Groundwork

Auto · Small-town market · Colorado

Car washes and detailers in the Rifle, CO area

The car washes and detailers in the Rifle, CO area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 76 out of 100: High

Ranked #32 of 441 scored small-town markets
#1 of 8 scored small-town markets based in Colorado

Listings
9
1 chain location (11%)
Official establishments
6
Businesses with payroll, 2023
Household spending a year
$37.8M
On vehicle maintenance and repairs · $1,159 a household
Spending per listing
$4.2M
67% above the U.S.
Listings per 10k households
2.8
26% below the U.S.
Population, 2025
80,099
+1.2% since 2020

See the car washes and detailers around any address in the Rifle area

The site report maps the car washes and detailers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rifle area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Rifle area scores 76 (high) on the Groundwork market score for car washes and detailers, ranking #32 of 441 scored small-town markets and #1 of 8 scored small-town markets based in Colorado. That puts it in the top 10% of small-town markets for car washes and detailers.

Map listings as of September 2026 show 9 car washes and detailers in the Rifle area. One of them (11%) is a chain location, against 23% across the U.S. That comes to 2.8 for every 10,000 households, 26% below the U.S. rate of 3.8.

Households in the Rifle area spend about $37.8M a year on vehicle maintenance and repairs, or $1,159 per household, 21% above the U.S. average. That is about $4.2M of household spending for each location on map listings, 67% above the U.S. figure of $2.5M. That spending covers all vehicle maintenance and repairs, which car washes and detailers share with other businesses in the trade.

Official counts show 6 businesses with payroll classed as car washes in the Rifle area in 2023. That is one for every 5,437 households, against one for every 6,523 across the U.S. Population estimates put the population change in the Rifle area from 2020 to 2025 at +1.2%, slower than the U.S. (+3.1%).

How the Rifle area compares

The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the car washes and detailers counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Car washes and detailing in Rifle, CO area compared with Colorado and the U.S.
MeasureRifle areaColoradoU.S.
Listings per 10k households2.84.13.8
Spending per listing$4.2M$2.7M$2.5M
Households per official establishment5,4376,0886,523
Official establishment growth, 2019–2023n/a+6.9%+16.7%
Population growth, 2020–2025+1.2%+3.9%+3.1%
Spending per household on vehicle maintenance and repairs$1,159$1,112$958
Median household income$95,635$95,470$80,734
Groundwork market score7663

Official counts and lending

Businesses

Official establishments, 2019 to 2023
6
Employees, 2023
21
Annual payroll, 2023
$800K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
91 chain location
Listings at the U.S. rate for this spending
15The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as car washes in the Rifle area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Rifle area

Population, 2025 estimate
80,099+1.2% since 2020
Households
32,619
Median age
40.1
Homes lived in by their owners
68%
Vehicles per household
2.0
Land area
3,918 sq. mi.
People per square mile
20
Median household income
$95,635
Average household income
$136,246
Median home value
$595,100
Jobs located here
42,438
Daytime population
79,095Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Rifle area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the car washes and detailers on map listings by name and distance.

Or open the report at the center of the Rifle area. Signed out, you see a blurred preview; on an account, each report is one action.

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Car washes and detailing across Colorado

Every Colorado market ranked →

The highest-scoring small-town markets in Colorado for car washes and detailers, numbered among those based in Colorado, with the Rifle area marked.

Top small-town markets in Colorado

Small-town markets in Colorado ranked for car washes and detailers by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Rifle, CO7692.8$4.2M+1.2%#32 of 441
2Fort Morgan, CO7554.5$2.5M+4.2%#47 of 441
3Breckenridge, CO7174.5$2.6M+1.1%#70 of 441
4Edwards, CO64104.5$2.7M−2.4%#112 of 441
5Steamboat Springs, CO6284.8$2.5M+0.9%#125 of 441
6Cañon City, CO6284.5$2.5M+2.4%#126 of 441
7Durango, CO52135.3$2.2M+2.2%#203 of 441
8Montrose, CO42126.6$1.7M+4.1%#290 of 441

Other business types in the Rifle area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many car washes and detailers are in the Rifle, CO area?

There are 9 car washes and detailers on map listings in the Rifle area as of September 2026. One of them (11%) is a chain location. The listings count car washes and detailers. Official counts show 6 businesses with payroll classed as car washes in 2023.

How much do households in the Rifle, CO area spend on vehicle maintenance and repairs?

About $37.8M a year, or $1,159 per household. That is 21% above the U.S. average (an index of 121, where 100 is the U.S. average). Spread across the 9 car washes and detailers on map listings, it comes to $4.2M per location. The spending figure covers all vehicle maintenance and repairs, not only car washes and detailers. It is estimated from the incomes of the 32,619 households in the Rifle area and national spending patterns by income.

How does the Rifle, CO area compare with the U.S. for car washes and detailers?

The Rifle area has 2.8 car washes and detailers per 10,000 households, 26% below the U.S. rate of 3.8. Spending per location is $4.2M, 67% above the U.S. figure of $2.5M. At the national ratio of car washes and detailers to household spending, the Rifle area would have about 15, against 9 on map listings. There is one business with payroll in the industry for every 5,437 households, against one for every 6,523 across the U.S.

How fast is the Rifle, CO area growing?

Population estimates put the Rifle area at 80,099 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 32,619 households. Median household income in the Rifle area is $95,635, 18% above the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rifle area scores 76 for car washes and detailers (high), #32 of 441 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Rifle area. It maps the car washes and detailers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for car washes and detailers · All 56 business types in the Rifle area

Screening a site or an acquisition in the Rifle area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Rifle area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.