Pets · Small-town market · North Carolina
Pet grooming and boarding businesses in the Kinston, NC area
The pet grooming and boarding businesses in the Kinston, NC area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #127 of 387 scored small-town markets
#11 of 20 scored small-town markets based in North Carolina
- Listings
- 6
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $16.1M
- On pets · $688 a household
- Spending per listing
- $2.7M
- 5% above the U.S.
- Listings per 10k households
- 2.6
- 28% below the U.S.
- Population, 2025
- 55,837
- +1.4% since 2020
See the pet grooming and boarding businesses around any address in the Kinston area
The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Kinston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 6 pet grooming and boarding businesses in the Kinston area. None of them are chain locations, against 9% across the U.S. That comes to 2.6 for every 10,000 households, 28% below the U.S. rate of 3.6.
Household spending on pets in the Kinston area comes to about $16.1M a year: $688 per household, 24% below the U.S. average. That is about $2.7M of household spending for each business on map listings, 5% above the U.S. figure of $2.5M. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade.
There is no official count of businesses with payroll classed as pet care (except veterinary) in the Kinston area: counts under 3 aren’t published.
Population estimates show the Kinston area grew 1.4% from 2020 to 2025, slower than the U.S. (+3.1%). The Kinston area scores 59 (upper middle) on the Groundwork market score for pet grooming and boarding businesses, ranking #127 of 387 scored small-town markets and #11 of 20 scored small-town markets based in North Carolina.
How the Kinston area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kinston area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.6 | 3.8 | 3.6 |
| Spending per listing | $2.7M | $2.4M | $2.5M |
| Households per official establishment | n/a | 4,600 | 5,057 |
| Official establishment growth, 2019–2023 | n/a | +24.0% | +25.2% |
| Population growth, 2020–2025 | +1.4% | +7.2% | +3.1% |
| Spending per household on pets | $688 | $899 | $909 |
| Median household income | $45,143 | $72,388 | $80,734 |
| Groundwork market score | 59 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 60 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care (except veterinary) in the Kinston area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Kinston area
- Population, 2025 estimate
- 55,837+1.4% since 2020
- Households
- 23,351
- Median age
- 41.6
- Homes lived in by their owners
- 59%
- Vehicles per household
- 1.9
- Land area
- 399 sq. mi.
- People per square mile
- 138
- Median household income
- $45,143+14.6% vs. 2015–2019, before inflation
- Average household income
- $65,291
- Median home value
- $120,500
- Jobs located here
- 29,615
- Daytime population
- 59,853Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Kinston area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.
Or open the report at the center of the Kinston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet grooming and boarding across North Carolina
Every North Carolina market ranked →The highest-scoring small-town markets in North Carolina for pet grooming and boarding businesses, numbered among those based in North Carolina, with the Kinston area marked.
Top small-town markets in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Anderson Creek, NC | 90 | 18 | 3.6 | $2.4M | +12.3% | #3 of 387 |
| 2Morehead City, NC | 84 | 13 | 4.1 | $2.2M | +4.1% | #8 of 387 |
| 3Sanford, NC | 80 | 10 | 4.0 | $2M | +10.8% | #17 of 387 |
| 4Wilson, NC | 78 | 7 | 2.1 | $3.6M | +1.7% | #19 of 387 |
| 5New Bern, NC | 78 | 15 | 2.9 | $2.8M | +3.6% | #21 of 387 |
| 6Lumberton, NC | 77 | 6 | 1.4 | $4.7M | +3.4% | #25 of 387 |
| 7Kill Devil Hills, NC | 74 | 7 | 4.2 | $2.4M | +3.3% | #35 of 387 |
| 8Washington, NC | 69 | 5 | 2.6 | $3M | 0.0% | #53 of 387 |
| 9Forest City, NC | 69 | 7 | 2.6 | $2.8M | +2.1% | #54 of 387 |
| 10Mount Airy, NC | 66 | 11 | 3.7 | $2M | +1.3% | #78 of 387 |
| 11Kinston, NC | 59 | 6 | 2.6 | $2.7M | +1.4% | #127 of 387 |
Other business types in the Kinston area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses39
- Veterinarians26
- Pet grooming and boarding59
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet grooming and boarding businesses are in the Kinston, NC area?
There are 6 pet grooming and boarding businesses on map listings in the Kinston area as of September 2026. None of them are chain locations. The listings count groomers, boarding, dog daycare and pet sitters. No official count is published for pet care (except veterinary) in the Kinston area: counts under 3 are left out.
How much do households in the Kinston, NC area spend on pets?
About $16.1M a year, or $688 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 6 pet grooming and boarding businesses on map listings, it comes to $2.7M per business. The spending figure covers all pets, not only pet grooming and boarding businesses. It is estimated from the incomes of the 23,351 households in the Kinston area and national spending patterns by income.
How does the Kinston, NC area compare with the U.S. for pet grooming and boarding businesses?
The Kinston area has 2.6 pet grooming and boarding businesses per 10,000 households, 28% below the U.S. rate of 3.6. Spending per business is $2.7M, 5% above the U.S. figure of $2.5M. The count on map listings matches the U.S. ratio of pet grooming and boarding businesses to household spending.
How fast is the Kinston, NC area growing?
Population estimates put the Kinston area at 55,837 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 23,351 households. The median household income in the Kinston area is $45,143 a year, 44% below the U.S. median of $80,734. That rose 14.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Kinston area scores 59 for pet grooming and boarding businesses (upper middle), #127 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Kinston area. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in the Kinston area
Screening a site or an acquisition in the Kinston area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Kinston area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.