Groundwork

Food and drink · Small-town market · Colorado

Fast food and sandwich shops in the Rifle, CO area

How the Rifle, CO area compares with other small-town markets and the U.S. for fast food and sandwich shops: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 62 out of 100: Upper middle

Ranked #161 of 537 scored small-town markets
#6 of 10 scored small-town markets based in Colorado

Listings
44
31 chain locations (70%)
Official establishments
73
All limited-service restaurants · −5.2% since 2019
Household spending a year
$141.2M
On food away from home · $4,329 a household
Spending per listing
$3.2M
5% above the U.S.
Listings per 10k households
13.5
2% above the U.S.
Population, 2025
80,099
+1.2% since 2020

See the fast food and sandwich shops around any address in the Rifle area

The site report maps the fast food and sandwich shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rifle area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Rifle area spend about $141.2M a year on food away from home, or $4,329 per household, 6% above the U.S. average. Spread across 44 fast food and sandwich shops, that is $3.2M per shop, 5% above the U.S. figure of $3.1M. The spending figure covers all food away from home, not only fast food and sandwich shops.

There are 44 fast food and sandwich shops on map listings in the Rifle area as of September 2026. 31 of them (70%) are chain locations, against 79% across the U.S. That is 13.5 per 10,000 households, 2% above the U.S. rate of 13.3.

In 2023, official counts showed 73 businesses with payroll in the Rifle area classed as limited-service restaurants, down 5.2% from 2019. That is one for every 447 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (pizza places included), not only fast food and sandwich shops. Official counts also show 9 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $1M have gone to businesses classed as limited-service restaurants in the Rifle area.

Between 2020 and 2025, the population of the Rifle area grew 1.2%, slower than the U.S. (+3.1%). For fast food and sandwich shops, the Rifle area has a Groundwork market score of 62 (upper middle): #161 of 537 scored small-town markets and #6 of 10 scored small-town markets based in Colorado.

How the Rifle area compares

The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the fast food and sandwich shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Fast food and sandwich shops in Rifle, CO area compared with Colorado and the U.S.
MeasureRifle areaColoradoU.S.
Listings per 10k households13.512.913.3
Spending per listing$3.2M$3.4M$3.1M
Households per official establishment (all limited-service restaurants)447500478
Official establishment growth, 2019–2023−5.2%+9.1%+6.1%
Population growth, 2020–2025+1.2%+3.9%+3.1%
Spending per household on food away from home$4,329$4,421$4,070
Median household income$95,635$95,470$80,734
Groundwork market score6265

Official counts and lending

Businesses

Official establishments, 2019 to 2023
73All limited-service restaurants · −5.2% over the period
Employees, 2023
1,344
Annual payroll, 2023
$36.3M
One-person businesses, 2023
9All limited-service restaurants with no payroll
Map listings, September 2026
4431 chain locations
Listings at the U.S. rate for this spending
46The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$1M

SBA-backed loans to businesses classed as limited-service restaurants in the Rifle area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only fast food and sandwich shops.

Population and households in the Rifle area

Population, 2025 estimate
80,099+1.2% since 2020
Households
32,619
Median age
40.1
Homes lived in by their owners
68%
Vehicles per household
2.0
Land area
3,918 sq. mi.
People per square mile
20
Median household income
$95,635
Average household income
$136,246
Median home value
$595,100
Jobs located here
42,438
Daytime population
79,095Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Rifle area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the fast food and sandwich shops on map listings by name and distance.

Or open the report at the center of the Rifle area. Signed out, you see a blurred preview; on an account, each report is one action.

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Fast food and sandwich shops across Colorado

Every Colorado market ranked →

The highest-scoring small-town markets in Colorado for fast food and sandwich shops, numbered among those based in Colorado, with the Rifle area marked.

Top small-town markets in Colorado

Small-town markets in Colorado ranked for fast food and sandwich shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Fort Morgan, CO771210.8$3.2M+4.2%#47 of 537
2Montrose, CO702413.3$2.7M+4.1%#90 of 537
3Cañon City, CO682212.2$2.8M+2.4%#108 of 537
4Durango, CO662510.3$4M+2.2%#119 of 537
5Steamboat Springs, CO65169.6$4.6M+0.9%#127 of 537
6Rifle, CO624413.5$3.2M+1.2%#161 of 537
7Edwards, CO562913.1$3.6M−2.4%#220 of 537
8Alamosa, CO531513.1$2.4M+2.1%#254 of 537
9Breckenridge, CO453220.6$2.3M+1.1%#322 of 537
10Sterling, CO301417.1$1.9M−2.7%#450 of 537

Other business types in the Rifle area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many fast food and sandwich shops are in the Rifle, CO area?

As of September 2026, map listings count 44 fast food and sandwich shops in the Rifle area. 31 of them (70%) are chain locations. The listings count fast food, sandwich shops, delis and bagel shops. Official counts show 73 businesses with payroll classed as limited-service restaurants in 2023, down 5.2% from 2019. The official count takes in all limited-service restaurants, not only fast food and sandwich shops: pizza places are counted too. Another 9 one-person businesses have no payroll, by official counts.

How much do households in the Rifle, CO area spend on food away from home?

About $141.2M a year, or $4,329 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 44 fast food and sandwich shops on map listings, it comes to $3.2M per shop. That spending covers all food away from home, which fast food and sandwich shops share with other businesses in the trade. It is estimated from the incomes of the 32,619 households in the Rifle area and national spending patterns by income.

How does the Rifle, CO area compare with the U.S. for fast food and sandwich shops?

The Rifle area has 13.5 fast food and sandwich shops per 10,000 households, 2% above the U.S. rate of 13.3. Spending per shop is $3.2M, 5% above the U.S. figure of $3.1M. At the U.S. ratio of fast food and sandwich shops to household spending, the Rifle area would have about 46, against 44 on map listings. There is one business with payroll in the industry for every 447 households, against one for every 478 across the U.S. The official count fell 5.2% from 2019 to 2023, against +6.1% for the U.S.

How fast is the Rifle, CO area growing?

Population estimates put the Rifle area at 80,099 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 32,619 households. Median household income in the Rifle area is $95,635, 18% above the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rifle area scores 62 for fast food and sandwich shops (upper middle), #161 of 537 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Rifle area. It maps the fast food and sandwich shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for fast food and sandwich shops · All 56 business types in the Rifle area

Screening a site or an acquisition in the Rifle area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Rifle area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.