County profile · Ohio
Muskingum County, OH market data
Population, household spending and competition for 56 business types in Muskingum County, each scored against other counties.
- Population, 2025
- 87,014
- +0.7% since 2020
- Households
- 34,357
- Median household income
- $60,780
- +28.6% vs. 2015–2019, before inflation
- Median home value
- $182,200
- Jobs located here
- 34,629
- Highest market score
- 76
- Physical therapy, #117 of 1,422 scored counties
A site report maps the competitors on map listings around any address in Muskingum County by name and distance, and the households and spending within reach. Or open the report at the center of Muskingum County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 87,014 people live in Muskingum County, in 34,357 households. Between 2020 and 2025, the population of Muskingum County grew 0.7%, slower than the U.S. (+3.1%). The median household income in Muskingum County is $60,780 a year, 25% below the U.S. median of $80,734. That rose 28.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Muskingum County spend the most on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and the least on child care and other personal services (57).
The highest Groundwork market scores in Muskingum County are for physical therapy clinics (76), bakeries and dessert shops (59) and collision repair and body shops (58). Muskingum County ranks #117 of 1,422 scored counties for physical therapy clinics.
Muskingum County is part of the Zanesville area. For its number of households, Muskingum County has the most map listings, relative to the U.S., for car washes and detailers (84% above the U.S. rate) and the fewest for bakeries and dessert shops (44% below the U.S. rate).
All 56 business types in Muskingum County
Highest Groundwork market score first. Each score compares Muskingum County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Physical therapy | 76 | #117 of 1,422 | 11 | 3.2 | $4M | 166 | 4 |
| Bakeries and dessert shops | 59 | #566 of 1,889 | 19 | 5.5 | $6.2M | 150 | 16 |
| Collision repair and body shops | 58 | #488 of 1,327 | 11 | 3.2 | $3.3M | 107 | 8 |
| Chiropractors | 58 | #511 of 1,490 | 16 | 4.7 | $2.7M | 114 | 9 |
| Nail salons | 56 | #517 of 1,328 | 17 | 4.9 | $1.8M | 107 | 3 |
| Primary care and pediatrics | 56 | #653 of 1,656 | 25 | 7.3 | $1.8M | 98 | 30 |
| Gyms | 56 | #690 of 1,792 | 20 | 5.8 | $1.2M | 95 | 7 |
| Grocery stores | 55 | #830 of 2,070 | 17 | 4.9 | $11.4M | 122 | 14 |
| House cleaning | 53 | #349 of 847 | 6 | 1.7 | $6.4M | 100 | 4 |
| Sit-down restaurants | 53 | #1,036 of 2,405 | 151 | 44.0 | $782K | 118 | 50 |
| Convenience stores | 52 | #1,067 of 2,261 | 38 | 11.1 | $5.1M | 65 | 4 |
| Electricians | 51 | #554 of 1,160 | 7 | 2.0 | $12M | 100 | 17 |
| Grocery and convenience stores | 51 | #1,166 of 2,402 | 69 | 20.1 | $2.8M | 83 | 18 |
| Spas and skin care | 50 | #871 of 1,769 | 24 | 7.0 | $1.3M | 145 | 8 |
| Clothing and shoe stores | 50 | #1,045 of 2,087 | 40 | 11.6 | $1.5M | 120 | 18 |
| HVAC and plumbing | 49 | #899 of 1,707 | 20 | 5.8 | $4.2M | 88 | 19 |
| Coffee shops and cafes | 49 | #1,040 of 2,063 | 29 | 8.4 | $4.1M | 110 | 16 |
| Gyms, studios and classes | 49 | #1,100 of 2,088 | 38 | 11.1 | $653K | 99 | 14 |
| Clothing, shoes and laundry | 49 | #1,165 of 2,210 | 60 | 17.5 | $1M | 115 | 18 |
| Tire shops | 48 | #821 of 1,530 | 15 | 4.4 | $2.4M | 96 | 8 |
| Mortgage brokers and lenders | 47 | #491 of 887 | 10 | 2.9 | Index only | 113 | 3 |
| Veterinarians | 47 | #828 of 1,485 | 13 | 3.8 | $2M | 72 | 7 |
| Home repair trades | 47 | #1,179 of 2,057 | 36 | 10.5 | $2.3M | 96 | 45 |
| Real estate agents and brokers | 46 | #1,278 of 2,176 | 65 | 18.9 | Index only | 125 | 9 |
| Doctors, dentists and clinics | 44 | #1,483 of 2,394 | 259 | 75.4 | $169K | 111 | 89 |
| Real estate | 43 | #1,462 of 2,229 | 82 | 23.9 | Index only | 125 | 20 |
| Restaurants and cafes | 43 | #1,481 of 2,405 | 287 | 83.5 | $411K | 111 | 160 |
| Martial arts and dance studios | 42 | #892 of 1,334 | 15 | 4.4 | $1.7M | 82 | 7 |
| Dentists and orthodontists | 42 | #1,219 of 1,886 | 40 | 11.6 | $1.1M | 111 | 32 |
| Roofing and gutters | 41 | #785 of 1,177 | 9 | 2.6 | $9.3M | 110 | 9 |
| Auto repair shops | 41 | #1,608 of 2,378 | 94 | 27.4 | $385K | 86 | 41 |
| Auto repair and car care | 40 | #1,665 of 2,401 | 151 | 44.0 | $239K | 89 | 61 |
| Funeral homes | 38 | #1,033 of 1,472 | 13 | 3.8 | $383K | 56 | 9 |
| Pet businesses | 38 | #1,614 of 2,200 | 47 | 13.7 | $540K | 62 | 15 |
| Hair salons | 37 | #1,790 of 2,339 | 81 | 23.6 | $376K | 87 | 20 |
| Salons, barbers and spas | 37 | #1,859 of 2,385 | 147 | 42.8 | $207K | 97 | 31 |
| Gas stations | 36 | #1,745 of 2,358 | 56 | 16.3 | $1.7M | 70 | 47 |
| Child care and preschools | 35 | #1,217 of 1,611 | 18 | 5.2 | $627K | 63 | 17 |
| Insurance agencies | 35 | #1,642 of 2,272 | 46 | 13.4 | $1.2M | 98 | 33 |
| Barbershops | 32 | #1,073 of 1,356 | 22 | 6.4 | $1.4M | 73 | Under 3 |
| Car washes and detailing | 32 | #1,181 of 1,451 | 24 | 7.0 | $1.5M | 60 | 7 |
| Optometrists and eye care | 31 | #1,070 of 1,302 | 19 | 5.5 | $2.3M | 74 | 10 |
| Pet grooming and boarding | 30 | #1,189 of 1,461 | 18 | 5.2 | $1.4M | 55 | 8 |
| Lawn, cleaning and pest control | 28 | #1,632 of 1,771 | 37 | 10.8 | $1M | 62 | 40 |
| Fast food and sandwich shops | 27 | #1,921 of 2,222 | 52 | 15.1 | $2.3M | 74 | 92 |
| Landscaping and lawn care | 26 | #1,359 of 1,493 | 24 | 7.0 | $1.6M | 54 | 31 |
| Pet stores | 24 | #863 of 974 | 9 | 2.6 | $2.8M | 62 | Under 3 |
| Pest control | 23 | #649 of 699 | 7 | 2.0 | $5.5M | 54 | 5 |
| Pizza | 23 | #1,948 of 2,090 | 42 | 12.2 | $2.8M | 55 | 92 |
| Laundromats | 22 | #691 of 785 | 9 | 2.6 | $6.8M | 54 | Under 3 |
| Property management | Not scored | Not scored | 4 | 1.2 | Index only | 199 | Under 3 |
| Home inspectors | Not scored | Not scored | 3 | 0.9 | Index only | 56 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.9 | $12M | 88 | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 0.9 | $8.3M | 204 | 7 |
| Dry cleaners | Not scored | Not scored | 2 | 0.6 | $30.5M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.6 | $21.9M | Too few | 4 |
Household spending in Muskingum County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $36.1M | $1,052 | 110 |
| Gasoline and other fuels | $93.2M | $2,712 | 104 |
| Food away from home | $118M | $3,436 | 84 |
| Groceries | $193.4M | $5,629 | 89 |
| Personal care products and services | $30.5M | $886 | 88 |
| Child care and other personal services | $11.3M | $329 | 57 |
| Memberships, classes and admissions | $24.8M | $723 | 74 |
| Medical and dental services | $43.8M | $1,275 | 99 |
| Pets | $25.4M | $739 | 81 |
| Clothing, shoes and related services | $60.9M | $1,773 | 86 |
| Vehicle insurance | $56.8M | $1,653 | 84 |
| Home repairs, maintenance and insurance | $83.7M | $2,436 | 81 |
| Lawn care, cleaning and other household services | $38.3M | $1,115 | 79 |
| Rent and homeowner costs | $442.3M | $12,872 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Muskingum County
- Population, 2025 estimate
- 87,014+0.7% since 2020
- Households
- 34,357
- Median age
- 40.2
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 665 sq. mi.
- People per square mile
- 130
- Median household income
- $60,780+28.6% vs. 2015–2019, before inflation
- Average household income
- $80,210
- Median home value
- $182,200
- Jobs located here
- 34,629
- Daytime population
- 84,765Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Muskingum County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Muskingum County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Muskingum County, OH growing?
Population estimates put Muskingum County at 87,014 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 34,357 households. Against the 2015–2019 survey, median household income rose 28.6%, before inflation.
How much do households in Muskingum County, OH spend?
Households in Muskingum County spend about $442.3M a year on rent and homeowner costs, $193.4M on groceries and $118M on food away from home. Relative to the U.S., household spending in Muskingum County runs highest on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and lowest on child care and other personal services (57).
Which business types have the highest market scores in Muskingum County, OH?
Of the business types scored in Muskingum County, physical therapy clinics (76), bakeries and dessert shops (59) and collision repair and body shops (58) have the highest Groundwork market scores. For physical therapy clinics, that ranks #117 of 1,422 scored counties.
How does Muskingum County, OH compare with the U.S.?
Median household income in Muskingum County is $60,780, 25% below the U.S. median of $80,734. The population rose 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $182,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for car washes and detailers (84% above the U.S. rate) and lowest for bakeries and dessert shops (44% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in Muskingum County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Muskingum County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Muskingum County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Muskingum County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.