Health care · Metro area · Idaho
Optometrists and eye clinics in the Twin Falls, ID metro area
Competitor counts, household spending and official business counts for optometrists and eye clinics in the Twin Falls, ID metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 28 out of 100: Lower middle
Ranked #350 of 386 scored metro areas
#4 of 6 scored metro areas based in Idaho
- Listings
- 24
- 2 chain locations (8%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $51.2M
- On medical and dental services · $1,189 a household
- Spending per listing
- $2.1M
- 32% below the U.S.
- Listings per 10k households
- 5.6
- 37% above the U.S.
- Population, 2025
- 123,901
- +8.1% since 2020
See the optometrists and eye clinics around any address in the Twin Falls metro area
The site report maps the optometrists and eye clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Twin Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Twin Falls metro area scores 28 (lower middle) on the Groundwork market score for optometrists and eye clinics, ranking #350 of 386 scored metro areas and #4 of 6 scored metro areas based in Idaho. That puts it in the bottom quarter of metro areas.
Household spending on medical and dental services in the Twin Falls metro area comes to about $51.2M a year: $1,189 per household, 8% below the U.S. average. That works out to $2.1M per practice, 32% below the U.S. figure of $3.1M. The spending figure covers all medical and dental services, not only optometrists and eye clinics.
The Twin Falls metro area has 24 optometrists and eye clinics on map listings as of September 2026. Chain locations make up 8% of them, against 20% across the U.S. Per 10,000 households, that is 5.6, 37% above the U.S. rate of 4.1.
In 2023, official counts showed 15 businesses with payroll in the Twin Falls metro area classed as offices of optometrists. That is one for every 2,869 households, against one for every 5,742 across the U.S. Population estimates show the Twin Falls metro area grew 8.1% from 2020 to 2025, faster than the U.S. (+3.1%).
How the Twin Falls metro area compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the optometrists and eye clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Twin Falls metro area | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.6 | 4.2 | 4.1 |
| Spending per listing | $2.1M | $3M | $3.1M |
| Households per official establishment | 2,869 | 3,918 | 5,742 |
| Official establishment growth, 2019–2023 | n/a | 0.0% | +0.2% |
| Population growth, 2020–2025 | +8.1% | +9.8% | +3.1% |
| Spending per household on medical and dental services | $1,189 | $1,264 | $1,288 |
| Median household income | $68,810 | $77,800 | $80,734 |
| Groundwork market score | 28 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15
- Employees, 2023
- 96
- Annual payroll, 2023
- $5.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 242 chain locations
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of optometrists in the Twin Falls metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Twin Falls metro area
- Population, 2025 estimate
- 123,901+8.1% since 2020
- Households
- 43,031
- Median age
- 36.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 2,519 sq. mi.
- People per square mile
- 47
- Median household income
- $68,810+30.0% vs. 2015–2019, before inflation
- Average household income
- $90,318
- Median home value
- $325,500
- Jobs located here
- 51,549
- Daytime population
- 117,832Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Twin Falls metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the optometrists and eye clinics on map listings by name and distance.
Or open the report at the center of the Twin Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardOptometrists and eye care across Idaho
Every Idaho market ranked →The highest-scoring metro areas in Idaho for optometrists and eye clinics, numbered among those based in Idaho (a market based in another state is listed without a number), with the Twin Falls metro area marked.
Top metro areas in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Coeur d’Alene, ID | 69 | 23 | 3.2 | $3.9M | +11.0% | #56 of 386 |
| 2Boise City, ID | 60 | 117 | 3.8 | $3.5M | +12.2% | #107 of 386 |
| Logan, UT-ID | 38 | 26 | 5.3 | $2.4M | +8.8% | #296 of 386 |
| 3Idaho Falls, ID | 31 | 36 | 6.5 | $2M | +9.8% | #331 of 386 |
| 4Twin Falls, ID | 28 | 24 | 5.6 | $2.1M | +8.1% | #350 of 386 |
| 5Pocatello, ID | 27 | 17 | 5.1 | $2.3M | +4.9% | #351 of 386 |
| 6Lewiston, ID-WA | 22 | 15 | 5.6 | $2.2M | +1.5% | #370 of 386 |
Other business types in the Twin Falls metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics27
- Dentists and orthodontists27
- Primary care and pediatrics30
- Urgent care and walk-in clinics
- Chiropractors41
- Physical therapy29
- Optometrists and eye care28
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many optometrists and eye clinics are in the Twin Falls, ID metro area?
Map listings as of September 2026 show 24 optometrists and eye clinics in the Twin Falls metro area. 2 of them (8%) are chain locations. The listings count optometrists and eye clinics. Official counts show 15 businesses with payroll classed as offices of optometrists in 2023.
How much do households in the Twin Falls, ID metro area spend on medical and dental services?
About $51.2M a year, or $1,189 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 24 optometrists and eye clinics on map listings, it comes to $2.1M per practice. That spending covers all medical and dental services, which optometrists and eye clinics share with other businesses in the trade. It is estimated from the incomes of the 43,031 households in the Twin Falls metro area and national spending patterns by income.
How does the Twin Falls, ID metro area compare with the U.S. for optometrists and eye clinics?
The Twin Falls metro area has 5.6 optometrists and eye clinics per 10,000 households, 37% above the U.S. rate of 4.1. Spending per practice is $2.1M, 32% below the U.S. figure of $3.1M. At the U.S. ratio of optometrists and eye clinics to household spending, the Twin Falls metro area would have about 16, against 24 on map listings. There is one business with payroll in the industry for every 2,869 households, against one for every 5,742 across the U.S.
How fast is the Twin Falls, ID metro area growing?
Population estimates put the Twin Falls metro area at 123,901 people in 2025, up 8.1% since 2020, faster than the U.S. (+3.1%). It has 43,031 households. Median household income in the Twin Falls metro area is $68,810, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Twin Falls metro area scores 28 for optometrists and eye clinics (lower middle), #350 of 386 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Twin Falls metro area. It maps the optometrists and eye clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for optometrists and eye clinics · All 56 business types in the Twin Falls metro area
Screening a site or an acquisition in the Twin Falls metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Twin Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.