Pets · Small-town market · Colorado
Veterinarians in the Rifle, CO area
The veterinarians in the Rifle, CO area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #252 of 398 scored small-town markets
#5 of 8 scored small-town markets based in Colorado
- Listings
- 22
- 0 chain locations (0%)
- Official establishments
- 21
- −12.5% since 2019
- Household spending a year
- $35.2M
- On pets · $1,081 a household
- Spending per listing
- $1.6M
- 41% below the U.S.
- Listings per 10k households
- 6.7
- Twice the U.S.
- Population, 2025
- 80,099
- +1.2% since 2020
See the veterinarians around any address in the Rifle area
The site report maps the veterinarians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rifle area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,081 per household (19% above the U.S. average), households in the Rifle area spend about $35.2M a year on pets. That is about $1.6M of household spending for each clinic on map listings, 41% below the U.S. figure of $2.7M. The spending figure covers all pets, not only veterinarians.
The Rifle area has 22 veterinarians on map listings as of September 2026. None of them are chain locations, against 19% across the U.S. That comes to 6.7 for every 10,000 households, twice the U.S. rate of 3.3.
In 2023, official counts showed 21 businesses with payroll in the Rifle area classed as veterinary services, down 12.5% from 2019. That is one for every 1,553 households, against one for every 3,767 across the U.S.
Population estimates put the population change in the Rifle area from 2020 to 2025 at +1.2%, slower than the U.S. (+3.1%). The Rifle area scores 42 (lower middle) on the Groundwork market score for veterinarians, ranking #252 of 398 scored small-town markets and #5 of 8 scored small-town markets based in Colorado.
How the Rifle area compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all pets by the veterinarians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rifle area | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.7 | 4.6 | 3.3 |
| Spending per listing | $1.6M | $2.4M | $2.7M |
| Households per official establishment | 1,553 | 2,556 | 3,767 |
| Official establishment growth, 2019–2023 | −12.5% | +6.7% | +6.8% |
| Population growth, 2020–2025 | +1.2% | +3.9% | +3.1% |
| Spending per household on pets | $1,081 | $1,110 | $909 |
| Median household income | $95,635 | $95,470 | $80,734 |
| Groundwork market score | 42 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 21−12.5% over the period
- Employees, 2023
- 159
- Annual payroll, 2023
- $8.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 220 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as veterinary services in the Rifle area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rifle area
- Population, 2025 estimate
- 80,099+1.2% since 2020
- Households
- 32,619
- Median age
- 40.1
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.0
- Land area
- 3,918 sq. mi.
- People per square mile
- 20
- Median household income
- $95,635
- Average household income
- $136,246
- Median home value
- $595,100
- Jobs located here
- 42,438
- Daytime population
- 79,095Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rifle area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the veterinarians on map listings by name and distance.
Or open the report at the center of the Rifle area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardVeterinarians across Colorado
Every Colorado market ranked →The highest-scoring small-town markets in Colorado for veterinarians, numbered among those based in Colorado, with the Rifle area marked.
Top small-town markets in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Steamboat Springs, CO | 55 | 8 | 4.8 | $2.3M | +0.9% | #161 of 398 |
| 2Montrose, CO | 55 | 10 | 5.5 | $1.6M | +4.1% | #167 of 398 |
| 3Cañon City, CO | 54 | 7 | 3.9 | $2.1M | +2.4% | #170 of 398 |
| 4Breckenridge, CO | 53 | 9 | 5.8 | $2.1M | +1.1% | #182 of 398 |
| 5Rifle, CO | 42 | 22 | 6.7 | $1.6M | +1.2% | #252 of 398 |
| 6Durango, CO | 38 | 20 | 8.2 | $1.3M | +2.2% | #287 of 398 |
| 7Edwards, CO | 37 | 15 | 6.8 | $1.7M | −2.4% | #292 of 398 |
| 8Sterling, CO | 20 | 7 | 8.5 | $919K | −2.7% | #381 of 398 |
Other business types in the Rifle area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses60
- Veterinarians42
- Pet grooming and boarding66
- Pet stores83
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many veterinarians are in the Rifle, CO area?
Map listings as of September 2026 show 22 veterinarians in the Rifle area. None of them are chain locations. The listings count veterinary clinics and animal hospitals. Official counts show 21 businesses with payroll classed as veterinary services in 2023, down 12.5% from 2019.
How much do households in the Rifle, CO area spend on pets?
About $35.2M a year, or $1,081 per household. That is 19% above the U.S. average (an index of 119, where 100 is the U.S. average). Spread across the 22 veterinarians on map listings, it comes to $1.6M per clinic. That spending covers all pets, which veterinarians share with other businesses in the trade. It is estimated from the incomes of the 32,619 households in the Rifle area and national spending patterns by income.
How does the Rifle, CO area compare with the U.S. for veterinarians?
The Rifle area has 6.7 veterinarians per 10,000 households, twice the U.S. rate of 3.3. Spending per clinic is $1.6M, 41% below the U.S. figure of $2.7M. At the U.S. ratio of veterinarians to household spending, the Rifle area would have about 13, against 22 on map listings. There is one business with payroll in the industry for every 1,553 households, against one for every 3,767 across the U.S. The official count fell 12.5% from 2019 to 2023, against +6.8% for the U.S.
How fast is the Rifle, CO area growing?
Population estimates put the Rifle area at 80,099 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 32,619 households. Median household income in the Rifle area is $95,635, 18% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rifle area scores 42 for veterinarians (lower middle), #252 of 398 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rifle area. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for veterinarians · All 56 business types in the Rifle area
Screening a site or an acquisition in the Rifle area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rifle area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.