Small-town market profile · Ohio
Cambridge, OH area market data
How the Cambridge area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 38,379
- −0.1% since 2020
- Households
- 16,318
- Median household income
- $58,478
- +27.4% vs. 2015–2019, before inflation
- Median home value
- $157,700
- Jobs located here
- 14,461
- Highest market score
- 71
- Dentists and orthodontists, #66 of 526 scored small-town markets
A site report maps the competitors on map listings around any address in the Cambridge area by name and distance, and the households and spending within reach. Or open the report at the center of the Cambridge area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Cambridge area has an estimated 38,379 people and 16,318 households. Population estimates put the population change in the Cambridge area from 2020 to 2025 at −0.1%, against +3.1% for the U.S. Median household income in the Cambridge area is $58,478, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.4%, before inflation.
Relative to the U.S., household spending in the Cambridge area runs highest on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and lowest on child care and other personal services (52).
Of the business types scored in the Cambridge area, dentists and orthodontists (71), home repair companies (68) and HVAC and plumbing companies (67) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #66 of 526 scored small-town markets.
The Cambridge area is made up of one county, Guernsey County. Against the U.S., map listings per household run highest for gas stations (91% above the U.S. rate) and lowest for home repair companies (51% below the U.S. rate).
All 56 business types in the Cambridge area
Highest Groundwork market score first. Each score compares the Cambridge area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 71 | #66 of 526 | 9 | 5.5 | $2.3M | 230 | 9 |
| Home repair trades | 68 | #64 of 526 | 10 | 6.1 | $3.9M | 160 | 6 |
| HVAC and plumbing | 67 | #70 of 476 | 5 | 3.1 | $7.8M | 163 | 6 |
| Primary care and pediatrics | 65 | #115 of 458 | 8 | 4.9 | $2.5M | 143 | 16 |
| Doctors, dentists and clinics | 62 | #150 of 538 | 99 | 60.7 | $205K | 135 | 33 |
| Clothing, shoes and laundry | 61 | #167 of 536 | 23 | 14.1 | $1.2M | 137 | 5 |
| Insurance agencies | 61 | #173 of 537 | 14 | 8.6 | $2M | 157 | 11 |
| Optometrists and eye care | 60 | #124 of 400 | 6 | 3.7 | $3.4M | 108 | Under 3 |
| Nail salons | 60 | #126 of 387 | 5 | 3.1 | $2.8M | 167 | Under 3 |
| Clothing and shoe stores | 59 | #192 of 536 | 18 | 11.0 | $1.5M | 122 | 5 |
| Car washes and detailing | 58 | #151 of 441 | 7 | 4.3 | $2.5M | 98 | Under 3 |
| Sit-down restaurants | 58 | #182 of 538 | 65 | 39.8 | $827K | 125 | 26 |
| Pet businesses | 57 | #169 of 527 | 12 | 7.4 | $958K | 109 | Under 3 |
| Coffee shops and cafes | 57 | #189 of 529 | 11 | 6.7 | $4.9M | 132 | 7 |
| Physical therapy | 55 | #176 of 400 | 9 | 5.5 | $2.3M | 94 | 4 |
| Chiropractors | 54 | #177 of 426 | 9 | 5.5 | $2.3M | 94 | 4 |
| Bakeries and dessert shops | 53 | #220 of 507 | 11 | 6.7 | $4.9M | 118 | 7 |
| Auto repair and car care | 53 | #241 of 538 | 75 | 46.0 | $231K | 86 | 23 |
| Auto repair shops | 51 | #277 of 538 | 50 | 30.6 | $346K | 78 | 12 |
| Restaurants and cafes | 49 | #264 of 538 | 138 | 84.6 | $390K | 105 | 70 |
| Spas and skin care | 48 | #266 of 504 | 10 | 6.1 | $1.4M | 160 | 4 |
| Grocery stores | 48 | #282 of 506 | 9 | 5.5 | $10M | 107 | 8 |
| Funeral homes | 44 | #210 of 365 | 6 | 3.7 | $384K | 57 | 4 |
| Real estate | 44 | #336 of 536 | 36 | 22.1 | Index only | 132 | 7 |
| Martial arts and dance studios | 42 | #246 of 378 | 6 | 3.7 | $1.8M | 90 | Under 3 |
| Barbershops | 41 | #247 of 377 | 8 | 4.9 | $1.7M | 93 | Under 3 |
| Grocery and convenience stores | 40 | #377 of 538 | 35 | 21.4 | $2.6M | 76 | 13 |
| Gyms, studios and classes | 40 | #384 of 535 | 21 | 12.9 | $516K | 78 | 5 |
| Landscaping and lawn care | 39 | #275 of 399 | 7 | 4.3 | $2.5M | 86 | 14 |
| Real estate agents and brokers | 39 | #402 of 533 | 28 | 17.2 | Index only | 134 | 7 |
| House cleaning | 38 | #106 of 142 | 5 | 3.1 | $3.5M | 55 | 3 |
| Salons, barbers and spas | 38 | #405 of 538 | 63 | 38.6 | $222K | 104 | 14 |
| Roofing and gutters | 37 | #214 of 288 | 5 | 3.1 | $7.8M | 92 | Under 3 |
| Tire shops | 37 | #319 of 431 | 9 | 5.5 | $1.9M | 77 | 7 |
| Gas stations | 37 | #405 of 536 | 34 | 20.8 | $1.3M | 56 | 21 |
| Convenience stores | 36 | #408 of 529 | 21 | 12.9 | $4.3M | 54 | 5 |
| Lawn, cleaning and pest control | 35 | #386 of 481 | 13 | 8.0 | $1.4M | 81 | 17 |
| Gyms | 30 | #438 of 506 | 14 | 8.6 | $774K | 60 | 5 |
| Pizza | 30 | #455 of 520 | 16 | 9.8 | $3.4M | 66 | 36 |
| Hair salons | 30 | #474 of 538 | 40 | 24.5 | $349K | 81 | 10 |
| Child care and preschools | 29 | #385 of 454 | 9 | 5.5 | $542K | 54 | 9 |
| Fast food and sandwich shops | 23 | #481 of 537 | 30 | 18.4 | $1.8M | 59 | 36 |
| Laundromats | Not scored | Not scored | 4 | 2.5 | $6.9M | 56 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 2.5 | $2.9M | 113 | Under 3 |
| Property management | Not scored | Not scored | 4 | 2.5 | Index only | 92 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 1.8 | $5.8M | 187 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 1.8 | $3.8M | 141 | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 1.2 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.2 | Index only | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.2 | $5.7M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.6 | $17.6M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.6 | $10.8M | Too few | 5 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Cambridge area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $17.3M | $1,061 | 111 |
| Gasoline and other fuels | $45.2M | $2,768 | 107 |
| Food away from home | $53.8M | $3,295 | 81 |
| Groceries | $89.9M | $5,510 | 87 |
| Personal care products and services | $14M | $856 | 85 |
| Child care and other personal services | $4.9M | $299 | 52 |
| Memberships, classes and admissions | $10.8M | $664 | 68 |
| Medical and dental services | $20.3M | $1,246 | 97 |
| Pets | $11.5M | $704 | 77 |
| Clothing, shoes and related services | $27.8M | $1,703 | 83 |
| Vehicle insurance | $27.6M | $1,692 | 86 |
| Home repairs, maintenance and insurance | $38.9M | $2,382 | 79 |
| Lawn care, cleaning and other household services | $17.6M | $1,079 | 76 |
| Rent and homeowner costs | $205.1M | $12,568 | 75 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Cambridge area
- Population, 2025 estimate
- 38,379−0.1% since 2020
- Households
- 16,318
- Median age
- 41.8
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 522 sq. mi.
- People per square mile
- 73
- Median household income
- $58,478+27.4% vs. 2015–2019, before inflation
- Average household income
- $75,252
- Median home value
- $157,700
- Jobs located here
- 14,461
- Daytime population
- 37,216Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Cambridge area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Cambridge area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Cambridge area 1
- Guernsey County, OH38,223 people
Other markets based in Ohio 12
- Cincinnati, OH-KY-IN metro area2,270,706 people
- Columbus, OH metro area2,175,788 people
- Cleveland, OH metro area2,171,526 people
- Dayton-Kettering-Beavercreek, OH metro area816,080 people
- Akron, OH metro area699,820 people
- Toledo, OH metro area602,322 people
- Youngstown-Warren, OH metro area427,420 people
- Canton-Massillon, OH metro area400,372 people
- Springfield, OH metro area135,158 people
- Mansfield, OH metro area125,099 people
- Sandusky, OH metro area114,575 people
- Lima, OH metro area101,348 people
Questions
How fast is the Cambridge, OH area growing?
Population estimates put the Cambridge area at 38,379 people in 2025, down 0.1% since 2020, against +3.1% for the U.S. It has 16,318 households. Median household income rose 27.4% from the 2015–2019 survey, before inflation.
How much do households in the Cambridge, OH area spend?
Households in the Cambridge area spend about $205.1M a year on rent and homeowner costs, $89.9M on groceries and $53.8M on food away from home. Set against the U.S., households in the Cambridge area spend the most on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and the least on child care and other personal services (52).
Which business types have the highest market scores in the Cambridge, OH area?
The highest Groundwork market scores in the Cambridge area are for dentists and orthodontists (71), home repair companies (68) and HVAC and plumbing companies (67). The Cambridge area ranks #66 of 526 scored small-town markets for dentists and orthodontists.
How does the Cambridge, OH area compare with the U.S.?
The median household income in the Cambridge area is $58,478 a year, 28% below the U.S. median of $80,734. The population fell 0.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $157,700, against $332,700 for the U.S. For its number of households, the Cambridge area has the most map listings, relative to the U.S., for gas stations (91% above the U.S. rate) and the fewest for home repair companies (51% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 42 of the 56 business types have a score in the Cambridge area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Cambridge area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Ohio · Every U.S. market · How we measure
Screening a site or an acquisition in the Cambridge area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Cambridge area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.