Beauty and personal care · Metro area · Ohio
Barbershops in the Toledo, OH metro area
The barbershops in the Toledo, OH metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #153 of 387 scored metro areas
#6 of 12 scored metro areas based in Ohio
- Listings
- 122
- 18 chain locations (15%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $238M
- On personal care products and services · $935 a household
- Spending per listing
- $2M
- 3% above the U.S.
- Listings per 10k households
- 4.8
- 9% below the U.S.
- Population, 2025
- 599,376
- −1.0% since 2020
See the barbershops around any address in the Toledo metro area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Toledo metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $935 per household (7% below the U.S. average), households in the Toledo metro area spend about $238M a year on personal care products and services. That is about $2M of household spending for each shop on map listings, 3% above the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
The Toledo metro area has 122 barbershops on map listings as of September 2026. Chain locations make up 15% of them, against 12% across the U.S. That comes to 4.8 for every 10,000 households, 9% below the U.S. rate of 5.3.
In 2023, official counts showed 5 businesses with payroll in the Toledo metro area classed as barber shops. That is one for every 50,897 households, against one for every 16,589 across the U.S. Another 234 one-person businesses have no payroll, by official counts. Since fiscal 2022, 2 SBA-backed loans worth $77K have gone to businesses classed as barber shops in the Toledo metro area.
Between 2020 and 2025, the population of the Toledo metro area declined 1.0%, against +3.1% for the U.S. The Toledo metro area scores 55 (upper middle) on the Groundwork market score for barbershops, ranking #153 of 387 scored metro areas and #6 of 12 scored metro areas based in Ohio.
How the Toledo metro area compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Toledo metro area | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.8 | 4.7 | 5.3 |
| Spending per listing | $2M | $2.1M | $1.9M |
| Households per official establishment | 50,897 | 31,579 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +40.0% | +28.5% |
| Population growth, 2020–2025 | −1.0% | +0.9% | +3.1% |
| Spending per household on personal care products and services | $935 | $976 | $1,005 |
| Median household income | $65,486 | $71,389 | $80,734 |
| Groundwork market score | 55 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 31
- Annual payroll, 2023
- $881K
- One-person businesses, 2023
- 234Businesses with no payroll
- Map listings, September 2026
- 12218 chain locations
- Listings at the U.S. rate for this spending
- 126The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $77K
SBA-backed loans to businesses classed as barber shops in the Toledo metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Toledo metro area
- Population, 2025 estimate
- 599,376−1.0% since 2020
- Households
- 254,486
- Median age
- 39.6
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.7
- Land area
- 1,362 sq. mi.
- People per square mile
- 442
- Median household income
- $65,486
- Average household income
- $90,812
- Median home value
- $176,300
- Jobs located here
- 293,806
- Daytime population
- 629,657Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Toledo metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Toledo metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Ohio
Every Ohio market ranked →The highest-scoring metro areas in Ohio for barbershops, numbered among those based in Ohio, with the Toledo metro area marked.
Top metro areas in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cincinnati, OH-KY-IN | 69 | 400 | 4.4 | $2.3M | +2.7% | #59 of 387 |
| 2Columbus, OH | 69 | 411 | 4.8 | $2.2M | +4.7% | #61 of 387 |
| 3Dayton-Kettering-Beavercreek, OH | 64 | 161 | 4.7 | $2.1M | +1.5% | #88 of 387 |
| 4Canton-Massillon, OH | 58 | 73 | 4.4 | $2.1M | −0.2% | #127 of 387 |
| 5Akron, OH | 57 | 154 | 5.2 | $1.9M | 0.0% | #134 of 387 |
| 6Toledo, OH | 55 | 122 | 4.8 | $2M | −1.0% | #153 of 387 |
| 7Lima, OH | 54 | 12 | 2.9 | $3.1M | −1.2% | #158 of 387 |
| 8Mansfield, OH | 52 | 15 | 3.0 | $2.9M | −0.1% | #174 of 387 |
| 9Sandusky, OH | 52 | 19 | 3.7 | $2.6M | −2.6% | #176 of 387 |
| 10Springfield, OH | 47 | 21 | 3.8 | $2.4M | −0.4% | #217 of 387 |
Other business types in the Toledo metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas54
- Hair salons47
- Barbershops55
- Nail salons58
- Spas and skin care56
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Toledo, OH metro area?
Map listings as of September 2026 show 122 barbershops in the Toledo metro area. 18 of them (15%) are chain locations. The listings count barbershops. Official counts show 5 businesses with payroll classed as barber shops in 2023. Official counts list 234 one-person businesses without payroll.
How much do households in the Toledo, OH metro area spend on personal care products and services?
About $238M a year, or $935 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 122 barbershops on map listings, it comes to $2M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 254,486 households in the Toledo metro area and national spending patterns by income.
How does the Toledo, OH metro area compare with the U.S. for barbershops?
The Toledo metro area has 4.8 barbershops per 10,000 households, 9% below the U.S. rate of 5.3. Spending per shop is $2M, 3% above the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, the Toledo metro area would have about 126, against 122 on map listings. There is one business with payroll in the industry for every 50,897 households, against one for every 16,589 across the U.S.
How fast is the Toledo, OH metro area growing?
Population estimates put the Toledo metro area at 599,376 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 254,486 households. The median household income in the Toledo metro area is $65,486 a year, 19% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Toledo metro area scores 55 for barbershops (upper middle), #153 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Toledo metro area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Toledo metro area
Screening a site or an acquisition in the Toledo metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Toledo metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.