Auto · Small-town market · North Carolina
Tire shops in the Kinston, NC area
How the Kinston, NC area compares with other small-town markets and the U.S. for tire shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 23 out of 100: Low
Ranked #383 of 431 scored small-town markets
#19 of 22 scored small-town markets based in North Carolina
- Listings
- 15
- 4 chain locations (27%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $19.5M
- On vehicle maintenance and repairs · $834 a household
- Spending per listing
- $1.3M
- 48% below the U.S.
- Listings per 10k households
- 6.4
- 68% above the U.S.
- Population, 2025
- 55,837
- +1.4% since 2020
See the tire shops around any address in the Kinston area
The site report maps the tire shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Kinston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for tire shops in the Kinston area is 23 (low), #383 of 431 scored small-town markets and #19 of 22 scored small-town markets based in North Carolina. That puts it in the bottom quarter of small-town markets.
Households in the Kinston area spend about $19.5M a year on vehicle maintenance and repairs, or $834 per household, 13% below the U.S. average. Spread across 15 tire shops, that is $1.3M per shop, 48% below the U.S. figure of $2.5M. The spending figure covers all vehicle maintenance and repairs, not only tire shops.
The Kinston area has 15 tire shops on map listings as of September 2026. Chain locations make up 27% of them, against 39% across the U.S. That comes to 6.4 for every 10,000 households, 68% above the U.S. rate of 3.8.
Official counts show 8 businesses with payroll classed as tire dealers in the Kinston area in 2023. That is one for every 2,919 households, against one for every 6,381 across the U.S. Population estimates show the Kinston area grew 1.4% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Kinston area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the tire shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kinston area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.4 | 4.7 | 3.8 |
| Spending per listing | $1.3M | $2M | $2.5M |
| Households per official establishment | 2,919 | 5,274 | 6,381 |
| Official establishment growth, 2019–2023 | n/a | −1.7% | −0.4% |
| Population growth, 2020–2025 | +1.4% | +7.2% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $834 | $939 | $958 |
| Median household income | $45,143 | $72,388 | $80,734 |
| Groundwork market score | 23 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8
- Employees, 2023
- 37
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 154 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as tire dealers in the Kinston area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Kinston area
- Population, 2025 estimate
- 55,837+1.4% since 2020
- Households
- 23,351
- Median age
- 41.6
- Homes lived in by their owners
- 59%
- Vehicles per household
- 1.9
- Land area
- 399 sq. mi.
- People per square mile
- 138
- Median household income
- $45,143+14.6% vs. 2015–2019, before inflation
- Average household income
- $65,291
- Median home value
- $120,500
- Jobs located here
- 29,615
- Daytime population
- 59,853Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Kinston area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the tire shops on map listings by name and distance.
Or open the report at the center of the Kinston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardTire shops across North Carolina
Every North Carolina market ranked →The highest-scoring small-town markets in North Carolina for tire shops, numbered among those based in North Carolina, with the Kinston area marked.
Top small-town markets in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Anderson Creek, NC | 65 | 27 | 5.4 | $1.9M | +12.3% | #116 of 431 |
| 2Kill Devil Hills, NC | 63 | 8 | 4.8 | $2.2M | +3.3% | #127 of 431 |
| 3Mount Airy, NC | 59 | 9 | 3.0 | $3.4M | +1.3% | #149 of 431 |
| 4Albemarle, NC | 57 | 15 | 5.9 | $1.7M | +9.8% | #167 of 431 |
| 5Washington, NC | 54 | 8 | 4.1 | $2.2M | 0.0% | #189 of 431 |
| 6Sanford, NC | 54 | 20 | 8.0 | $1.3M | +10.8% | #192 of 431 |
| 7Shelby-Kings Mountain, NC | 53 | 26 | 6.7 | $1.5M | +3.4% | #198 of 431 |
| 8Elizabeth City, NC | 52 | 9 | 5.7 | $1.7M | +4.5% | #204 of 431 |
| 9Waynesville, NC | 50 | 13 | 4.8 | $2M | +1.9% | #216 of 431 |
| 10Morehead City, NC | 49 | 17 | 5.3 | $1.8M | +4.1% | #228 of 431 |
| 19Kinston, NC | 23 | 15 | 6.4 | $1.3M | +1.4% | #383 of 431 |
Other business types in the Kinston area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many tire shops are in the Kinston, NC area?
Map listings as of September 2026 show 15 tire shops in the Kinston area. 4 of them (27%) are chain locations. The listings count tire shops and tire dealers. Official counts show 8 businesses with payroll classed as tire dealers in 2023.
How much do households in the Kinston, NC area spend on vehicle maintenance and repairs?
About $19.5M a year, or $834 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 15 tire shops on map listings, it comes to $1.3M per shop. That spending covers all vehicle maintenance and repairs, which tire shops share with other businesses in the trade. It is estimated from the incomes of the 23,351 households in the Kinston area and national spending patterns by income.
How does the Kinston, NC area compare with the U.S. for tire shops?
The Kinston area has 6.4 tire shops per 10,000 households, 68% above the U.S. rate of 3.8. Spending per shop is $1.3M, 48% below the U.S. figure of $2.5M. At the U.S. ratio of tire shops to household spending, the Kinston area would have about 8, against 15 on map listings. There is one business with payroll in the industry for every 2,919 households, against one for every 6,381 across the U.S.
How fast is the Kinston, NC area growing?
Population estimates put the Kinston area at 55,837 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 23,351 households. The median household income in the Kinston area is $45,143 a year, 44% below the U.S. median of $80,734. That rose 14.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Kinston area scores 23 for tire shops (low), #383 of 431 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Kinston area. It maps the tire shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for tire shops · All 56 business types in the Kinston area
Screening a site or an acquisition in the Kinston area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Kinston area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.