Small-town market profile · Ohio
Tiffin, OH area market data
How the Tiffin area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 54,522
- −1.0% since 2020
- Households
- 22,279
- Median household income
- $66,025
- +25.8% vs. 2015–2019, before inflation
- Median home value
- $154,700
- Jobs located here
- 18,247
- Highest market score
- 75
- Collision repair and body shops, #33 of 387 scored small-town markets
A site report maps the competitors on map listings around any address in the Tiffin area by name and distance, and the households and spending within reach. Or open the report at the center of the Tiffin area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Tiffin area has an estimated 54,522 people and 22,279 households. Between 2020 and 2025, the population of the Tiffin area declined 1.0%, against +3.1% for the U.S. Median household income in the Tiffin area is $66,025, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.8%, before inflation.
Relative to the U.S., household spending in the Tiffin area runs highest on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and lowest on child care and other personal services (57).
Of the business types scored in the Tiffin area, collision repair and body shops (75); optometrists and eye clinics (72); and clothing, shoe and laundry businesses (72) have the highest Groundwork market scores. For collision repair and body shops, that ranks #33 of 387 scored small-town markets.
The Tiffin area is made up of one county, Seneca County. Against the U.S., map listings per household run highest for pizza places (46% above the U.S. rate) and lowest for clothing and shoe stores (61% below the U.S. rate).
All 56 business types in the Tiffin area
Highest Groundwork market score first. Each score compares the Tiffin area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Collision repair and body shops | 75 | #33 of 387 | 5 | 2.2 | $4.8M | 157 | 4 |
| Optometrists and eye care | 72 | #43 of 400 | 5 | 2.2 | $5.7M | 184 | Under 3 |
| Clothing, shoes and laundry | 72 | #82 of 536 | 20 | 9.0 | $2M | 226 | 6 |
| Clothing and shoe stores | 71 | #91 of 536 | 14 | 6.3 | $2.8M | 224 | 6 |
| Dentists and orthodontists | 69 | #81 of 526 | 13 | 5.8 | $2.2M | 225 | 13 |
| Pet businesses | 68 | #66 of 527 | 16 | 7.2 | $1M | 119 | 5 |
| Veterinarians | 66 | #86 of 398 | 5 | 2.2 | $3.3M | 123 | 5 |
| Doctors, dentists and clinics | 66 | #124 of 538 | 121 | 54.3 | $238K | 156 | 45 |
| Tire shops | 65 | #112 of 431 | 8 | 3.6 | $3M | 121 | 4 |
| Physical therapy | 63 | #107 of 400 | 9 | 4.0 | $3.2M | 133 | 6 |
| Restaurants and cafes | 62 | #148 of 538 | 183 | 82.1 | $425K | 115 | 85 |
| Real estate agents and brokers | 61 | #120 of 533 | 27 | 12.1 | Index only | 198 | 3 |
| Car washes and detailing | 61 | #133 of 441 | 10 | 4.5 | $2.4M | 96 | 3 |
| Coffee shops and cafes | 61 | #141 of 529 | 9 | 4.0 | $8.6M | 233 | 13 |
| Grocery stores | 60 | #154 of 506 | 9 | 4.0 | $14.1M | 152 | 10 |
| Auto repair and car care | 60 | #176 of 538 | 80 | 35.9 | $303K | 113 | 37 |
| Primary care and pediatrics | 59 | #156 of 458 | 17 | 7.6 | $1.7M | 95 | 14 |
| Fast food and sandwich shops | 59 | #190 of 537 | 28 | 12.6 | $2.8M | 91 | 33 |
| Pet grooming and boarding | 58 | #134 of 387 | 6 | 2.7 | $2.8M | 109 | Under 3 |
| Sit-down restaurants | 58 | #181 of 538 | 93 | 41.7 | $836K | 126 | 39 |
| Real estate | 56 | #180 of 536 | 40 | 18.0 | Index only | 168 | 3 |
| Spas and skin care | 56 | #183 of 504 | 14 | 6.3 | $1.4M | 164 | Under 3 |
| Gas stations | 56 | #207 of 536 | 29 | 13.0 | $2.2M | 90 | 25 |
| Gyms | 55 | #201 of 506 | 15 | 6.7 | $1.1M | 84 | 4 |
| Gyms, studios and classes | 55 | #214 of 535 | 27 | 12.1 | $606K | 92 | 4 |
| Grocery and convenience stores | 55 | #235 of 538 | 38 | 17.1 | $3.3M | 99 | 16 |
| Auto repair shops | 54 | #231 of 538 | 51 | 22.9 | $475K | 107 | 28 |
| Barbershops | 52 | #185 of 377 | 9 | 4.0 | $2.2M | 119 | Under 3 |
| Bakeries and dessert shops | 51 | #242 of 507 | 15 | 6.7 | $5.2M | 125 | 13 |
| Convenience stores | 50 | #282 of 529 | 22 | 9.9 | $5.8M | 73 | 6 |
| Salons, barbers and spas | 48 | #299 of 538 | 79 | 35.5 | $255K | 120 | 16 |
| Child care and preschools | 45 | #277 of 454 | 12 | 5.4 | $610K | 61 | 4 |
| Pizza | 45 | #311 of 520 | 26 | 11.7 | $3M | 59 | 33 |
| Martial arts and dance studios | 44 | #236 of 378 | 9 | 4.0 | $1.8M | 90 | Under 3 |
| Lawn, cleaning and pest control | 42 | #303 of 481 | 18 | 8.1 | $1.4M | 83 | 17 |
| Insurance agencies | 42 | #332 of 537 | 28 | 12.6 | $1.4M | 109 | 20 |
| Landscaping and lawn care | 40 | #268 of 399 | 11 | 4.9 | $2.3M | 78 | 17 |
| HVAC and plumbing | 40 | #339 of 476 | 17 | 7.6 | $3.3M | 69 | 14 |
| Electricians | 38 | #221 of 295 | 9 | 4.0 | $6.2M | 52 | 12 |
| Funeral homes | 37 | #261 of 365 | 8 | 3.6 | $398K | 59 | 7 |
| Hair salons | 35 | #433 of 538 | 51 | 22.9 | $394K | 92 | 15 |
| Roofing and gutters | 32 | #239 of 288 | 8 | 3.6 | $7M | 82 | 7 |
| Chiropractors | 32 | #363 of 426 | 17 | 7.6 | $1.7M | 71 | 12 |
| Home repair trades | 32 | #456 of 526 | 34 | 15.3 | $1.6M | 67 | 33 |
| Mortgage brokers and lenders | 14 | #177 of 177 | 11 | 4.9 | Index only | 68 | Under 3 |
| Laundromats | Not scored | Not scored | 4 | 1.8 | $9.9M | 80 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 1.8 | $5M | 301 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 1.8 | $6.3M | 61 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 1.3 | $8.4M | 131 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 1.3 | $9.6M | 39 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 1.3 | $5.5M | 134 | 4 |
| Property management | Not scored | Not scored | 2 | 0.9 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.4 | $24.2M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.4 | $16.7M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Tiffin area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $24.2M | $1,088 | 114 |
| Gasoline and other fuels | $62.6M | $2,809 | 108 |
| Food away from home | $77.8M | $3,492 | 86 |
| Groceries | $127.2M | $5,709 | 90 |
| Personal care products and services | $20.1M | $903 | 90 |
| Child care and other personal services | $7.3M | $329 | 57 |
| Memberships, classes and admissions | $16.4M | $735 | 75 |
| Medical and dental services | $28.7M | $1,290 | 100 |
| Pets | $16.7M | $750 | 82 |
| Clothing, shoes and related services | $39.8M | $1,785 | 87 |
| Vehicle insurance | $38.2M | $1,713 | 88 |
| Home repairs, maintenance and insurance | $55.7M | $2,498 | 83 |
| Lawn care, cleaning and other household services | $25.1M | $1,129 | 80 |
| Rent and homeowner costs | $291.5M | $13,085 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Tiffin area
- Population, 2025 estimate
- 54,522−1.0% since 2020
- Households
- 22,279
- Median age
- 41.1
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 551 sq. mi.
- People per square mile
- 99
- Median household income
- $66,025+25.8% vs. 2015–2019, before inflation
- Average household income
- $82,475
- Median home value
- $154,700
- Jobs located here
- 18,247
- Daytime population
- 47,872Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Tiffin area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Tiffin area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Tiffin area 1
- Seneca County, OH54,770 people
Other markets based in Ohio 12
- Cincinnati, OH-KY-IN metro area2,270,706 people
- Columbus, OH metro area2,175,788 people
- Cleveland, OH metro area2,171,526 people
- Dayton-Kettering-Beavercreek, OH metro area816,080 people
- Akron, OH metro area699,820 people
- Toledo, OH metro area602,322 people
- Youngstown-Warren, OH metro area427,420 people
- Canton-Massillon, OH metro area400,372 people
- Springfield, OH metro area135,158 people
- Mansfield, OH metro area125,099 people
- Sandusky, OH metro area114,575 people
- Lima, OH metro area101,348 people
Questions
How fast is the Tiffin, OH area growing?
Population estimates put the Tiffin area at 54,522 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 22,279 households. Median household income rose 25.8% from the 2015–2019 survey, before inflation.
How much do households in the Tiffin, OH area spend?
Households in the Tiffin area spend about $291.5M a year on rent and homeowner costs, $127.2M on groceries and $77.8M on food away from home. Set against the U.S., households in the Tiffin area spend the most on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and the least on child care and other personal services (57).
Which business types have the highest market scores in the Tiffin, OH area?
The highest Groundwork market scores in the Tiffin area are for collision repair and body shops (75); optometrists and eye clinics (72); and clothing, shoe and laundry businesses (72). The Tiffin area ranks #33 of 387 scored small-town markets for collision repair and body shops.
How does the Tiffin, OH area compare with the U.S.?
The median household income in the Tiffin area is $66,025 a year, 18% below the U.S. median of $80,734. The population fell 1.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $154,700, against $332,700 for the U.S. For its number of households, the Tiffin area has the most map listings, relative to the U.S., for pizza places (46% above the U.S. rate) and the fewest for clothing and shoe stores (61% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in the Tiffin area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Tiffin area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Tiffin area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Tiffin area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.