County profile · Ohio
Morrow County, OH market data
Population, household spending and competition for 56 business types in Morrow County, each scored against other counties.
- Population, 2025
- 36,305
- +3.7% since 2020
- Households
- 13,463
- Median household income
- $75,283
- +26.6% vs. 2015–2019, before inflation
- Median home value
- $222,300
- Jobs located here
- 6,230
- Highest market score
- 89
- Dentists and orthodontists, #11 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Morrow County by name and distance, and the households and spending within reach. Or open the report at the center of Morrow County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 36,305 people live in Morrow County, in 13,463 households. Between 2020 and 2025, the population of Morrow County grew 3.7%, faster than the U.S. (+3.1%). The median household income in Morrow County is $75,283 a year, 7% below the U.S. median of $80,734. That rose 26.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Morrow County spend the most on vehicle maintenance and repairs (an index of 138, where 100 is the U.S. average) and the least on child care and other personal services (68).
The highest Groundwork market scores in Morrow County are for dentists and orthodontists (89), sit-down restaurants (88) and coffee shops and cafes (87). Morrow County ranks #11 of 1,886 scored counties for dentists and orthodontists.
Morrow County is part of the Columbus metro area. For its number of households, Morrow County has the most map listings, relative to the U.S., for convenience stores (86% above the U.S. rate) and the fewest for salons, barbers and spas (73% below the U.S. rate).
All 56 business types in Morrow County
Highest Groundwork market score first. Each score compares Morrow County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 89 | #11 of 1,886 | 7 | 5.2 | $2.7M | 273 | 4 |
| Sit-down restaurants | 88 | #34 of 2,405 | 28 | 20.8 | $1.9M | 279 | 6 |
| Coffee shops and cafes | 87 | #36 of 2,063 | 5 | 3.7 | $10.4M | 280 | 3 |
| Restaurants and cafes | 87 | #40 of 2,405 | 64 | 47.5 | $812K | 219 | 25 |
| Salons, barbers and spas | 86 | #24 of 2,385 | 17 | 12.6 | $781K | 367 | Under 3 |
| Hair salons | 86 | #27 of 2,339 | 11 | 8.2 | $1.2M | 281 | Under 3 |
| Doctors, dentists and clinics | 85 | #39 of 2,394 | 55 | 40.9 | $342K | 224 | 7 |
| Primary care and pediatrics | 84 | #52 of 1,656 | 7 | 5.2 | $2.7M | 151 | 3 |
| Auto repair shops | 84 | #60 of 2,378 | 26 | 19.3 | $682K | 153 | 11 |
| Auto repair and car care | 84 | #69 of 2,401 | 53 | 39.4 | $335K | 125 | 12 |
| Gyms, studios and classes | 82 | #46 of 2,088 | 10 | 7.4 | $1.2M | 174 | Under 3 |
| Chiropractors | 81 | #52 of 1,490 | 5 | 3.7 | $3.8M | 157 | Under 3 |
| Tire shops | 79 | #118 of 1,530 | 6 | 4.5 | $3M | 118 | Under 3 |
| Fast food and sandwich shops | 78 | #172 of 2,222 | 14 | 10.4 | $3.7M | 122 | 16 |
| Gyms | 77 | #103 of 1,792 | 7 | 5.2 | $1.6M | 127 | Under 3 |
| Bakeries and dessert shops | 76 | #150 of 1,889 | 10 | 7.4 | $5.2M | 125 | 3 |
| Home repair trades | 74 | #115 of 2,057 | 8 | 5.9 | $4.5M | 186 | 19 |
| Insurance agencies | 73 | #380 of 2,272 | 11 | 8.2 | $2.5M | 197 | 9 |
| HVAC and plumbing | 69 | #230 of 1,707 | 6 | 4.5 | $6M | 127 | 10 |
| Pizza | 68 | #378 of 2,090 | 12 | 8.9 | $4.3M | 85 | 16 |
| Grocery stores | 68 | #460 of 2,070 | 8 | 5.9 | $10.2M | 110 | Under 3 |
| Gas stations | 68 | #468 of 2,358 | 20 | 14.9 | $2.2M | 94 | 16 |
| Grocery and convenience stores | 66 | #577 of 2,402 | 33 | 24.5 | $2.5M | 73 | 4 |
| Lawn, cleaning and pest control | 49 | #902 of 1,771 | 11 | 8.2 | $1.5M | 89 | 19 |
| Convenience stores | 49 | #1,176 of 2,261 | 20 | 14.9 | $4.1M | 52 | Under 3 |
| Landscaping and lawn care | 47 | #789 of 1,493 | 7 | 5.2 | $2.3M | 80 | 14 |
| Real estate | 46 | #1,300 of 2,229 | 36 | 26.7 | Index only | 121 | Under 3 |
| Pet businesses | 45 | #1,346 of 2,200 | 23 | 17.1 | $491K | 56 | 7 |
| Real estate agents and brokers | 43 | #1,430 of 2,176 | 32 | 23.8 | Index only | 108 | Under 3 |
| Pet grooming and boarding | 41 | #952 of 1,461 | 9 | 6.7 | $1.3M | 49 | 3 |
| Veterinarians | Not scored | Not scored | 4 | 3.0 | $2.8M | 104 | 4 |
| Barbershops | Not scored | Not scored | 3 | 2.2 | $4.4M | 235 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 2.2 | $5.9M | 235 | Under 3 |
| Clothing, shoes and laundry | Not scored | Not scored | 3 | 2.2 | $8.7M | 990 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 2.2 | $678K | 100 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 2.2 | $6.3M | 200 | Under 3 |
| Property management | Not scored | Not scored | 3 | 2.2 | Index only | 113 | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 1.5 | $2.6M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 1.5 | $8.9M | Too few | 3 |
| House cleaning | Not scored | Not scored | 2 | 1.5 | $8.2M | Too few | 5 |
| Laundromats | Not scored | Not scored | 2 | 1.5 | $13.1M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 1.5 | $5.8M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.5 | $8.2M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.5 | $5.6M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 1.5 | $9.4M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.5 | $18.1M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 2 | 1.5 | $6.6M | Too few | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 1 | 0.7 | $26.1M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 0.7 | $13.3M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.7 | $11.5M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 9 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Morrow County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $17.7M | $1,318 | 138 |
| Gasoline and other fuels | $45M | $3,341 | 129 |
| Food away from home | $51.9M | $3,858 | 95 |
| Groceries | $81.5M | $6,056 | 96 |
| Personal care products and services | $13.3M | $987 | 98 |
| Child care and other personal services | $5.3M | $393 | 68 |
| Memberships, classes and admissions | $11.5M | $857 | 87 |
| Medical and dental services | $18.8M | $1,397 | 108 |
| Pets | $11.3M | $839 | 92 |
| Clothing, shoes and related services | $26.1M | $1,942 | 95 |
| Vehicle insurance | $27.2M | $2,023 | 103 |
| Home repairs, maintenance and insurance | $36.2M | $2,692 | 89 |
| Lawn care, cleaning and other household services | $16.4M | $1,220 | 86 |
| Rent and homeowner costs | $188M | $13,966 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Morrow County
- Population, 2025 estimate
- 36,305+3.7% since 2020
- Households
- 13,463
- Median age
- 43.3
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.3
- Land area
- 406 sq. mi.
- People per square mile
- 87
- Median household income
- $75,283+26.6% vs. 2015–2019, before inflation
- Average household income
- $94,154
- Median home value
- $222,300
- Jobs located here
- 6,230
- Daytime population
- 27,246Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morrow County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Morrow County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Morrow County, OH growing?
Population estimates put Morrow County at 36,305 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 13,463 households. Against the 2015–2019 survey, median household income rose 26.6%, before inflation.
How much do households in Morrow County, OH spend?
Households in Morrow County spend about $188M a year on rent and homeowner costs, $81.5M on groceries and $51.9M on food away from home. Relative to the U.S., household spending in Morrow County runs highest on vehicle maintenance and repairs (an index of 138, where 100 is the U.S. average) and lowest on child care and other personal services (68).
Which business types have the highest market scores in Morrow County, OH?
Of the business types scored in Morrow County, dentists and orthodontists (89), sit-down restaurants (88) and coffee shops and cafes (87) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #11 of 1,886 scored counties.
How does Morrow County, OH compare with the U.S.?
Median household income in Morrow County is $75,283, 7% below the U.S. median of $80,734. The population rose 3.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $222,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (86% above the U.S. rate) and lowest for salons, barbers and spas (73% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 30 of the 56 business types have a score in Morrow County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morrow County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Morrow County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morrow County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.