Pets · Small-town market · North Carolina
Pet businesses in the Kinston, NC area
How the Kinston, NC area compares with other small-town markets and the U.S. for pet businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #391 of 527 scored small-town markets
#21 of 23 scored small-town markets based in North Carolina
- Listings
- 28
- 5 chain locations (18%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $16.1M
- On pets · $688 a household
- Spending per listing
- $573K
- 35% below the U.S.
- Listings per 10k households
- 12.0
- 15% above the U.S.
- Population, 2025
- 55,837
- +1.4% since 2020
See the pet businesses around any address in the Kinston area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Kinston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 28 pet businesses in the Kinston area. Of those, 5 are chain locations, or 18%, against 17% across the U.S. That comes to 12.0 for every 10,000 households, 15% above the U.S. rate of 10.4.
Household spending on pets in the Kinston area comes to about $16.1M a year: $688 per household, 24% below the U.S. average. That is about $573K of household spending for each business on map listings, 35% below the U.S. figure of $878K.
Official counts show 11 businesses with payroll classed as pet care, veterinarians and pet stores in the Kinston area in 2023. That is one for every 2,123 households, against one for every 1,852 across the U.S. Official counts list 14 one-person businesses without payroll.
Between 2020 and 2025, the population of the Kinston area grew 1.4%, slower than the U.S. (+3.1%). For pet businesses, the Kinston area has a Groundwork market score of 39 (lower middle): #391 of 527 scored small-town markets and #21 of 23 scored small-town markets based in North Carolina.
How the Kinston area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kinston area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.0 | 11.0 | 10.4 |
| Spending per listing | $573K | $817K | $878K |
| Households per official establishment | 2,123 | 1,719 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +15.0% | +11.4% |
| Population growth, 2020–2025 | +1.4% | +7.2% | +3.1% |
| Spending per household on pets | $688 | $899 | $909 |
| Median household income | $45,143 | $72,388 | $80,734 |
| Groundwork market score | 39 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11
- Employees, 2023
- 120
- Annual payroll, 2023
- $5.1M
- One-person businesses, 2023
- 14Businesses with no payroll
- Map listings, September 2026
- 285 chain locations
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Kinston area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Kinston area
- Population, 2025 estimate
- 55,837+1.4% since 2020
- Households
- 23,351
- Median age
- 41.6
- Homes lived in by their owners
- 59%
- Vehicles per household
- 1.9
- Land area
- 399 sq. mi.
- People per square mile
- 138
- Median household income
- $45,143+14.6% vs. 2015–2019, before inflation
- Average household income
- $65,291
- Median home value
- $120,500
- Jobs located here
- 29,615
- Daytime population
- 59,853Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Kinston area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Kinston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across North Carolina
Every North Carolina market ranked →The highest-scoring small-town markets in North Carolina for pet businesses, numbered among those based in North Carolina, with the Kinston area marked.
Top small-town markets in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Anderson Creek, NC | 87 | 44 | 8.8 | $967K | +12.3% | #4 of 527 |
| 2Wilson, NC | 75 | 25 | 7.6 | $1M | +1.7% | #29 of 527 |
| 3Marion, NC | 73 | 16 | 8.6 | $872K | +1.5% | #42 of 527 |
| 4Washington, NC | 71 | 12 | 6.2 | $1.3M | 0.0% | #48 of 527 |
| 5Shelby-Kings Mountain, NC | 71 | 35 | 9.0 | $850K | +3.4% | #50 of 527 |
| 6Lumberton, NC | 70 | 32 | 7.4 | $882K | +3.4% | #57 of 527 |
| 7New Bern, NC | 68 | 48 | 9.2 | $874K | +3.6% | #67 of 527 |
| 8Roanoke Rapids, NC | 63 | 13 | 4.6 | $1.5M | −4.3% | #107 of 527 |
| 9Kill Devil Hills, NC | 61 | 24 | 14.3 | $711K | +3.3% | #138 of 527 |
| 10Sanford, NC | 57 | 33 | 13.1 | $614K | +10.8% | #181 of 527 |
| 21Kinston, NC | 39 | 28 | 12.0 | $573K | +1.4% | #391 of 527 |
Other business types in the Kinston area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses39
- Veterinarians26
- Pet grooming and boarding59
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Kinston, NC area?
The Kinston area has 28 pet businesses on map listings as of September 2026. 5 of them (18%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 11 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 14 one-person businesses without payroll.
How much do households in the Kinston, NC area spend on pets?
About $16.1M a year, or $688 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 28 pet businesses on map listings, it comes to $573K per business. It is estimated from the incomes of the 23,351 households in the Kinston area and national spending patterns by income.
How does the Kinston, NC area compare with the U.S. for pet businesses?
The Kinston area has 12.0 pet businesses per 10,000 households, 15% above the U.S. rate of 10.4. Spending per business is $573K, 35% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Kinston area would have about 18, against 28 on map listings. There is one business with payroll in the industry for every 2,123 households, against one for every 1,852 across the U.S.
How fast is the Kinston, NC area growing?
Population estimates put the Kinston area at 55,837 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 23,351 households. The median household income in the Kinston area is $45,143 a year, 44% below the U.S. median of $80,734. That rose 14.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Kinston area scores 39 for pet businesses (lower middle), #391 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Kinston area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Kinston area
Screening a site or an acquisition in the Kinston area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Kinston area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.