Health care · Small-town market · Colorado
Medical and dental practices in the Rifle, CO area
Competitor counts, household spending and official business counts for medical and dental practices in the Rifle, CO area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #289 of 538 scored small-town markets
#4 of 10 scored small-town markets based in Colorado
- Listings
- 263
- 16 chain locations (6%)
- Official establishments
- 128
- +4.1% since 2019
- Household spending a year
- $45.4M
- On medical and dental services · $1,393 a household
- Spending per listing
- $173K
- 13% above the U.S.
- Listings per 10k households
- 80.6
- 5% below the U.S.
- Population, 2025
- 80,099
- +1.2% since 2020
See the medical and dental practices around any address in the Rifle area
The site report maps the medical and dental practices on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rifle area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 263 medical and dental practices in the Rifle area. Chain locations make up 6% of them, against 11% across the U.S. That comes to 80.6 for every 10,000 households, 5% below the U.S. rate of 84.5.
At $1,393 per household (8% above the U.S. average), households in the Rifle area spend about $45.4M a year on medical and dental services. That works out to $173K per practice, 13% above the U.S. figure of $152K.
The official count of businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Rifle area was 128 in 2023, up 4.1% from 2019. That is one for every 255 households, against one for every 270 across the U.S. Official counts also show 77 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $1.8M has gone to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Rifle area.
Population estimates put the population change in the Rifle area from 2020 to 2025 at +1.2%, slower than the U.S. (+3.1%). The Rifle area scores 48 (lower middle) on the Groundwork market score for medical and dental practices, ranking #289 of 538 scored small-town markets and #4 of 10 scored small-town markets based in Colorado.
How the Rifle area compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the medical and dental practices counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rifle area | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 80.6 | 107.3 | 84.5 |
| Spending per listing | $173K | $133K | $152K |
| Households per official establishment | 255 | 260 | 270 |
| Official establishment growth, 2019–2023 | +4.1% | +4.4% | +1.5% |
| Population growth, 2020–2025 | +1.2% | +3.9% | +3.1% |
| Spending per household on medical and dental services | $1,393 | $1,423 | $1,288 |
| Median household income | $95,635 | $95,470 | $80,734 |
| Groundwork market score | 48 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 128+4.1% over the period
- Employees, 2023
- 729
- Annual payroll, 2023
- $60M
- One-person businesses, 2023
- 77Businesses with no payroll
- Map listings, September 2026
- 26316 chain locations
- Listings at the U.S. rate for this spending
- 298The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $1.8M
SBA-backed loans to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Rifle area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rifle area
- Population, 2025 estimate
- 80,099+1.2% since 2020
- Households
- 32,619
- Median age
- 40.1
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.0
- Land area
- 3,918 sq. mi.
- People per square mile
- 20
- Median household income
- $95,635
- Average household income
- $136,246
- Median home value
- $595,100
- Jobs located here
- 42,438
- Daytime population
- 79,095Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rifle area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the medical and dental practices on map listings by name and distance.
Or open the report at the center of the Rifle area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardDoctors, dentists and clinics across Colorado
Every Colorado market ranked →The highest-scoring small-town markets in Colorado for medical and dental practices, numbered among those based in Colorado, with the Rifle area marked.
Top small-town markets in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Alamosa, CO | 62 | 58 | 50.6 | $209K | +2.1% | #149 of 538 |
| 2Cañon City, CO | 56 | 111 | 61.7 | $184K | +2.4% | #218 of 538 |
| 3Fort Morgan, CO | 49 | 79 | 71.4 | $164K | +4.2% | #279 of 538 |
| 4Rifle, CO | 48 | 263 | 80.6 | $173K | +1.2% | #289 of 538 |
| 5Breckenridge, CO | 42 | 158 | 101.5 | $150K | +1.1% | #354 of 538 |
| 6Steamboat Springs, CO | 39 | 167 | 100.2 | $142K | +0.9% | #377 of 538 |
| 7Montrose, CO | 37 | 155 | 85.8 | $140K | +4.1% | #393 of 538 |
| 8Durango, CO | 32 | 404 | 165.7 | $81K | +2.2% | #441 of 538 |
| 9Edwards, CO | 30 | 241 | 109.3 | $136K | −2.4% | #455 of 538 |
| 10Sterling, CO | 23 | 69 | 84.1 | $131K | −2.7% | #496 of 538 |
Other business types in the Rifle area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics48
- Dentists and orthodontists42
- Primary care and pediatrics66
- Urgent care and walk-in clinics
- Chiropractors40
- Physical therapy53
- Optometrists and eye care78
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many medical and dental practices are in the Rifle, CO area?
The Rifle area has 263 medical and dental practices on map listings as of September 2026. 16 of them (6%) are chain locations. The listings count every outpatient clinic and practice, and urgent care. Official counts show 128 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in 2023, up 4.1% from 2019. Another 77 one-person businesses have no payroll, by official counts.
How much do households in the Rifle, CO area spend on medical and dental services?
About $45.4M a year, or $1,393 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 263 medical and dental practices on map listings, it comes to $173K per practice. It is estimated from the incomes of the 32,619 households in the Rifle area and national spending patterns by income.
How does the Rifle, CO area compare with the U.S. for medical and dental practices?
The Rifle area has 80.6 medical and dental practices per 10,000 households, 5% below the U.S. rate of 84.5. Spending per practice is $173K, 13% above the U.S. figure of $152K. At the national ratio of medical and dental practices to household spending, the Rifle area would have about 298, against 263 on map listings. There is one business with payroll in the industry for every 255 households, against one for every 270 across the U.S. The official count rose 4.1% from 2019 to 2023, against +1.5% for the U.S.
How fast is the Rifle, CO area growing?
Population estimates put the Rifle area at 80,099 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 32,619 households. Median household income in the Rifle area is $95,635, 18% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rifle area scores 48 for medical and dental practices (lower middle), #289 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rifle area. It maps the medical and dental practices on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for medical and dental practices · All 56 business types in the Rifle area
Screening a site or an acquisition in the Rifle area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rifle area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.