Pets · Small-town market · North Carolina
Pet businesses in the New Bern, NC area
The pet businesses in the New Bern, NC area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #67 of 527 scored small-town markets
#7 of 23 scored small-town markets based in North Carolina
- Listings
- 48
- 6 chain locations (13%)
- Official establishments
- 28
- Businesses with payroll, 2023
- Household spending a year
- $42M
- On pets · $800 a household
- Spending per listing
- $874K
- In line with the U.S.
- Listings per 10k households
- 9.2
- 12% below the U.S.
- Population, 2025
- 127,358
- +3.6% since 2020
See the pet businesses around any address in the New Bern area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the New Bern area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the New Bern area spend about $42M a year on pets, or $800 per household, 12% below the U.S. average. That works out to $874K per business, in line with the U.S. figure of $878K.
The New Bern area has 48 pet businesses on map listings as of September 2026. Chain locations make up 13% of them, against 17% across the U.S. That comes to 9.2 for every 10,000 households, 12% below the U.S. rate of 10.4.
In 2023, official counts showed 28 businesses with payroll in the New Bern area classed as pet care, veterinarians and pet stores. That is one for every 1,873 households, against one for every 1,852 across the U.S. Official counts list 63 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $5M have gone to businesses classed as pet care, veterinarians and pet stores in the New Bern area.
Population estimates show the New Bern area grew 3.6% from 2020 to 2025, faster than the U.S. (+3.1%). The New Bern area scores 68 (upper middle) on the Groundwork market score for pet businesses, ranking #67 of 527 scored small-town markets and #7 of 23 scored small-town markets based in North Carolina. That puts it in the top quarter of small-town markets.
How the New Bern area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | New Bern area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.2 | 11.0 | 10.4 |
| Spending per listing | $874K | $817K | $878K |
| Households per official establishment | 1,873 | 1,719 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +15.0% | +11.4% |
| Population growth, 2020–2025 | +3.6% | +7.2% | +3.1% |
| Spending per household on pets | $800 | $899 | $909 |
| Median household income | $64,475 | $72,388 | $80,734 |
| Groundwork market score | 68 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 28
- Employees, 2023
- 267
- Annual payroll, 2023
- $9.8M
- One-person businesses, 2023
- 63Businesses with no payroll
- Map listings, September 2026
- 486 chain locations
- Listings at the U.S. rate for this spending
- 48The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $5M
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the New Bern area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the New Bern area
- Population, 2025 estimate
- 127,358+3.6% since 2020
- Households
- 52,452
- Median age
- 42.6
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 1,514 sq. mi.
- People per square mile
- 82
- Median household income
- $64,475+26.4% vs. 2015–2019, before inflation
- Average household income
- $83,832
- Median home value
- $220,600
- Jobs located here
- 40,439
- Daytime population
- 116,417Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the New Bern area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the New Bern area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across North Carolina
Every North Carolina market ranked →The highest-scoring small-town markets in North Carolina for pet businesses, numbered among those based in North Carolina, with the New Bern area marked.
Top small-town markets in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Anderson Creek, NC | 87 | 44 | 8.8 | $967K | +12.3% | #4 of 527 |
| 2Wilson, NC | 75 | 25 | 7.6 | $1M | +1.7% | #29 of 527 |
| 3Marion, NC | 73 | 16 | 8.6 | $872K | +1.5% | #42 of 527 |
| 4Washington, NC | 71 | 12 | 6.2 | $1.3M | 0.0% | #48 of 527 |
| 5Shelby-Kings Mountain, NC | 71 | 35 | 9.0 | $850K | +3.4% | #50 of 527 |
| 6Lumberton, NC | 70 | 32 | 7.4 | $882K | +3.4% | #57 of 527 |
| 7New Bern, NC | 68 | 48 | 9.2 | $874K | +3.6% | #67 of 527 |
| 8Roanoke Rapids, NC | 63 | 13 | 4.6 | $1.5M | −4.3% | #107 of 527 |
| 9Kill Devil Hills, NC | 61 | 24 | 14.3 | $711K | +3.3% | #138 of 527 |
| 10Sanford, NC | 57 | 33 | 13.1 | $614K | +10.8% | #181 of 527 |
Other business types in the New Bern area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses68
- Veterinarians73
- Pet grooming and boarding78
- Pet stores77
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the New Bern, NC area?
Map listings as of September 2026 show 48 pet businesses in the New Bern area. 6 of them (13%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 28 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 63 one-person businesses without payroll.
How much do households in the New Bern, NC area spend on pets?
About $42M a year, or $800 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 48 pet businesses on map listings, it comes to $874K per business. It is estimated from the incomes of the 52,452 households in the New Bern area and national spending patterns by income.
How does the New Bern, NC area compare with the U.S. for pet businesses?
The New Bern area has 9.2 pet businesses per 10,000 households, 12% below the U.S. rate of 10.4. Spending per business is $874K, in line with the U.S. figure of $878K. The count on map listings matches the U.S. ratio of pet businesses to household spending. There is one business with payroll in the industry for every 1,873 households, against one for every 1,852 across the U.S.
How fast is the New Bern, NC area growing?
Population estimates put the New Bern area at 127,358 people in 2025, up 3.6% since 2020, faster than the U.S. (+3.1%). It has 52,452 households. Median household income in the New Bern area is $64,475, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The New Bern area scores 68 for pet businesses (upper middle), #67 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the New Bern area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the New Bern area
Screening a site or an acquisition in the New Bern area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the New Bern area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.