Home services · Small-town market · North Carolina
Roofing and gutter companies in the Kinston, NC area
Competitor counts, household spending and official business counts for roofing and gutter companies in the Kinston, NC area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #173 of 288 scored small-town markets
#13 of 17 scored small-town markets based in North Carolina
- Listings
- 6
- 0 chain locations (0%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $53.9M
- On home repairs, maintenance and insurance · $2,307 a household
- Spending per listing
- $9M
- 6% above the U.S.
- Listings per 10k households
- 2.6
- 28% below the U.S.
- Population, 2025
- 55,837
- +1.4% since 2020
See the roofing and gutter companies around any address in the Kinston area
The site report maps the roofing and gutter companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Kinston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 6 roofing and gutter companies in the Kinston area. None of them are chain locations, against 4% across the U.S. That is 2.6 per 10,000 households, 28% below the U.S. rate of 3.6.
Households in the Kinston area spend about $53.9M a year on home repairs, maintenance and insurance, or $2,307 per household, 24% below the U.S. average. Spread across 6 roofing and gutter companies, that is $9M per company, 6% above the U.S. figure of $8.5M. That spending covers all home repairs, maintenance and insurance, which roofing and gutter companies share with other businesses in the trade.
Official counts show 6 businesses with payroll classed as roofing contractors in the Kinston area in 2023. That is one for every 3,892 households, against one for every 5,063 across the U.S.
Between 2020 and 2025, the population of the Kinston area grew 1.4%, slower than the U.S. (+3.1%). The Kinston area scores 45 (lower middle) on the Groundwork market score for roofing and gutter companies, ranking #173 of 288 scored small-town markets and #13 of 17 scored small-town markets based in North Carolina.
How the Kinston area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the roofing and gutter companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kinston area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.6 | 3.9 | 3.6 |
| Spending per listing | $9M | $7.4M | $8.5M |
| Households per official establishment | 3,892 | 5,248 | 5,063 |
| Official establishment growth, 2019–2023 | n/a | +24.6% | +20.4% |
| Population growth, 2020–2025 | +1.4% | +7.2% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,307 | $2,889 | $3,018 |
| Median household income | $45,143 | $72,388 | $80,734 |
| Groundwork market score | 45 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6
- Employees, 2023
- 73
- Annual payroll, 2023
- $3.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 60 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as roofing contractors in the Kinston area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Kinston area
- Population, 2025 estimate
- 55,837+1.4% since 2020
- Households
- 23,351
- Median age
- 41.6
- Homes lived in by their owners
- 59%
- Vehicles per household
- 1.9
- Land area
- 399 sq. mi.
- People per square mile
- 138
- Median household income
- $45,143+14.6% vs. 2015–2019, before inflation
- Average household income
- $65,291
- Median home value
- $120,500
- Jobs located here
- 29,615
- Daytime population
- 59,853Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Kinston area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the roofing and gutter companies on map listings by name and distance.
Or open the report at the center of the Kinston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRoofing and gutters across North Carolina
Every North Carolina market ranked →The highest-scoring small-town markets in North Carolina for roofing and gutter companies, numbered among those based in North Carolina, with the Kinston area marked.
Top small-town markets in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Albemarle, NC | 79 | 6 | 2.4 | $10.9M | +9.8% | #12 of 288 |
| 2New Bern, NC | 77 | 15 | 2.9 | $9.1M | +3.6% | #19 of 288 |
| 3Waynesville, NC | 76 | 5 | 1.8 | $14.3M | +1.9% | #21 of 288 |
| 4Shelby-Kings Mountain, NC | 72 | 10 | 2.6 | $9.8M | +3.4% | #36 of 288 |
| 5Kill Devil Hills, NC | 69 | 7 | 4.2 | $7.6M | +3.3% | #44 of 288 |
| 6North Wilkesboro, NC | 64 | 5 | 1.8 | $12.9M | +0.6% | #59 of 288 |
| 7Morehead City, NC | 63 | 14 | 4.4 | $6.6M | +4.1% | #69 of 288 |
| 8Elizabeth City, NC | 62 | 6 | 3.8 | $7M | +4.5% | #75 of 288 |
| 9Anderson Creek, NC | 61 | 16 | 3.2 | $8.5M | +12.3% | #79 of 288 |
| 10Mount Airy, NC | 53 | 10 | 3.3 | $7.4M | +1.3% | #124 of 288 |
| 13Kinston, NC | 45 | 6 | 2.6 | $9M | +1.4% | #173 of 288 |
Other business types in the Kinston area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
- Home repair trades30
- HVAC and plumbing38
- Electricians33
- Roofing and gutters45
- Lawn, cleaning and pest control36
- Landscaping and lawn care42
- House cleaning46
- Pest control
Real estate
Funeral services
Questions
How many roofing and gutter companies are in the Kinston, NC area?
The Kinston area has 6 roofing and gutter companies on map listings as of September 2026. None of them are chain locations. The listings count roofers and gutter companies. Official counts show 6 businesses with payroll classed as roofing contractors in 2023.
How much do households in the Kinston, NC area spend on home repairs, maintenance and insurance?
About $53.9M a year, or $2,307 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 6 roofing and gutter companies on map listings, it comes to $9M per company. The spending figure covers all home repairs, maintenance and insurance, not only roofing and gutter companies. It is estimated from the incomes of the 23,351 households in the Kinston area and national spending patterns by income.
How does the Kinston, NC area compare with the U.S. for roofing and gutter companies?
The Kinston area has 2.6 roofing and gutter companies per 10,000 households, 28% below the U.S. rate of 3.6. Spending per company is $9M, 6% above the U.S. figure of $8.5M. The count on map listings matches the U.S. ratio of roofing and gutter companies to household spending. There is one business with payroll in the industry for every 3,892 households, against one for every 5,063 across the U.S.
How fast is the Kinston, NC area growing?
Population estimates put the Kinston area at 55,837 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 23,351 households. The median household income in the Kinston area is $45,143 a year, 44% below the U.S. median of $80,734. That rose 14.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Kinston area scores 45 for roofing and gutter companies (lower middle), #173 of 288 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Kinston area. It maps the roofing and gutter companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for roofing and gutter companies · All 56 business types in the Kinston area
Screening a site or an acquisition in the Kinston area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Kinston area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.