Pets · Small-town market · Utah
Pet businesses in the Vernal, UT area
How the Vernal, UT area compares with other small-town markets and the U.S. for pet businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #158 of 527 scored small-town markets
#5 of 5 scored small-town markets based in Utah
- Listings
- 22
- 5 chain locations (23%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $11M
- On pets · $907 a household
- Spending per listing
- $501K
- 43% below the U.S.
- Listings per 10k households
- 18.1
- 74% above the U.S.
- Population, 2025
- 38,278
- +7.3% since 2020
See the pet businesses around any address in the Vernal area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Vernal area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 22 pet businesses in the Vernal area. Chain locations make up 23% of them, against 17% across the U.S. That is 18.1 per 10,000 households, 74% above the U.S. rate of 10.4.
At $907 per household (in line with the U.S. average), households in the Vernal area spend about $11M a year on pets. That is about $501K of household spending for each business on map listings, 43% below the U.S. figure of $878K.
The official count of businesses with payroll classed as pet care, veterinarians and pet stores in the Vernal area was 5 in 2023. That is one for every 2,429 households, against one for every 1,852 across the U.S. Official counts list 7 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $128K has gone to businesses classed as pet care, veterinarians and pet stores in the Vernal area.
Between 2020 and 2025, the population of the Vernal area grew 7.3%, faster than the U.S. (+3.1%). The Groundwork market score for pet businesses in the Vernal area is 59 (upper middle), #158 of 527 scored small-town markets and #5 of 5 scored small-town markets based in Utah.
How the Vernal area compares
The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Vernal area | Utah | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.1 | 10.6 | 10.4 |
| Spending per listing | $501K | $1M | $878K |
| Households per official establishment | 2,429 | 1,717 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +34.8% | +11.4% |
| Population growth, 2020–2025 | +7.3% | +7.8% | +3.1% |
| Spending per household on pets | $907 | $1,083 | $909 |
| Median household income | $73,746 | $95,166 | $80,734 |
| Groundwork market score | 59 | 75 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 18
- Annual payroll, 2023
- $240K
- One-person businesses, 2023
- 7Businesses with no payroll
- Map listings, September 2026
- 225 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $128K
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Vernal area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Vernal area
- Population, 2025 estimate
- 38,278+7.3% since 2020
- Households
- 12,145
- Median age
- 33.8
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 4,483 sq. mi.
- People per square mile
- 8
- Median household income
- $73,746+13.0% vs. 2015–2019, before inflation
- Average household income
- $94,276
- Median home value
- $298,600
- Jobs located here
- 13,294
- Daytime population
- 33,300Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Vernal area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Vernal area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Utah
Every Utah market ranked →The highest-scoring small-town markets in Utah for pet businesses, numbered among those based in Utah (a market based in another state is listed without a number), with the Vernal area marked.
Top small-town markets in Utah
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cedar City, UT | 72 | 23 | 11.4 | $774K | +16.4% | #46 of 527 |
| 2Brigham City, UT-ID | 71 | 31 | 14.4 | $665K | +12.6% | #54 of 527 |
| 3Price, UT | 61 | 9 | 11.1 | $714K | +1.0% | #137 of 527 |
| 4Heber, UT | 59 | 56 | 19.6 | $678K | +5.3% | #154 of 527 |
| 5Vernal, UT | 59 | 22 | 18.1 | $501K | +7.3% | #158 of 527 |
| Evanston, WY-UT | 58 | 14 | 16.2 | $583K | +2.0% | #167 of 527 |
Other business types in the Vernal area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses59
- Veterinarians80
- Pet grooming and boarding39
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Vernal, UT area?
The Vernal area has 22 pet businesses on map listings as of September 2026. 5 of them (23%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 5 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 7 one-person businesses without payroll.
How much do households in the Vernal, UT area spend on pets?
About $11M a year, or $907 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 22 pet businesses on map listings, it comes to $501K per business. It is estimated from the incomes of the 12,145 households in the Vernal area and national spending patterns by income.
How does the Vernal, UT area compare with the U.S. for pet businesses?
The Vernal area has 18.1 pet businesses per 10,000 households, 74% above the U.S. rate of 10.4. Spending per business is $501K, 43% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Vernal area would have about 13, against 22 on map listings. There is one business with payroll in the industry for every 2,429 households, against one for every 1,852 across the U.S.
How fast is the Vernal, UT area growing?
Population estimates put the Vernal area at 38,278 people in 2025, up 7.3% since 2020, faster than the U.S. (+3.1%). It has 12,145 households. The median household income in the Vernal area is $73,746 a year, 9% below the U.S. median of $80,734. That rose 13.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Vernal area scores 59 for pet businesses (upper middle), #158 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Vernal area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Vernal area
Screening a site or an acquisition in the Vernal area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Vernal area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.