County profile · Ohio
Wood County, OH market data
Population, household spending and competition for 56 business types in Wood County, each scored against other counties.
- Population, 2025
- 134,176
- +1.5% since 2020
- Households
- 54,257
- Median household income
- $74,216
- +19.0% vs. 2015–2019, before inflation
- Median home value
- $227,600
- Jobs located here
- 73,615
- Highest market score
- 81
- Collision repair and body shops, #58 of 1,327 scored counties
A site report maps the competitors on map listings around any address in Wood County by name and distance, and the households and spending within reach. Or open the report at the center of Wood County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 134,176 people live in Wood County, in 54,257 households. Population estimates show Wood County grew 1.5% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Wood County is $74,216 a year, 8% below the U.S. median of $80,734. That rose 19.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Wood County spend the most on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and the least on child care and other personal services (73).
The highest Groundwork market scores in Wood County are for collision repair and body shops (81), chiropractors (77) and nail salons (75). Wood County ranks #58 of 1,327 scored counties for collision repair and body shops.
Wood County is part of the Toledo metro area. For its number of households, Wood County has the most map listings, relative to the U.S., for laundromats (50% above the U.S. rate) and the fewest for real estate businesses (52% below the U.S. rate).
All 56 business types in Wood County
Highest Groundwork market score first. Each score compares Wood County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Collision repair and body shops | 81 | #58 of 1,327 | 11 | 2.0 | $5.4M | 175 | 6 |
| Chiropractors | 77 | #98 of 1,490 | 19 | 3.5 | $4.1M | 170 | 12 |
| Nail salons | 75 | #87 of 1,328 | 21 | 3.9 | $2.6M | 155 | 4 |
| Grocery stores | 75 | #295 of 2,070 | 27 | 5.0 | $12.2M | 131 | 13 |
| Grocery and convenience stores | 74 | #323 of 2,402 | 87 | 16.0 | $3.8M | 112 | 20 |
| Barbershops | 70 | #225 of 1,356 | 17 | 3.1 | $3.2M | 169 | 3 |
| Veterinarians | 70 | #276 of 1,485 | 12 | 2.2 | $3.9M | 143 | 13 |
| Convenience stores | 70 | #441 of 2,261 | 45 | 8.3 | $7.3M | 93 | 7 |
| Child care and preschools | 69 | #282 of 1,611 | 19 | 3.5 | $1.2M | 121 | 21 |
| Auto repair shops | 69 | #370 of 2,378 | 98 | 18.1 | $605K | 136 | 51 |
| Mortgage brokers and lenders | 67 | #143 of 887 | 7 | 1.3 | Index only | 281 | 5 |
| Auto repair and car care | 67 | #455 of 2,401 | 165 | 30.4 | $359K | 134 | 78 |
| Primary care and pediatrics | 66 | #334 of 1,656 | 24 | 4.4 | $3.2M | 181 | 84 |
| Roofing and gutters | 65 | #249 of 1,177 | 15 | 2.8 | $9.9M | 117 | 7 |
| Physical therapy | 65 | #325 of 1,422 | 25 | 4.6 | $3.1M | 129 | 19 |
| Dentists and orthodontists | 65 | #413 of 1,886 | 52 | 9.6 | $1.5M | 152 | 38 |
| Pet businesses | 65 | #471 of 2,200 | 52 | 9.6 | $895K | 102 | 25 |
| Martial arts and dance studios | 64 | #281 of 1,334 | 20 | 3.7 | $2.5M | 124 | 13 |
| Home repair trades | 63 | #454 of 2,057 | 58 | 10.7 | $2.6M | 106 | 68 |
| Clothing and shoe stores | 63 | #572 of 2,087 | 55 | 10.1 | $2M | 155 | 32 |
| HVAC and plumbing | 62 | #424 of 1,707 | 29 | 5.3 | $5.1M | 108 | 39 |
| Tire shops | 62 | #468 of 1,530 | 20 | 3.7 | $3M | 118 | 10 |
| Pet stores | 61 | #303 of 974 | 11 | 2.0 | $4.2M | 93 | 3 |
| Electricians | 60 | #367 of 1,160 | 14 | 2.6 | $10.6M | 89 | 22 |
| Pet grooming and boarding | 60 | #490 of 1,461 | 22 | 4.1 | $2.1M | 83 | 9 |
| Gyms | 60 | #522 of 1,792 | 36 | 6.6 | $1.4M | 107 | 17 |
| Clothing, shoes and laundry | 59 | #743 of 2,210 | 81 | 14.9 | $1.3M | 152 | 43 |
| Car washes and detailing | 58 | #511 of 1,451 | 20 | 3.7 | $3M | 118 | 12 |
| Gyms, studios and classes | 58 | #679 of 2,088 | 67 | 12.3 | $747K | 113 | 30 |
| Gas stations | 58 | #833 of 2,358 | 62 | 11.4 | $2.4M | 101 | 50 |
| House cleaning | 57 | #282 of 847 | 10 | 1.8 | $6.8M | 106 | 19 |
| Real estate agents and brokers | 57 | #690 of 2,176 | 83 | 15.3 | Index only | 169 | 31 |
| Hair salons | 57 | #819 of 2,339 | 108 | 19.9 | $502K | 117 | 33 |
| Doctors, dentists and clinics | 57 | #865 of 2,394 | 327 | 60.3 | $237K | 155 | 168 |
| Sit-down restaurants | 56 | #898 of 2,405 | 263 | 48.5 | $811K | 122 | 105 |
| Property management | 55 | #358 of 910 | 8 | 1.5 | Index only | 173 | 25 |
| Salons, barbers and spas | 55 | #889 of 2,385 | 194 | 35.8 | $279K | 131 | 55 |
| Yoga, Pilates and fitness studios | 54 | #305 of 777 | 11 | 2.0 | $4.5M | 112 | 17 |
| Spas and skin care | 54 | #736 of 1,769 | 48 | 8.8 | $1.1M | 129 | 13 |
| Real estate | 53 | #917 of 2,229 | 100 | 18.4 | Index only | 177 | 68 |
| Coffee shops and cafes | 52 | #933 of 2,063 | 49 | 9.0 | $4.4M | 118 | 40 |
| Lawn, cleaning and pest control | 50 | #868 of 1,771 | 47 | 8.7 | $1.4M | 86 | 58 |
| Restaurants and cafes | 50 | #1,179 of 2,405 | 529 | 97.5 | $403K | 109 | 262 |
| Pest control | 49 | #359 of 699 | 6 | 1.1 | $11.3M | 110 | Under 3 |
| Landscaping and lawn care | 49 | #736 of 1,493 | 31 | 5.7 | $2.2M | 74 | 39 |
| Funeral homes | 48 | #758 of 1,472 | 16 | 2.9 | $437K | 64 | 6 |
| Bakeries and dessert shops | 48 | #993 of 1,889 | 50 | 9.2 | $4.3M | 103 | 40 |
| Optometrists and eye care | 46 | #775 of 1,302 | 27 | 5.0 | $2.9M | 92 | 15 |
| Pizza | 46 | #1,191 of 2,090 | 55 | 10.1 | $3.9M | 76 | 115 |
| Fast food and sandwich shops | 46 | #1,312 of 2,222 | 84 | 15.5 | $2.5M | 83 | 115 |
| Urgent care and walk-in clinics | 37 | #246 of 325 | 6 | 1.1 | $12.9M | 53 | Under 3 |
| Insurance agencies | 36 | #1,600 of 2,272 | 68 | 12.5 | $1.3M | 105 | 57 |
| Laundromats | 33 | #579 of 785 | 13 | 2.4 | $8.4M | 67 | 7 |
| Dry cleaners | Not scored | Not scored | 4 | 0.7 | $27.1M | 173 | 4 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.7 | $14.8M | 108 | 5 |
| Home inspectors | Not scored | Not scored | 2 | 0.4 | Index only | Too few | Under 3 |
Household spending in Wood County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $59.3M | $1,092 | 114 |
| Gasoline and other fuels | $148.9M | $2,744 | 106 |
| Food away from home | $213.4M | $3,932 | 97 |
| Groceries | $328.9M | $6,061 | 96 |
| Personal care products and services | $54.2M | $999 | 99 |
| Child care and other personal services | $23.1M | $425 | 73 |
| Memberships, classes and admissions | $50M | $922 | 94 |
| Medical and dental services | $77.5M | $1,429 | 111 |
| Pets | $46.5M | $858 | 94 |
| Clothing, shoes and related services | $108.6M | $2,001 | 97 |
| Vehicle insurance | $90M | $1,658 | 85 |
| Home repairs, maintenance and insurance | $148.8M | $2,743 | 91 |
| Lawn care, cleaning and other household services | $67.5M | $1,245 | 88 |
| Rent and homeowner costs | $766.9M | $14,135 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Wood County
- Population, 2025 estimate
- 134,176+1.5% since 2020
- Households
- 54,257
- Median age
- 38.6
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.9
- Land area
- 617 sq. mi.
- People per square mile
- 214
- Median household income
- $74,216+19.0% vs. 2015–2019, before inflation
- Average household income
- $102,807
- Median home value
- $227,600
- Jobs located here
- 73,615
- Daytime population
- 145,891Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wood County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Wood County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Wood County, OH growing?
Population estimates put Wood County at 134,176 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 54,257 households. Against the 2015–2019 survey, median household income rose 19.0%, before inflation.
How much do households in Wood County, OH spend?
Households in Wood County spend about $766.9M a year on rent and homeowner costs, $328.9M on groceries and $213.4M on food away from home. Relative to the U.S., household spending in Wood County runs highest on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and lowest on child care and other personal services (73).
Which business types have the highest market scores in Wood County, OH?
Of the business types scored in Wood County, collision repair and body shops (81), chiropractors (77) and nail salons (75) have the highest Groundwork market scores. For collision repair and body shops, that ranks #58 of 1,327 scored counties.
How does Wood County, OH compare with the U.S.?
Median household income in Wood County is $74,216, 8% below the U.S. median of $80,734. The population rose 1.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $227,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for laundromats (50% above the U.S. rate) and lowest for real estate businesses (52% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in Wood County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wood County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Wood County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wood County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.