in the industry for every 5,437 households, against one for every 5,742 across the U.S.
How fast is the Rifle, CO area growing?
Population estimates put the Rifle area at 80,099 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 32,619 households. Median household income in the Rifle area is $95,635, 18% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rifle area scores 78 for optometrists and eye clinics (high), #21 of 400 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rifle area. It maps the optometrists and eye clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for optometrists and eye clinics · All 56 business types in the Rifle area
Screening a site or an acquisition in the Rifle area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rifle area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.