Pets · Small-town market · Colorado
Pet stores in the Rifle, CO area
How the Rifle, CO area compares with other small-town markets and the U.S. for pet stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 83 out of 100: High
Ranked #10 of 220 scored small-town markets
#1 of 6 scored small-town markets based in Colorado
- Listings
- 7
- 1 chain location (14%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $35.2M
- On pets · $1,081 a household
- Spending per listing
- $5M
- 11% above the U.S.
- Listings per 10k households
- 2.1
- 5% above the U.S.
- Population, 2025
- 80,099
- +1.2% since 2020
See the pet stores around any address in the Rifle area
The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rifle area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Rifle area scores 83 (high) on the Groundwork market score for pet stores, ranking #10 of 220 scored small-town markets and #1 of 6 scored small-town markets based in Colorado. That puts it in the top 10% of small-town markets for pet stores.
As of September 2026, map listings count 7 pet stores in the Rifle area. One of them (14%) is a chain location, against 38% across the U.S. That is 2.1 per 10,000 households, 5% above the U.S. rate of 2.0.
At $1,081 per household (19% above the U.S. average), households in the Rifle area spend about $35.2M a year on pets. That works out to $5M per store, 11% above the U.S. figure of $4.5M. That spending covers all pets, which pet stores share with other businesses in the trade.
In 2023, official counts showed 3 businesses with payroll in the Rifle area classed as pet and pet supplies stores. That is one for every 10,873 households, against one for every 13,024 across the U.S. Population estimates show the Rifle area grew 1.2% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Rifle area compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rifle area | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.1 | 2.7 | 2.0 |
| Spending per listing | $5M | $4.1M | $4.5M |
| Households per official establishment | 10,873 | 8,273 | 13,024 |
| Official establishment growth, 2019–2023 | n/a | +16.2% | −1.6% |
| Population growth, 2020–2025 | +1.2% | +3.9% | +3.1% |
| Spending per household on pets | $1,081 | $1,110 | $909 |
| Median household income | $95,635 | $95,470 | $80,734 |
| Groundwork market score | 83 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 20
- Annual payroll, 2023
- $634K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 71 chain location
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet and pet supplies stores in the Rifle area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rifle area
- Population, 2025 estimate
- 80,099+1.2% since 2020
- Households
- 32,619
- Median age
- 40.1
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.0
- Land area
- 3,918 sq. mi.
- People per square mile
- 20
- Median household income
- $95,635
- Average household income
- $136,246
- Median home value
- $595,100
- Jobs located here
- 42,438
- Daytime population
- 79,095Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rifle area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.
Or open the report at the center of the Rifle area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet stores across Colorado
Every Colorado market ranked →The highest-scoring small-town markets in Colorado for pet stores, numbered among those based in Colorado, with the Rifle area marked.
Top small-town markets in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Rifle, CO | 83 | 7 | 2.1 | $5M | +1.2% | #10 of 220 |
| 2Durango, CO | 69 | 6 | 2.5 | $4.2M | +2.2% | #34 of 220 |
| 3Steamboat Springs, CO | 58 | 5 | 3.0 | $3.7M | +0.9% | #66 of 220 |
| 4Cañon City, CO | 45 | 8 | 4.5 | $1.9M | +2.4% | #129 of 220 |
| 5Breckenridge, CO | 41 | 8 | 5.1 | $2.3M | +1.1% | #154 of 220 |
| 6Edwards, CO | 39 | 10 | 4.5 | $2.6M | −2.4% | #164 of 220 |
Other business types in the Rifle area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses60
- Veterinarians42
- Pet grooming and boarding66
- Pet stores83
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet stores are in the Rifle, CO area?
The Rifle area has 7 pet stores on map listings as of September 2026. One of them (14%) is a chain location. The listings count pet stores. Official counts show 3 businesses with payroll classed as pet and pet supplies stores in 2023.
How much do households in the Rifle, CO area spend on pets?
About $35.2M a year, or $1,081 per household. That is 19% above the U.S. average (an index of 119, where 100 is the U.S. average). Spread across the 7 pet stores on map listings, it comes to $5M per store. The spending figure covers all pets, not only pet stores. It is estimated from the incomes of the 32,619 households in the Rifle area and national spending patterns by income.
How does the Rifle, CO area compare with the U.S. for pet stores?
The Rifle area has 2.1 pet stores per 10,000 households, 5% above the U.S. rate of 2.0. Spending per store is $5M, 11% above the U.S. figure of $4.5M. At the national ratio of pet stores to household spending, the Rifle area would have about 8, against 7 on map listings. There is one business with payroll in the industry for every 10,873 households, against one for every 13,024 across the U.S.
How fast is the Rifle, CO area growing?
Population estimates put the Rifle area at 80,099 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 32,619 households. Median household income in the Rifle area is $95,635, 18% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rifle area scores 83 for pet stores (high), #10 of 220 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rifle area. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet stores · All 56 business types in the Rifle area
Screening a site or an acquisition in the Rifle area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rifle area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.