County profile · Ohio
Fairfield County, OH market data
Population, household spending and competition for 56 business types in Fairfield County, each scored against other counties.
- Population, 2025
- 169,752
- +6.5% since 2020
- Households
- 60,357
- Median household income
- $90,966
- +34.6% vs. 2015–2019, before inflation
- Median home value
- $298,800
- Jobs located here
- 45,097
- Highest market score
- 92
- Convenience stores, #21 of 2,261 scored counties
A site report maps the competitors on map listings around any address in Fairfield County by name and distance, and the households and spending within reach. Or open the report at the center of Fairfield County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 169,752 people live in Fairfield County, in 60,357 households. Population estimates show Fairfield County grew 6.5% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Fairfield County is $90,966 a year, 13% above the U.S. median of $80,734. That rose 34.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Fairfield County spend the most on vehicle maintenance and repairs (an index of 127, where 100 is the U.S. average) and the least on child care and other personal services (83).
The highest Groundwork market scores in Fairfield County are for convenience stores (92), grocery and convenience stores (91) and grocery stores (91). Fairfield County ranks #21 of 2,261 scored counties for convenience stores.
Fairfield County is part of the Columbus metro area. For its number of households, Fairfield County has the most map listings, relative to the U.S., for pest control companies (57% above the U.S. rate) and the fewest for mortgage brokers and lenders (49% below the U.S. rate).
All 56 business types in Fairfield County
Highest Groundwork market score first. Each score compares Fairfield County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Convenience stores | 92 | #21 of 2,261 | 30 | 5.0 | $12.8M | 163 | 4 |
| Grocery and convenience stores | 91 | #39 of 2,402 | 80 | 13.3 | $4.8M | 142 | 16 |
| Grocery stores | 91 | #47 of 2,070 | 25 | 4.1 | $15.4M | 166 | 12 |
| Car washes and detailing | 88 | #17 of 1,451 | 20 | 3.3 | $3.7M | 145 | 7 |
| Collision repair and body shops | 87 | #24 of 1,327 | 13 | 2.2 | $5.6M | 183 | 13 |
| Auto repair and car care | 86 | #45 of 2,401 | 166 | 27.5 | $441K | 164 | 73 |
| Auto repair shops | 85 | #50 of 2,378 | 100 | 16.6 | $733K | 165 | 52 |
| Sit-down restaurants | 85 | #60 of 2,405 | 218 | 36.1 | $1.2M | 179 | 84 |
| Martial arts and dance studios | 84 | #20 of 1,334 | 25 | 4.1 | $2.5M | 125 | 7 |
| Physical therapy | 82 | #37 of 1,422 | 21 | 3.5 | $4.4M | 183 | 20 |
| Nail salons | 81 | #44 of 1,328 | 30 | 5.0 | $2.2M | 130 | 4 |
| Barbershops | 81 | #63 of 1,356 | 21 | 3.5 | $3.1M | 165 | 3 |
| Hair salons | 81 | #71 of 2,339 | 111 | 18.4 | $587K | 136 | 22 |
| Restaurants and cafes | 81 | #120 of 2,405 | 447 | 74.1 | $578K | 156 | 227 |
| Gas stations | 81 | #136 of 2,358 | 59 | 9.8 | $3.1M | 129 | 44 |
| Laundromats | 80 | #64 of 785 | 5 | 0.8 | $25.9M | 207 | 4 |
| Tire shops | 80 | #99 of 1,530 | 20 | 3.3 | $3.7M | 146 | 10 |
| Coffee shops and cafes | 80 | #107 of 2,063 | 42 | 7.0 | $6.2M | 166 | 28 |
| Clothing and shoe stores | 80 | #158 of 2,087 | 56 | 9.3 | $2.3M | 182 | 24 |
| Oil change and quick lube | 79 | #15 of 479 | 5 | 0.8 | $14.7M | 107 | 3 |
| Yoga, Pilates and fitness studios | 79 | #23 of 777 | 9 | 1.5 | $7M | 173 | 16 |
| Bakeries and dessert shops | 78 | #116 of 1,889 | 44 | 7.3 | $5.9M | 142 | 28 |
| Gyms, studios and classes | 77 | #114 of 2,088 | 75 | 12.4 | $844K | 127 | 23 |
| Clothing, shoes and laundry | 77 | #194 of 2,210 | 84 | 13.9 | $1.5M | 175 | 32 |
| Dry cleaners | 76 | #34 of 507 | 6 | 1.0 | $21.6M | 138 | 4 |
| Mortgage brokers and lenders | 76 | #62 of 887 | 13 | 2.2 | Index only | 179 | 5 |
| Gyms | 76 | #124 of 1,792 | 41 | 6.8 | $1.5M | 119 | 16 |
| Funeral homes | 75 | #131 of 1,472 | 7 | 1.2 | $1.3M | 188 | 8 |
| Primary care and pediatrics | 74 | #169 of 1,656 | 27 | 4.5 | $3.4M | 192 | 98 |
| Roofing and gutters | 73 | #126 of 1,177 | 21 | 3.5 | $8.5M | 100 | 8 |
| Chiropractors | 73 | #175 of 1,490 | 32 | 5.3 | $2.9M | 121 | 18 |
| Salons, barbers and spas | 72 | #239 of 2,385 | 213 | 35.3 | $306K | 144 | 46 |
| Property management | 71 | #126 of 910 | 8 | 1.3 | Index only | 204 | 24 |
| Pet stores | 71 | #157 of 974 | 11 | 1.8 | $5.1M | 114 | 5 |
| Spas and skin care | 70 | #224 of 1,769 | 46 | 7.6 | $1.4M | 162 | 15 |
| Fast food and sandwich shops | 70 | #369 of 2,222 | 76 | 12.6 | $3.4M | 111 | 115 |
| Dentists and orthodontists | 67 | #359 of 1,886 | 66 | 10.9 | $1.4M | 142 | 52 |
| Optometrists and eye care | 66 | #278 of 1,302 | 25 | 4.1 | $3.7M | 118 | 16 |
| Pet grooming and boarding | 65 | #364 of 1,461 | 32 | 5.3 | $1.8M | 69 | 10 |
| Veterinarians | 65 | #385 of 1,485 | 22 | 3.6 | $2.6M | 94 | 20 |
| Child care and preschools | 64 | #435 of 1,611 | 32 | 5.3 | $906K | 90 | 31 |
| Electricians | 63 | #296 of 1,160 | 17 | 2.8 | $10.4M | 87 | 39 |
| Doctors, dentists and clinics | 63 | #629 of 2,394 | 394 | 65.3 | $234K | 154 | 204 |
| Pizza | 62 | #597 of 2,090 | 63 | 10.4 | $4.1M | 81 | 115 |
| House cleaning | 61 | #223 of 847 | 12 | 2.0 | $6.7M | 105 | 31 |
| Pet businesses | 61 | #632 of 2,200 | 81 | 13.4 | $698K | 79 | 35 |
| Landscaping and lawn care | 55 | #583 of 1,493 | 34 | 5.6 | $2.4M | 81 | 64 |
| Home repair trades | 55 | #809 of 2,057 | 92 | 15.2 | $1.9M | 79 | 98 |
| HVAC and plumbing | 53 | #768 of 1,707 | 54 | 8.9 | $3.3M | 69 | 51 |
| Pest control | 52 | #332 of 699 | 13 | 2.2 | $6.2M | 61 | 5 |
| Lawn, cleaning and pest control | 50 | #871 of 1,771 | 59 | 9.8 | $1.4M | 81 | 100 |
| Insurance agencies | 49 | #1,161 of 2,272 | 96 | 15.9 | $1.1M | 91 | 48 |
| Real estate | 43 | #1,479 of 2,229 | 222 | 36.8 | Index only | 94 | 111 |
| Real estate agents and brokers | 42 | #1,489 of 2,176 | 197 | 32.6 | Index only | 84 | 65 |
| Home inspectors | Not scored | Not scored | 4 | 0.7 | Index only | 86 | 6 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.3 | $46.2M | Too few | Under 3 |
Household spending in Fairfield County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $73.3M | $1,214 | 127 |
| Gasoline and other fuels | $182.1M | $3,016 | 116 |
| Food away from home | $258.4M | $4,281 | 105 |
| Groceries | $385.3M | $6,383 | 101 |
| Personal care products and services | $65.2M | $1,080 | 107 |
| Child care and other personal services | $29M | $480 | 83 |
| Memberships, classes and admissions | $63.3M | $1,049 | 107 |
| Medical and dental services | $92.4M | $1,531 | 119 |
| Pets | $56.5M | $936 | 103 |
| Clothing, shoes and related services | $129.6M | $2,147 | 104 |
| Vehicle insurance | $109.9M | $1,820 | 93 |
| Home repairs, maintenance and insurance | $177.6M | $2,942 | 97 |
| Lawn care, cleaning and other household services | $80.4M | $1,333 | 94 |
| Rent and homeowner costs | $905.5M | $15,003 | 90 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Fairfield County
- Population, 2025 estimate
- 169,752+6.5% since 2020
- Households
- 60,357
- Median age
- 40.7
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 504 sq. mi.
- People per square mile
- 324
- Median household income
- $90,966+34.6% vs. 2015–2019, before inflation
- Average household income
- $110,298
- Median home value
- $298,800
- Jobs located here
- 45,097
- Daytime population
- 132,629Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Fairfield County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Fairfield County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Ross County, OH76,492 people
- Muskingum County, OH86,411 people
Questions
How fast is Fairfield County, OH growing?
Population estimates put Fairfield County at 169,752 people in 2025, up 6.5% since 2020, faster than the U.S. (+3.1%). It has 60,357 households. Against the 2015–2019 survey, median household income rose 34.6%, before inflation.
How much do households in Fairfield County, OH spend?
Households in Fairfield County spend about $905.5M a year on rent and homeowner costs, $385.3M on groceries and $258.4M on food away from home. Relative to the U.S., household spending in Fairfield County runs highest on vehicle maintenance and repairs (an index of 127, where 100 is the U.S. average) and lowest on child care and other personal services (83).
Which business types have the highest market scores in Fairfield County, OH?
Of the business types scored in Fairfield County, convenience stores (92), grocery and convenience stores (91) and grocery stores (91) have the highest Groundwork market scores. For convenience stores, that ranks #21 of 2,261 scored counties.
How does Fairfield County, OH compare with the U.S.?
Median household income in Fairfield County is $90,966, 13% above the U.S. median of $80,734. The population rose 6.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $298,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pest control companies (57% above the U.S. rate) and lowest for mortgage brokers and lenders (49% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in Fairfield County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Fairfield County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Fairfield County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Fairfield County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.