Real estate · Metro area · Idaho
Real estate agents and brokers in the Twin Falls, ID metro area
Competitor counts, household spending and official business counts for real estate agents and brokers in the Twin Falls, ID metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #223 of 387 scored metro areas
#4 of 6 scored metro areas based in Idaho
- Listings
- 138
- 7 chain locations (5%)
- Official establishments
- 82
- +28.1% since 2019
- Household spending a year
- $723.4M
- On rent and homeowner costs · $16,811 a household
- Housing spending per listing (U.S. = 100)
- 96
- 4% below the U.S.
- Listings per 10k households
- 32.1
- 5% above the U.S.
- Population, 2025
- 123,901
- +8.1% since 2020
See the real estate agents and brokers around any address in the Twin Falls metro area
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Twin Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $16,811 per household (in line with the U.S. average), households in the Twin Falls metro area spend about $723.4M a year on rent and homeowner costs. Housing spending per office is 4% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.
The Twin Falls metro area has 138 real estate agents and brokers on map listings as of September 2026. Of those, 7 are chain locations, or 5%, against 4% across the U.S. That comes to 32.1 for every 10,000 households, 5% above the U.S. rate of 30.6.
Official counts show 82 businesses with payroll classed as offices of real estate agents and brokers in the Twin Falls metro area in 2023, up 28.1% from 2019. That is one for every 525 households, against one for every 788 across the U.S.
Between 2020 and 2025, the population of the Twin Falls metro area grew 8.1%, faster than the U.S. (+3.1%). The Groundwork market score for real estate agents and brokers in the Twin Falls metro area is 46 (lower middle), #223 of 387 scored metro areas and #4 of 6 scored metro areas based in Idaho.
How the Twin Falls metro area compares
The same measures for Idaho and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Twin Falls metro area | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 32.1 | 38.0 | 30.6 |
| Housing spending per listing (U.S. = 100) | 96 | 85 | 100 |
| Households per official establishment | 525 | 387 | 788 |
| Official establishment growth, 2019–2023 | +28.1% | +36.1% | +20.1% |
| Population growth, 2020–2025 | +8.1% | +9.8% | +3.1% |
| Spending per household on rent and homeowner costs | $16,811 | $17,677 | $16,661 |
| Median household income | $68,810 | $77,800 | $80,734 |
| Groundwork market score | 46 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 82+28.1% over the period
- Employees, 2023
- 136
- Annual payroll, 2023
- $5.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 1387 chain locations
- Listings at the U.S. rate for this spending
- 133The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in the Twin Falls metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Twin Falls metro area
- Population, 2025 estimate
- 123,901+8.1% since 2020
- Households
- 43,031
- Median age
- 36.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 2,519 sq. mi.
- People per square mile
- 47
- Median household income
- $68,810+30.0% vs. 2015–2019, before inflation
- Average household income
- $90,318
- Median home value
- $325,500
- Jobs located here
- 51,549
- Daytime population
- 117,832Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Twin Falls metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of the Twin Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Idaho
Every Idaho market ranked →The highest-scoring metro areas in Idaho for real estate agents and brokers, numbered among those based in Idaho (a market based in another state is listed without a number), with the Twin Falls metro area marked.
Top metro areas in Idaho
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lewiston, ID-WA | 65 | 56 | 20.9 | 150 | +1.5% | #59 of 387 |
| 2Pocatello, ID | 58 | 75 | 22.3 | 137 | +4.9% | #103 of 387 |
| Logan, UT-ID | 48 | 162 | 32.8 | 100 | +8.8% | #202 of 387 |
| 3Idaho Falls, ID | 48 | 186 | 33.5 | 98 | +9.8% | #203 of 387 |
| 4Twin Falls, ID | 46 | 138 | 32.1 | 96 | +8.1% | #223 of 387 |
| 5Boise City, ID | 41 | 1,359 | 44.7 | 76 | +12.2% | #277 of 387 |
| 6Coeur d’Alene, ID | 37 | 343 | 48.2 | 68 | +11.0% | #319 of 387 |
Other business types in the Twin Falls metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate42
- Real estate agents and brokers46
- Property management51
- Mortgage brokers and lenders49
- Home inspectors40
Funeral services
Questions
How many real estate agents and brokers are in the Twin Falls, ID metro area?
Map listings as of September 2026 show 138 real estate agents and brokers in the Twin Falls metro area. 7 of them (5%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 82 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 28.1% from 2019.
How much do households in the Twin Falls, ID metro area spend on rent and homeowner costs?
About $723.4M a year, or $16,811 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). For the 138 real estate agents and brokers on map listings, housing spending per office is 4% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 43,031 households in the Twin Falls metro area and national spending patterns by income.
How does the Twin Falls, ID metro area compare with the U.S. for real estate agents and brokers?
The Twin Falls metro area has 32.1 real estate agents and brokers per 10,000 households, 5% above the U.S. rate of 30.6. The index of housing spending per office is 96, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, the Twin Falls metro area would have about 133, against 138 on map listings. There is one business with payroll in the industry for every 525 households, against one for every 788 across the U.S. The official count rose 28.1% from 2019 to 2023, against +20.1% for the U.S.
How fast is the Twin Falls, ID metro area growing?
Population estimates put the Twin Falls metro area at 123,901 people in 2025, up 8.1% since 2020, faster than the U.S. (+3.1%). It has 43,031 households. Median household income in the Twin Falls metro area is $68,810, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Twin Falls metro area scores 46 for real estate agents and brokers (lower middle), #223 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Twin Falls metro area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in the Twin Falls metro area
Screening a site or an acquisition in the Twin Falls metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Twin Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.