Health care · Small-town market · Colorado
Primary care and pediatric clinics in the Rifle, CO area
Competitor counts, household spending and official business counts for primary care and pediatric clinics in the Rifle, CO area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 66 out of 100: Upper middle
Ranked #108 of 458 scored small-town markets
#2 of 10 scored small-town markets based in Colorado
- Listings
- 16
- 0 chain locations (0%)
- Official establishments
- 49
- +14.0% since 2019
- Household spending a year
- $45.4M
- On medical and dental services · $1,393 a household
- Spending per listing
- $2.8M
- 59% above the U.S.
- Listings per 10k households
- 4.9
- 32% below the U.S.
- Population, 2025
- 80,099
- +1.2% since 2020
See the primary care and pediatric clinics around any address in the Rifle area
The site report maps the primary care and pediatric clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rifle area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,393 per household (8% above the U.S. average), households in the Rifle area spend about $45.4M a year on medical and dental services. Spread across 16 primary care and pediatric clinics, that is $2.8M per clinic, 59% above the U.S. figure of $1.8M. The spending figure covers all medical and dental services, not only primary care and pediatric clinics.
There are 16 primary care and pediatric clinics on map listings in the Rifle area as of September 2026. None of them are chain locations, against 9% across the U.S. That comes to 4.9 for every 10,000 households, 32% below the U.S. rate of 7.2.
The official count of businesses with payroll classed as offices of physicians in the Rifle area was 49 in 2023, up 14.0% from 2019. That is one for every 666 households, against one for every 593 across the U.S. Official counts list 61 one-person businesses without payroll.
Population estimates show the Rifle area grew 1.2% from 2020 to 2025, slower than the U.S. (+3.1%). For primary care and pediatric clinics, the Rifle area has a Groundwork market score of 66 (upper middle): #108 of 458 scored small-town markets and #2 of 10 scored small-town markets based in Colorado. That puts it in the top quarter of small-town markets.
How the Rifle area compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the primary care and pediatric clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rifle area | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.9 | 7.1 | 7.2 |
| Spending per listing | $2.8M | $2M | $1.8M |
| Households per official establishment | 666 | 707 | 593 |
| Official establishment growth, 2019–2023 | +14.0% | +5.9% | −2.2% |
| Population growth, 2020–2025 | +1.2% | +3.9% | +3.1% |
| Spending per household on medical and dental services | $1,393 | $1,423 | $1,288 |
| Median household income | $95,635 | $95,470 | $80,734 |
| Groundwork market score | 66 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 49+14.0% over the period
- Employees, 2023
- 374
- Annual payroll, 2023
- $39.3M
- One-person businesses, 2023
- 61Businesses with no payroll
- Map listings, September 2026
- 160 chain locations
- Listings at the U.S. rate for this spending
- 26The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of physicians in the Rifle area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rifle area
- Population, 2025 estimate
- 80,099+1.2% since 2020
- Households
- 32,619
- Median age
- 40.1
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.0
- Land area
- 3,918 sq. mi.
- People per square mile
- 20
- Median household income
- $95,635
- Average household income
- $136,246
- Median home value
- $595,100
- Jobs located here
- 42,438
- Daytime population
- 79,095Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rifle area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the primary care and pediatric clinics on map listings by name and distance.
Or open the report at the center of the Rifle area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPrimary care and pediatrics across Colorado
Every Colorado market ranked →The highest-scoring small-town markets in Colorado for primary care and pediatric clinics, numbered among those based in Colorado, with the Rifle area marked.
Top small-town markets in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cañon City, CO | 75 | 5 | 2.8 | $4.1M | +2.4% | #47 of 458 |
| 2Rifle, CO | 66 | 16 | 4.9 | $2.8M | +1.2% | #108 of 458 |
| 3Alamosa, CO | 61 | 6 | 5.2 | $2M | +2.1% | #142 of 458 |
| 4Breckenridge, CO | 57 | 11 | 7.1 | $2.2M | +1.1% | #171 of 458 |
| 5Fort Morgan, CO | 55 | 10 | 9.0 | $1.3M | +4.2% | #202 of 458 |
| 6Edwards, CO | 48 | 15 | 6.8 | $2.2M | −2.4% | #248 of 458 |
| 7Montrose, CO | 46 | 14 | 7.7 | $1.5M | +4.1% | #267 of 458 |
| 8Durango, CO | 45 | 24 | 9.8 | $1.4M | +2.2% | #278 of 458 |
| 9Steamboat Springs, CO | 43 | 17 | 10.2 | $1.4M | +0.9% | #296 of 458 |
| 10Sterling, CO | 40 | 5 | 6.1 | $1.8M | −2.7% | #314 of 458 |
Other business types in the Rifle area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics48
- Dentists and orthodontists42
- Primary care and pediatrics66
- Urgent care and walk-in clinics
- Chiropractors40
- Physical therapy53
- Optometrists and eye care78
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many primary care and pediatric clinics are in the Rifle, CO area?
As of September 2026, map listings count 16 primary care and pediatric clinics in the Rifle area. None of them are chain locations. The listings count primary care, family medicine and pediatric clinics. Official counts show 49 businesses with payroll classed as offices of physicians in 2023, up 14.0% from 2019. Official counts also show 61 one-person businesses without payroll.
How much do households in the Rifle, CO area spend on medical and dental services?
About $45.4M a year, or $1,393 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 16 primary care and pediatric clinics on map listings, it comes to $2.8M per clinic. That spending covers all medical and dental services, which primary care and pediatric clinics share with other businesses in the trade. It is estimated from the incomes of the 32,619 households in the Rifle area and national spending patterns by income.
How does the Rifle, CO area compare with the U.S. for primary care and pediatric clinics?
The Rifle area has 4.9 primary care and pediatric clinics per 10,000 households, 32% below the U.S. rate of 7.2. Spending per clinic is $2.8M, 59% above the U.S. figure of $1.8M. At the U.S. ratio of primary care and pediatric clinics to household spending, the Rifle area would have about 26, against 16 on map listings. There is one business with payroll in the industry for every 666 households, against one for every 593 across the U.S. The official count rose 14.0% from 2019 to 2023, against −2.2% for the U.S.
How fast is the Rifle, CO area growing?
Population estimates put the Rifle area at 80,099 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 32,619 households. Median household income in the Rifle area is $95,635, 18% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rifle area scores 66 for primary care and pediatric clinics (upper middle), #108 of 458 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rifle area. It maps the primary care and pediatric clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for primary care and pediatric clinics · All 56 business types in the Rifle area
Screening a site or an acquisition in the Rifle area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rifle area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.