County profile · Ohio
Guernsey County, OH market data
How Guernsey County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 38,379
- −0.1% since 2020
- Households
- 16,318
- Median household income
- $58,478
- +27.4% vs. 2015–2019, before inflation
- Median home value
- $157,700
- Jobs located here
- 14,461
- Highest market score
- 69
- Dentists and orthodontists, #279 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Guernsey County by name and distance, and the households and spending within reach. Or open the report at the center of Guernsey County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Guernsey County has an estimated 38,379 people and 16,318 households. Between 2020 and 2025, the population of Guernsey County declined 0.1%, against +3.1% for the U.S. Median household income in Guernsey County is $58,478, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.4%, before inflation.
Relative to the U.S., household spending in Guernsey County runs highest on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and lowest on child care and other personal services (52).
Of the business types scored in Guernsey County, dentists and orthodontists (69), HVAC and plumbing companies (65) and home repair companies (65) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #279 of 1,886 scored counties.
Guernsey County is part of the Cambridge area. Against the U.S., map listings per household run highest for gas stations (91% above the U.S. rate) and lowest for home repair companies (51% below the U.S. rate).
All 56 business types in Guernsey County
Highest Groundwork market score first. Each score compares Guernsey County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 69 | #279 of 1,886 | 9 | 5.5 | $2.3M | 230 | 9 |
| HVAC and plumbing | 65 | #322 of 1,707 | 5 | 3.1 | $7.8M | 163 | 6 |
| Home repair trades | 65 | #347 of 2,057 | 10 | 6.1 | $3.9M | 160 | 6 |
| Primary care and pediatrics | 62 | #457 of 1,656 | 8 | 4.9 | $2.5M | 143 | 16 |
| Nail salons | 56 | #500 of 1,328 | 5 | 3.1 | $2.8M | 167 | Under 3 |
| Insurance agencies | 56 | #901 of 2,272 | 14 | 8.6 | $2M | 157 | 11 |
| Clothing, shoes and laundry | 55 | #911 of 2,210 | 23 | 14.1 | $1.2M | 137 | 5 |
| Physical therapy | 54 | #620 of 1,422 | 9 | 5.5 | $2.3M | 94 | 4 |
| Car washes and detailing | 53 | #650 of 1,451 | 7 | 4.3 | $2.5M | 98 | Under 3 |
| Coffee shops and cafes | 53 | #875 of 2,063 | 11 | 6.7 | $4.9M | 132 | 7 |
| Optometrists and eye care | 52 | #631 of 1,302 | 6 | 3.7 | $3.4M | 108 | Under 3 |
| Clothing and shoe stores | 52 | #973 of 2,087 | 18 | 11.0 | $1.5M | 122 | 5 |
| Chiropractors | 51 | #706 of 1,490 | 9 | 5.5 | $2.3M | 94 | 4 |
| Pet businesses | 51 | #1,032 of 2,200 | 12 | 7.4 | $958K | 109 | Under 3 |
| Doctors, dentists and clinics | 51 | #1,128 of 2,394 | 99 | 60.7 | $205K | 135 | 33 |
| Bakeries and dessert shops | 50 | #920 of 1,889 | 11 | 6.7 | $4.9M | 118 | 7 |
| Sit-down restaurants | 50 | #1,158 of 2,405 | 65 | 39.8 | $827K | 125 | 26 |
| Spas and skin care | 48 | #946 of 1,769 | 10 | 6.1 | $1.4M | 160 | 4 |
| Auto repair shops | 46 | #1,415 of 2,378 | 50 | 30.6 | $346K | 78 | 12 |
| Grocery stores | 44 | #1,207 of 2,070 | 9 | 5.5 | $10M | 107 | 8 |
| Real estate | 44 | #1,399 of 2,229 | 36 | 22.1 | Index only | 132 | 7 |
| Auto repair and car care | 44 | #1,478 of 2,401 | 75 | 46.0 | $231K | 86 | 23 |
| Real estate agents and brokers | 42 | #1,464 of 2,176 | 28 | 17.2 | Index only | 134 | 7 |
| Landscaping and lawn care | 40 | #994 of 1,493 | 7 | 4.3 | $2.5M | 86 | 14 |
| Restaurants and cafes | 40 | #1,602 of 2,405 | 138 | 84.6 | $390K | 105 | 70 |
| Gyms, studios and classes | 39 | #1,525 of 2,088 | 21 | 12.9 | $516K | 78 | 5 |
| Lawn, cleaning and pest control | 37 | #1,352 of 1,771 | 13 | 8.0 | $1.4M | 81 | 17 |
| Salons, barbers and spas | 37 | #1,852 of 2,385 | 63 | 38.6 | $222K | 104 | 14 |
| Grocery and convenience stores | 36 | #1,738 of 2,402 | 35 | 21.4 | $2.6M | 76 | 13 |
| Barbershops | 35 | #1,012 of 1,356 | 8 | 4.9 | $1.7M | 93 | Under 3 |
| Martial arts and dance studios | 35 | #1,031 of 1,334 | 6 | 3.7 | $1.8M | 90 | Under 3 |
| Funeral homes | 35 | #1,089 of 1,472 | 6 | 3.7 | $384K | 57 | 4 |
| Roofing and gutters | 34 | #918 of 1,177 | 5 | 3.1 | $7.8M | 92 | Under 3 |
| Tire shops | 34 | #1,162 of 1,530 | 9 | 5.5 | $1.9M | 77 | 7 |
| Convenience stores | 34 | #1,680 of 2,261 | 21 | 12.9 | $4.3M | 54 | 5 |
| House cleaning | 33 | #713 of 847 | 5 | 3.1 | $3.5M | 55 | 3 |
| Gas stations | 32 | #1,901 of 2,358 | 34 | 20.8 | $1.3M | 56 | 21 |
| Hair salons | 30 | #2,022 of 2,339 | 40 | 24.5 | $349K | 81 | 10 |
| Gyms | 28 | #1,542 of 1,792 | 14 | 8.6 | $774K | 60 | 5 |
| Pizza | 27 | #1,861 of 2,090 | 16 | 9.8 | $3.4M | 66 | 36 |
| Child care and preschools | 26 | #1,406 of 1,611 | 9 | 5.5 | $542K | 54 | 9 |
| Fast food and sandwich shops | 21 | #2,040 of 2,222 | 30 | 18.4 | $1.8M | 59 | 36 |
| Laundromats | Not scored | Not scored | 4 | 2.5 | $6.9M | 56 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 2.5 | $2.9M | 113 | Under 3 |
| Property management | Not scored | Not scored | 4 | 2.5 | Index only | 92 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 1.8 | $5.8M | 187 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 1.8 | $3.8M | 141 | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 1.2 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.2 | Index only | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.2 | $5.7M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.6 | $17.6M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.6 | $10.8M | Too few | 5 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Guernsey County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $17.3M | $1,061 | 111 |
| Gasoline and other fuels | $45.2M | $2,768 | 107 |
| Food away from home | $53.8M | $3,295 | 81 |
| Groceries | $89.9M | $5,510 | 87 |
| Personal care products and services | $14M | $856 | 85 |
| Child care and other personal services | $4.9M | $299 | 52 |
| Memberships, classes and admissions | $10.8M | $664 | 68 |
| Medical and dental services | $20.3M | $1,246 | 97 |
| Pets | $11.5M | $704 | 77 |
| Clothing, shoes and related services | $27.8M | $1,703 | 83 |
| Vehicle insurance | $27.6M | $1,692 | 86 |
| Home repairs, maintenance and insurance | $38.9M | $2,382 | 79 |
| Lawn care, cleaning and other household services | $17.6M | $1,079 | 76 |
| Rent and homeowner costs | $205.1M | $12,568 | 75 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Guernsey County
- Population, 2025 estimate
- 38,379−0.1% since 2020
- Households
- 16,318
- Median age
- 41.8
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 522 sq. mi.
- People per square mile
- 73
- Median household income
- $58,478+27.4% vs. 2015–2019, before inflation
- Average household income
- $75,252
- Median home value
- $157,700
- Jobs located here
- 14,461
- Daytime population
- 37,216Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Guernsey County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Guernsey County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Guernsey County, OH growing?
Population estimates put Guernsey County at 38,379 people in 2025, down 0.1% since 2020, against +3.1% for the U.S. It has 16,318 households. Median household income rose 27.4% from the 2015–2019 survey, before inflation.
How much do households in Guernsey County, OH spend?
Households in Guernsey County spend about $205.1M a year on rent and homeowner costs, $89.9M on groceries and $53.8M on food away from home. Set against the U.S., households in Guernsey County spend the most on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and the least on child care and other personal services (52).
Which business types have the highest market scores in Guernsey County, OH?
The highest Groundwork market scores in Guernsey County are for dentists and orthodontists (69), HVAC and plumbing companies (65) and home repair companies (65). Guernsey County ranks #279 of 1,886 scored counties for dentists and orthodontists.
How does Guernsey County, OH compare with the U.S.?
The median household income in Guernsey County is $58,478 a year, 28% below the U.S. median of $80,734. The population fell 0.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $157,700, against $332,700 for the U.S. For its number of households, Guernsey County has the most map listings, relative to the U.S., for gas stations (91% above the U.S. rate) and the fewest for home repair companies (51% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 42 of the 56 business types have a score in Guernsey County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Guernsey County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Guernsey County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Guernsey County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.