Groundwork

Food and drink · Metro area · Alabama

Pizza places in the Birmingham, AL metro area

How the Birmingham, AL metro area compares with other metro areas and the U.S. for pizza places: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 46 out of 100: Lower middle

Ranked #224 of 387 scored metro areas
#6 of 12 scored metro areas based in Alabama

Listings
291
219 chain locations (75%)
Official establishments
1,128
All limited-service restaurants · +6.8% since 2019
Household spending a year
$1.7B
On food away from home · $3,753 a household
Spending per listing
$6M
18% above the U.S.
Listings per 10k households
6.3
21% below the U.S.
Population, 2025
1,197,766
+1.4% since 2020

See the pizza places around any address in the Birmingham metro area

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Birmingham metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 291 pizza places in the Birmingham metro area. 219 of them (75%) are chain locations, against 58% across the U.S. Per 10,000 households, that is 6.3, 21% below the U.S. rate of 8.0.

Households in the Birmingham metro area spend about $1.7B a year on food away from home, or $3,753 per household, 8% below the U.S. average. Spread across 291 pizza places, that is $6M per pizza place, 18% above the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

In 2023, official counts showed 1,128 businesses with payroll in the Birmingham metro area classed as limited-service restaurants, up 6.8% from 2019. That is one for every 412 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts list 190 one-person businesses without payroll. Since fiscal 2022, 40 SBA-backed loans worth $28.5M have gone to businesses classed as limited-service restaurants in the Birmingham metro area.

Population estimates show the Birmingham metro area grew 1.4% from 2020 to 2025, slower than the U.S. (+3.1%). For pizza places, the Birmingham metro area has a Groundwork market score of 46 (lower middle): #224 of 387 scored metro areas and #6 of 12 scored metro areas based in Alabama.

How the Birmingham metro area compares

The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Birmingham, AL metro area compared with Alabama and the U.S.
MeasureBirmingham metro areaAlabamaU.S.
Listings per 10k households6.35.78.0
Spending per listing$6M$6.1M$5.1M
Households per official establishment (all limited-service restaurants)412450478
Official establishment growth, 2019–2023+6.8%+8.8%+6.1%
Population growth, 2020–2025+1.4%+3.2%+3.1%
Spending per household on food away from home$3,753$3,519$4,070
Median household income$71,498$63,999$80,734
Groundwork market score4648

Official counts and lending

Businesses

Official establishments, 2019 to 2023
1,128All limited-service restaurants · +6.8% over the period
Employees, 2023
22,326
Annual payroll, 2023
$437.8M
One-person businesses, 2023
190All limited-service restaurants with no payroll
Map listings, September 2026
291219 chain locations
Listings at the U.S. rate for this spending
343The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
40
Amount
$28.5M

SBA-backed loans to businesses classed as limited-service restaurants in the Birmingham metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in the Birmingham metro area

Population, 2025 estimate
1,197,766+1.4% since 2020
Households
465,003
Median age
40.0
Homes lived in by their owners
71%
Vehicles per household
1.9
Land area
5,280 sq. mi.
People per square mile
224
Median household income
$71,498
Average household income
$100,521
Median home value
$240,200
Jobs located here
555,318
Daytime population
1,227,371Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Birmingham metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of the Birmingham metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring metro areas in Alabama for pizza places, numbered among those based in Alabama, with the Birmingham metro area marked.

Top metro areas in Alabama

Metro areas in Alabama ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Huntsville, AL701306.3$6.5M+12.5%#59 of 387
2Tuscaloosa, AL57504.7$7.3M+2.9%#129 of 387
3Daphne-Fairhope-Foley, AL57808.1$4.8M+14.8%#135 of 387
4Auburn-Opelika, AL55395.1$6.9M+7.1%#152 of 387
5Decatur, AL55355.6$6.4M+2.5%#154 of 387
6Birmingham, AL462916.3$6M+1.4%#224 of 387
7Montgomery, AL45765.0$6.9M+0.9%#231 of 387
8Dothan, AL41345.6$5.9M+3.4%#257 of 387
9Florence-Muscle Shoals, AL39426.6$5.1M+3.5%#273 of 387
10Mobile, AL38935.8$5.9M−0.7%#285 of 387

Other business types in the Birmingham metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in the Birmingham, AL metro area?

There are 291 pizza places on map listings in the Birmingham metro area as of September 2026. 219 of them (75%) are chain locations. The listings count pizza restaurants. Official counts show 1,128 businesses with payroll classed as limited-service restaurants in 2023, up 6.8% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts also show 190 one-person businesses without payroll.

How much do households in the Birmingham, AL metro area spend on food away from home?

About $1.7B a year, or $3,753 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 291 pizza places on map listings, it comes to $6M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 465,003 households in the Birmingham metro area and national spending patterns by income.

How does the Birmingham, AL metro area compare with the U.S. for pizza places?

The Birmingham metro area has 6.3 pizza places per 10,000 households, 21% below the U.S. rate of 8.0. Spending per pizza place is $6M, 18% above the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, the Birmingham metro area would have about 343, against 291 on map listings. There is one business with payroll in the industry for every 412 households, against one for every 478 across the U.S. The official count rose 6.8% from 2019 to 2023, against +6.1% for the U.S.

How fast is the Birmingham, AL metro area growing?

Population estimates put the Birmingham metro area at 1,197,766 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 465,003 households. The median household income in the Birmingham metro area is $71,498 a year, 11% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Birmingham metro area scores 46 for pizza places (lower middle), #224 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Birmingham metro area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in the Birmingham metro area

Screening a site or an acquisition in the Birmingham metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Birmingham metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.