Pets · Small-town market · North Carolina
Pet businesses in the Lumberton, NC area
How the Lumberton, NC area compares with other small-town markets and the U.S. for pet businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 70 out of 100: Upper middle
Ranked #57 of 527 scored small-town markets
#6 of 23 scored small-town markets based in North Carolina
- Listings
- 32
- 3 chain locations (9%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $28.2M
- On pets · $654 a household
- Spending per listing
- $882K
- In line with the U.S.
- Listings per 10k households
- 7.4
- 29% below the U.S.
- Population, 2025
- 119,941
- +3.4% since 2020
See the pet businesses around any address in the Lumberton area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lumberton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $654 per household (28% below the U.S. average), households in the Lumberton area spend about $28.2M a year on pets. Spread across 32 pet businesses, that is $882K per business, in line with the U.S. figure of $878K.
There are 32 pet businesses on map listings in the Lumberton area as of September 2026. Chain locations make up 9% of them, against 17% across the U.S. That is 7.4 per 10,000 households, 29% below the U.S. rate of 10.4.
In 2023, official counts showed 10 businesses with payroll in the Lumberton area classed as pet care, veterinarians and pet stores. That is one for every 4,313 households, against one for every 1,852 across the U.S. Official counts list 21 one-person businesses without payroll.
Population estimates put the population change in the Lumberton area from 2020 to 2025 at +3.4%, in step with the U.S. (+3.1%). The Groundwork market score for pet businesses in the Lumberton area is 70 (upper middle), #57 of 527 scored small-town markets and #6 of 23 scored small-town markets based in North Carolina. That puts it in the top quarter of small-town markets.
How the Lumberton area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lumberton area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.4 | 11.0 | 10.4 |
| Spending per listing | $882K | $817K | $878K |
| Households per official establishment | 4,313 | 1,719 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +15.0% | +11.4% |
| Population growth, 2020–2025 | +3.4% | +7.2% | +3.1% |
| Spending per household on pets | $654 | $899 | $909 |
| Median household income | $41,978 | $72,388 | $80,734 |
| Groundwork market score | 70 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10
- Employees, 2023
- 172
- Annual payroll, 2023
- $5.5M
- One-person businesses, 2023
- 21Businesses with no payroll
- Map listings, September 2026
- 323 chain locations
- Listings at the U.S. rate for this spending
- 32The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Lumberton area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lumberton area
- Population, 2025 estimate
- 119,941+3.4% since 2020
- Households
- 43,134
- Median age
- 37.3
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.0
- Land area
- 947 sq. mi.
- People per square mile
- 123
- Median household income
- $41,978+20.0% vs. 2015–2019, before inflation
- Average household income
- $62,210
- Median home value
- $94,500
- Jobs located here
- 39,575
- Daytime population
- 113,327Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lumberton area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Lumberton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across North Carolina
Every North Carolina market ranked →The highest-scoring small-town markets in North Carolina for pet businesses, numbered among those based in North Carolina, with the Lumberton area marked.
Top small-town markets in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Anderson Creek, NC | 87 | 44 | 8.8 | $967K | +12.3% | #4 of 527 |
| 2Wilson, NC | 75 | 25 | 7.6 | $1M | +1.7% | #29 of 527 |
| 3Marion, NC | 73 | 16 | 8.6 | $872K | +1.5% | #42 of 527 |
| 4Washington, NC | 71 | 12 | 6.2 | $1.3M | 0.0% | #48 of 527 |
| 5Shelby-Kings Mountain, NC | 71 | 35 | 9.0 | $850K | +3.4% | #50 of 527 |
| 6Lumberton, NC | 70 | 32 | 7.4 | $882K | +3.4% | #57 of 527 |
| 7New Bern, NC | 68 | 48 | 9.2 | $874K | +3.6% | #67 of 527 |
| 8Roanoke Rapids, NC | 63 | 13 | 4.6 | $1.5M | −4.3% | #107 of 527 |
| 9Kill Devil Hills, NC | 61 | 24 | 14.3 | $711K | +3.3% | #138 of 527 |
| 10Sanford, NC | 57 | 33 | 13.1 | $614K | +10.8% | #181 of 527 |
Other business types in the Lumberton area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses70
- Veterinarians73
- Pet grooming and boarding77
- Pet stores53
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Lumberton, NC area?
As of September 2026, map listings count 32 pet businesses in the Lumberton area. 3 of them (9%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 10 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 21 one-person businesses without payroll.
How much do households in the Lumberton, NC area spend on pets?
About $28.2M a year, or $654 per household. That is 28% below the U.S. average (an index of 72, where 100 is the U.S. average). Spread across the 32 pet businesses on map listings, it comes to $882K per business. It is estimated from the incomes of the 43,134 households in the Lumberton area and national spending patterns by income.
How does the Lumberton, NC area compare with the U.S. for pet businesses?
The Lumberton area has 7.4 pet businesses per 10,000 households, 29% below the U.S. rate of 10.4. Spending per business is $882K, in line with the U.S. figure of $878K. The count on map listings matches the U.S. ratio of pet businesses to household spending. There is one business with payroll in the industry for every 4,313 households, against one for every 1,852 across the U.S.
How fast is the Lumberton, NC area growing?
Population estimates put the Lumberton area at 119,941 people in 2025, up 3.4% since 2020, in step with the U.S. (+3.1%). It has 43,134 households. Median household income in the Lumberton area is $41,978, 48% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lumberton area scores 70 for pet businesses (upper middle), #57 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lumberton area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Lumberton area
Screening a site or an acquisition in the Lumberton area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lumberton area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.