Auto · Small-town market · Colorado
Gas stations in the Rifle, CO area
The gas stations in the Rifle, CO area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #190 of 536 scored small-town markets
#6 of 10 scored small-town markets based in Colorado
- Listings
- 60
- 56 chain locations (93%)
- Official establishments
- 32
- −3.0% since 2019
- Household spending a year
- $94.3M
- On gasoline and other fuels · $2,890 a household
- Spending per listing
- $1.6M
- 34% below the U.S.
- Listings per 10k households
- 18.4
- 69% above the U.S.
- Population, 2025
- 80,099
- +1.2% since 2020
See the gas stations around any address in the Rifle area
The site report maps the gas stations on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rifle area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Rifle area spend about $94.3M a year on gasoline and other fuels, or $2,890 per household, 11% above the U.S. average. Spread across 60 gas stations, that is $1.6M per station, 34% below the U.S. figure of $2.4M.
The Rifle area has 60 gas stations on map listings as of September 2026. Chain locations make up 93% of them, against 84% across the U.S. That comes to 18.4 for every 10,000 households, 69% above the U.S. rate of 10.9.
The official count of businesses with payroll classed as gasoline stations in the Rifle area was 32 in 2023, down 3.0% from 2019. That is one for every 1,019 households, against one for every 1,184 across the U.S. Official counts list 3 one-person businesses without payroll.
Population estimates show the Rifle area grew 1.2% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for gas stations in the Rifle area is 58 (upper middle), #190 of 536 scored small-town markets and #6 of 10 scored small-town markets based in Colorado.
How the Rifle area compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all gasoline and other fuels by the gas stations counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rifle area | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.4 | 10.3 | 10.9 |
| Spending per listing | $1.6M | $2.7M | $2.4M |
| Households per official establishment | 1,019 | 1,569 | 1,184 |
| Official establishment growth, 2019–2023 | −3.0% | −2.5% | −3.1% |
| Population growth, 2020–2025 | +1.2% | +3.9% | +3.1% |
| Spending per household on gasoline and other fuels | $2,890 | $2,756 | $2,595 |
| Median household income | $95,635 | $95,470 | $80,734 |
| Groundwork market score | 58 | 69 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 32−3.0% over the period
- Employees, 2023
- 341
- Annual payroll, 2023
- $16.4M
- One-person businesses, 2023
- 3Businesses with no payroll
- Map listings, September 2026
- 6056 chain locations
- Listings at the U.S. rate for this spending
- 40The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as gasoline stations in the Rifle area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rifle area
- Population, 2025 estimate
- 80,099+1.2% since 2020
- Households
- 32,619
- Median age
- 40.1
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.0
- Land area
- 3,918 sq. mi.
- People per square mile
- 20
- Median household income
- $95,635
- Average household income
- $136,246
- Median home value
- $595,100
- Jobs located here
- 42,438
- Daytime population
- 79,095Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rifle area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gas stations on map listings by name and distance.
Or open the report at the center of the Rifle area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGas stations across Colorado
Every Colorado market ranked →The highest-scoring small-town markets in Colorado for gas stations, numbered among those based in Colorado, with the Rifle area marked.
Top small-town markets in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Montrose, CO | 87 | 18 | 10.0 | $3M | +4.1% | #7 of 536 |
| 2Durango, CO | 77 | 30 | 12.3 | $2.4M | +2.2% | #43 of 536 |
| 3Cañon City, CO | 76 | 23 | 12.8 | $2.3M | +2.4% | #48 of 536 |
| 4Edwards, CO | 60 | 33 | 15.0 | $2M | −2.4% | #166 of 536 |
| 5Steamboat Springs, CO | 58 | 31 | 18.6 | $1.6M | +0.9% | #189 of 536 |
| 6Rifle, CO | 58 | 60 | 18.4 | $1.6M | +1.2% | #190 of 536 |
| 7Fort Morgan, CO | 55 | 25 | 22.6 | $1.3M | +4.2% | #220 of 536 |
| 8Alamosa, CO | 50 | 21 | 18.3 | $1.5M | +2.1% | #278 of 536 |
| 9Sterling, CO | 42 | 11 | 13.4 | $2M | −2.7% | #352 of 536 |
| 10Breckenridge, CO | 42 | 28 | 18.0 | $1.5M | +1.1% | #357 of 536 |
Other business types in the Rifle area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gas stations are in the Rifle, CO area?
Map listings as of September 2026 show 60 gas stations in the Rifle area. 56 of them (93%) are chain locations. The listings count gas stations. Official counts show 32 businesses with payroll classed as gasoline stations in 2023, down 3.0% from 2019. Official counts also show 3 one-person businesses without payroll.
How much do households in the Rifle, CO area spend on gasoline and other fuels?
About $94.3M a year, or $2,890 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 60 gas stations on map listings, it comes to $1.6M per station. It is estimated from the incomes of the 32,619 households in the Rifle area and national spending patterns by income.
How does the Rifle, CO area compare with the U.S. for gas stations?
The Rifle area has 18.4 gas stations per 10,000 households, 69% above the U.S. rate of 10.9. Spending per station is $1.6M, 34% below the U.S. figure of $2.4M. At the U.S. ratio of gas stations to household spending, the Rifle area would have about 40, against 60 on map listings. There is one business with payroll in the industry for every 1,019 households, against one for every 1,184 across the U.S. The official count fell 3.0% from 2019 to 2023, against −3.1% for the U.S.
How fast is the Rifle, CO area growing?
Population estimates put the Rifle area at 80,099 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 32,619 households. Median household income in the Rifle area is $95,635, 18% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rifle area scores 58 for gas stations (upper middle), #190 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rifle area. It maps the gas stations on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gas stations · All 56 business types in the Rifle area
Screening a site or an acquisition in the Rifle area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rifle area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.