Pets · Small-town market · North Carolina
Pet businesses in the Wilson, NC area
How the Wilson, NC area compares with other small-town markets and the U.S. for pet businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 75 out of 100: High
Ranked #29 of 527 scored small-town markets
#2 of 23 scored small-town markets based in North Carolina
- Listings
- 25
- 6 chain locations (24%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $25M
- On pets · $756 a household
- Spending per listing
- $1M
- 14% above the U.S.
- Listings per 10k households
- 7.6
- 27% below the U.S.
- Population, 2025
- 81,150
- +1.7% since 2020
See the pet businesses around any address in the Wilson area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Wilson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Wilson area scores 75 (high) on the Groundwork market score for pet businesses, ranking #29 of 527 scored small-town markets and #2 of 23 scored small-town markets based in North Carolina. That puts it in the top 10% of small-town markets for pet businesses.
Households in the Wilson area spend about $25M a year on pets, or $756 per household, 17% below the U.S. average. That is about $1M of household spending for each business on map listings, 14% above the U.S. figure of $878K.
The Wilson area has 25 pet businesses on map listings as of September 2026. Of those, 6 are chain locations, or 24%, against 17% across the U.S. Per 10,000 households, that is 7.6, 27% below the U.S. rate of 10.4.
In 2023, official counts showed 8 businesses with payroll in the Wilson area classed as pet care, veterinarians and pet stores. That is one for every 4,134 households, against one for every 1,852 across the U.S. Population estimates show the Wilson area grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Wilson area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wilson area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.6 | 11.0 | 10.4 |
| Spending per listing | $1M | $817K | $878K |
| Households per official establishment | 4,134 | 1,719 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +15.0% | +11.4% |
| Population growth, 2020–2025 | +1.7% | +7.2% | +3.1% |
| Spending per household on pets | $756 | $899 | $909 |
| Median household income | $56,423 | $72,388 | $80,734 |
| Groundwork market score | 75 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8
- Employees, 2023
- 160
- Annual payroll, 2023
- $7.7M
- One-person businesses, 2023
- 24Businesses with no payroll
- Map listings, September 2026
- 256 chain locations
- Listings at the U.S. rate for this spending
- 29The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Wilson area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Wilson area
- Population, 2025 estimate
- 81,150+1.7% since 2020
- Households
- 33,068
- Median age
- 40.9
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.9
- Land area
- 368 sq. mi.
- People per square mile
- 216
- Median household income
- $56,423+28.6% vs. 2015–2019, before inflation
- Average household income
- $76,415
- Median home value
- $186,000
- Jobs located here
- 36,414
- Daytime population
- 81,523Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Wilson area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Wilson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across North Carolina
Every North Carolina market ranked →The highest-scoring small-town markets in North Carolina for pet businesses, numbered among those based in North Carolina, with the Wilson area marked.
Top small-town markets in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Anderson Creek, NC | 87 | 44 | 8.8 | $967K | +12.3% | #4 of 527 |
| 2Wilson, NC | 75 | 25 | 7.6 | $1M | +1.7% | #29 of 527 |
| 3Marion, NC | 73 | 16 | 8.6 | $872K | +1.5% | #42 of 527 |
| 4Washington, NC | 71 | 12 | 6.2 | $1.3M | 0.0% | #48 of 527 |
| 5Shelby-Kings Mountain, NC | 71 | 35 | 9.0 | $850K | +3.4% | #50 of 527 |
| 6Lumberton, NC | 70 | 32 | 7.4 | $882K | +3.4% | #57 of 527 |
| 7New Bern, NC | 68 | 48 | 9.2 | $874K | +3.6% | #67 of 527 |
| 8Roanoke Rapids, NC | 63 | 13 | 4.6 | $1.5M | −4.3% | #107 of 527 |
| 9Kill Devil Hills, NC | 61 | 24 | 14.3 | $711K | +3.3% | #138 of 527 |
| 10Sanford, NC | 57 | 33 | 13.1 | $614K | +10.8% | #181 of 527 |
Other business types in the Wilson area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses75
- Veterinarians63
- Pet grooming and boarding78
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Wilson, NC area?
Map listings as of September 2026 show 25 pet businesses in the Wilson area. 6 of them (24%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 8 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Another 24 one-person businesses have no payroll, by official counts.
How much do households in the Wilson, NC area spend on pets?
About $25M a year, or $756 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 25 pet businesses on map listings, it comes to $1M per business. It is estimated from the incomes of the 33,068 households in the Wilson area and national spending patterns by income.
How does the Wilson, NC area compare with the U.S. for pet businesses?
The Wilson area has 7.6 pet businesses per 10,000 households, 27% below the U.S. rate of 10.4. Spending per business is $1M, 14% above the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Wilson area would have about 29, against 25 on map listings. There is one business with payroll in the industry for every 4,134 households, against one for every 1,852 across the U.S.
How fast is the Wilson, NC area growing?
Population estimates put the Wilson area at 81,150 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 33,068 households. Median household income in the Wilson area is $56,423, 30% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Wilson area scores 75 for pet businesses (high), #29 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Wilson area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Wilson area
Screening a site or an acquisition in the Wilson area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Wilson area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.