Groundwork

Clothing and laundry · Metro area · Idaho

Clothing and shoe stores in the Twin Falls, ID metro area

How the Twin Falls, ID metro area compares with other metro areas and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 34 out of 100: Lower middle

Ranked #298 of 387 scored metro areas
#6 of 6 scored metro areas based in Idaho

Listings
77
42 chain locations (55%)
Official establishments
34
−8.3% since 2019
Household spending a year
$71M
On clothing, shoes and related services · $1,651 a household
Spending per listing
$923K
27% below the U.S.
Listings per 10k households
17.9
10% above the U.S.
Population, 2025
123,901
+8.1% since 2020

See the clothing and shoe stores around any address in the Twin Falls metro area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Twin Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Twin Falls metro area scores 34 (lower middle) on the Groundwork market score for clothing and shoe stores, ranking #298 of 387 scored metro areas and #6 of 6 scored metro areas based in Idaho. That puts it in the bottom quarter of metro areas.

At $1,651 per household (20% below the U.S. average), households in the Twin Falls metro area spend about $71M a year on clothing, shoes and related services. Spread across 77 clothing and shoe stores, that is $923K per store, 27% below the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

There are 77 clothing and shoe stores on map listings in the Twin Falls metro area as of September 2026. Chain locations make up 55% of them, against 44% across the U.S. That is 17.9 per 10,000 households, 10% above the U.S. rate of 16.2.

Official counts show 34 businesses with payroll classed as clothing and shoe stores in the Twin Falls metro area in 2023, down 8.3% from 2019. That is one for every 1,266 households, against one for every 1,273 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $1.8M have gone to businesses classed as clothing and shoe stores in the Twin Falls metro area. Between 2020 and 2025, the population of the Twin Falls metro area grew 8.1%, faster than the U.S. (+3.1%).

How the Twin Falls metro area compares

The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Twin Falls, ID metro area compared with Idaho and the U.S.
MeasureTwin Falls metro areaIdahoU.S.
Listings per 10k households17.912.016.2
Spending per listing$923K$1.5M$1.3M
Households per official establishment1,2661,7431,273
Official establishment growth, 2019–2023−8.3%−8.9%−12.2%
Population growth, 2020–2025+8.1%+9.8%+3.1%
Spending per household on clothing, shoes and related services$1,651$1,756$2,055
Median household income$68,810$77,800$80,734
Groundwork market score3468

Official counts and lending

Businesses

Official establishments, 2019 to 2023
34−8.3% over the period
Employees, 2023
458
Annual payroll, 2023
$8.5M
One-person businesses, 2023
50Businesses with no payroll
Map listings, September 2026
7742 chain locations
Listings at the U.S. rate for this spending
56The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$1.8M

SBA-backed loans to businesses classed as clothing and shoe stores in the Twin Falls metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Twin Falls metro area

Population, 2025 estimate
123,901+8.1% since 2020
Households
43,031
Median age
36.5
Homes lived in by their owners
71%
Vehicles per household
2.1
Land area
2,519 sq. mi.
People per square mile
47
Median household income
$68,810+30.0% vs. 2015–2019, before inflation
Average household income
$90,318
Median home value
$325,500
Jobs located here
51,549
Daytime population
117,832Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Twin Falls metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the Twin Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Idaho

Every Idaho market ranked →

The highest-scoring metro areas in Idaho for clothing and shoe stores, numbered among those based in Idaho (a market based in another state is listed without a number), with the Twin Falls metro area marked.

Top metro areas in Idaho

Metro areas in Idaho ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Coeur d’Alene, ID757310.3$1.7M+11.0%#38 of 387
2Boise City, ID7534411.3$1.6M+12.2%#39 of 387
Logan, UT-ID606613.4$1.3M+8.8%#132 of 387
3Lewiston, ID-WA582810.5$1.6M+1.5%#144 of 387
4Pocatello, ID475115.2$1.1M+4.9%#227 of 387
5Idaho Falls, ID388916.0$1.1M+9.8%#278 of 387
6Twin Falls, ID347717.9$923K+8.1%#298 of 387

Other business types in the Twin Falls metro area

Each with its Groundwork market score here, out of 100, where it has one.

Clothing and laundry

Funeral services

Questions

How many clothing and shoe stores are in the Twin Falls, ID metro area?

As of September 2026, map listings count 77 clothing and shoe stores in the Twin Falls metro area. 42 of them (55%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 34 businesses with payroll classed as clothing and shoe stores in 2023, down 8.3% from 2019. Another 50 one-person businesses have no payroll, by official counts.

How much do households in the Twin Falls, ID metro area spend on clothing, shoes and related services?

About $71M a year, or $1,651 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 77 clothing and shoe stores on map listings, it comes to $923K per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 43,031 households in the Twin Falls metro area and national spending patterns by income.

How does the Twin Falls, ID metro area compare with the U.S. for clothing and shoe stores?

The Twin Falls metro area has 17.9 clothing and shoe stores per 10,000 households, 10% above the U.S. rate of 16.2. Spending per store is $923K, 27% below the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, the Twin Falls metro area would have about 56, against 77 on map listings. There is one business with payroll in the industry for every 1,266 households, against one for every 1,273 across the U.S. The official count fell 8.3% from 2019 to 2023, against −12.2% for the U.S.

How fast is the Twin Falls, ID metro area growing?

Population estimates put the Twin Falls metro area at 123,901 people in 2025, up 8.1% since 2020, faster than the U.S. (+3.1%). It has 43,031 households. Median household income in the Twin Falls metro area is $68,810, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.0%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Twin Falls metro area scores 34 for clothing and shoe stores (lower middle), #298 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Twin Falls metro area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Twin Falls metro area

Screening a site or an acquisition in the Twin Falls metro area?

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.