Small-town market profile · North Dakota
Dickinson, ND area market data
Population, household spending and competition for 56 business types in the Dickinson area, each scored against other small-town markets.
- Population, 2025
- 39,142
- +0.7% since 2020
- Households
- 15,515
- Median household income
- $85,938
- Median home value
- $272,800
- Jobs located here
- 20,970
- Highest market score
- 74
- Car washes and detailing, #58 of 441 scored small-town markets
A site report maps the competitors on map listings around any address in the Dickinson area by name and distance, and the households and spending within reach. Or open the report at the center of the Dickinson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 39,142 people live in the Dickinson area, in 15,515 households. Population estimates put the population change in the Dickinson area from 2020 to 2025 at +0.7%, slower than the U.S. (+3.1%). The median household income in the Dickinson area is $85,938 a year, 6% above the U.S. median of $80,734.
Set against the U.S., households in the Dickinson area spend the most on vehicle maintenance and repairs (an index of 125, where 100 is the U.S. average) and the least on child care and other personal services (74).
The highest Groundwork market scores in the Dickinson area are for car washes and detailers (74), pizza places (73) and grocery stores (71). The Dickinson area ranks #58 of 441 scored small-town markets for car washes and detailers.
The Dickinson area takes in 3 counties: Stark County, Dunn County and Billings County. For its number of households, the Dickinson area has the most map listings, relative to the U.S., for electricians (4.1 times the U.S. rate) and the fewest for dentists and orthodontists (36% below the U.S. rate).
All 56 business types in the Dickinson area
Highest Groundwork market score first. Each score compares the Dickinson area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Car washes and detailing | 74 | #58 of 441 | 7 | 4.5 | $2.7M | 106 | Under 3 |
| Pizza | 73 | #56 of 520 | 12 | 7.7 | $5.2M | 102 | 25 |
| Grocery stores | 71 | #68 of 506 | 11 | 7.1 | $8.7M | 93 | 4 |
| Veterinarians | 68 | #73 of 398 | 5 | 3.2 | $2.7M | 99 | 5 |
| Fast food and sandwich shops | 68 | #109 of 537 | 23 | 14.8 | $2.7M | 89 | 25 |
| Dentists and orthodontists | 67 | #101 of 526 | 13 | 8.4 | $1.7M | 175 | 12 |
| Grocery and convenience stores | 65 | #126 of 538 | 42 | 27.1 | $2.3M | 67 | 5 |
| Gyms, studios and classes | 63 | #117 of 535 | 16 | 10.3 | $913K | 138 | 10 |
| Sit-down restaurants | 61 | #152 of 538 | 76 | 49.0 | $819K | 123 | 35 |
| Hair salons | 58 | #173 of 538 | 33 | 21.3 | $478K | 111 | 10 |
| Doctors, dentists and clinics | 58 | #190 of 538 | 110 | 70.9 | $204K | 134 | 51 |
| Clothing, shoes and laundry | 57 | #218 of 536 | 35 | 22.6 | $891K | 101 | 10 |
| Gyms | 56 | #190 of 506 | 12 | 7.7 | $1.2M | 94 | 6 |
| Convenience stores | 55 | #241 of 529 | 20 | 12.9 | $4.8M | 61 | Under 3 |
| Nail salons | 52 | #190 of 387 | 7 | 4.5 | $2.3M | 135 | 5 |
| Tire shops | 52 | #200 of 431 | 8 | 5.2 | $2.3M | 93 | 6 |
| Clothing and shoe stores | 52 | #256 of 536 | 30 | 19.3 | $1M | 82 | 10 |
| Auto repair and car care | 51 | #258 of 538 | 72 | 46.4 | $259K | 96 | 48 |
| Auto repair shops | 51 | #271 of 538 | 42 | 27.1 | $443K | 100 | 37 |
| Landscaping and lawn care | 50 | #183 of 399 | 7 | 4.5 | $2.8M | 95 | 17 |
| Barbershops | 50 | #200 of 377 | 8 | 5.2 | $2M | 105 | 3 |
| Spas and skin care | 48 | #279 of 504 | 19 | 12.2 | $831K | 95 | 3 |
| Real estate agents and brokers | 48 | #293 of 533 | 31 | 20.0 | Index only | 131 | 9 |
| Salons, barbers and spas | 47 | #312 of 538 | 68 | 43.8 | $232K | 109 | 21 |
| Pet grooming and boarding | 46 | #228 of 387 | 9 | 5.8 | $1.5M | 59 | 4 |
| Optometrists and eye care | 46 | #241 of 400 | 9 | 5.8 | $2.5M | 80 | 5 |
| Restaurants and cafes | 45 | #323 of 538 | 192 | 123.8 | $324K | 87 | 80 |
| Lawn, cleaning and pest control | 43 | #290 of 481 | 12 | 7.7 | $1.6M | 96 | 30 |
| HVAC and plumbing | 43 | #304 of 476 | 12 | 7.7 | $3.6M | 75 | 18 |
| Pet businesses | 43 | #356 of 527 | 26 | 16.8 | $520K | 59 | 9 |
| Physical therapy | 42 | #266 of 400 | 11 | 7.1 | $2M | 85 | 15 |
| Bakeries and dessert shops | 40 | #358 of 507 | 18 | 11.6 | $3.5M | 83 | 18 |
| Real estate | 39 | #402 of 536 | 44 | 28.4 | Index only | 117 | 21 |
| Collision repair and body shops | 36 | #300 of 387 | 10 | 6.4 | $1.9M | 60 | 10 |
| Gas stations | 35 | #425 of 536 | 36 | 23.2 | $1.3M | 55 | 32 |
| Insurance agencies | 34 | #409 of 537 | 25 | 16.1 | $1.1M | 90 | 20 |
| House cleaning | 32 | #117 of 142 | 5 | 3.2 | $3.9M | 61 | 13 |
| Child care and preschools | 31 | #374 of 454 | 14 | 9.0 | $479K | 48 | 19 |
| Coffee shops and cafes | 31 | #466 of 529 | 41 | 26.4 | $1.5M | 41 | 18 |
| Chiropractors | 30 | #387 of 426 | 22 | 14.2 | $1M | 43 | 15 |
| Home repair trades | 30 | #474 of 526 | 31 | 20.0 | $1.4M | 57 | 50 |
| Property management | 26 | #166 of 180 | 11 | 7.1 | Index only | 36 | Under 3 |
| Electricians | 26 | #273 of 295 | 16 | 10.3 | $2.7M | 22 | 29 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.6 | $3.7M | 181 | 4 |
| Funeral homes | Not scored | Not scored | 3 | 1.9 | $655K | 96 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 1.9 | $4.5M | 100 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 1.9 | $7.5M | 420 | 4 |
| Roofing and gutters | Not scored | Not scored | 3 | 1.9 | $14.2M | 168 | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.3 | Index only | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.3 | $9.3M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.6 | $31.2M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.6 | $31.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 6 |
Household spending in the Dickinson area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $18.6M | $1,200 | 125 |
| Gasoline and other fuels | $46.8M | $3,017 | 116 |
| Food away from home | $62.3M | $4,013 | 99 |
| Groceries | $95.4M | $6,151 | 97 |
| Personal care products and services | $15.8M | $1,017 | 101 |
| Child care and other personal services | $6.7M | $432 | 74 |
| Memberships, classes and admissions | $14.6M | $941 | 96 |
| Medical and dental services | $22.4M | $1,445 | 112 |
| Pets | $13.5M | $872 | 96 |
| Clothing, shoes and related services | $31.2M | $2,010 | 98 |
| Vehicle insurance | $28.2M | $1,820 | 93 |
| Home repairs, maintenance and insurance | $42.7M | $2,753 | 91 |
| Lawn care, cleaning and other household services | $19.4M | $1,250 | 88 |
| Rent and homeowner costs | $222.2M | $14,323 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Dickinson area
- Population, 2025 estimate
- 39,142+0.7% since 2020
- Households
- 15,515
- Median age
- 36.6
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.1
- Land area
- 4,492 sq. mi.
- People per square mile
- 9
- Median household income
- $85,938
- Average household income
- $102,815
- Median home value
- $272,800
- Jobs located here
- 20,970
- Daytime population
- 39,418Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Dickinson area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Dickinson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Dickinson area 3
- Stark County, ND33,302 people
- Dunn County, ND4,040 people
- Billings County, ND1,024 people
Other markets based in North Dakota 7
- Fargo, ND-MN metro area259,459 people
- Bismarck, ND metro area136,216 people
- Grand Forks, ND-MN metro area103,628 people
- Minot, ND metro area76,484 people
- Williston, ND area39,555 people
- Wahpeton, ND-MN area22,955 people
- Jamestown, ND area21,549 people
Questions
How fast is the Dickinson, ND area growing?
Population estimates put the Dickinson area at 39,142 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 15,515 households.
How much do households in the Dickinson, ND area spend?
Households in the Dickinson area spend about $222.2M a year on rent and homeowner costs, $95.4M on groceries and $62.3M on food away from home. Relative to the U.S., household spending in the Dickinson area runs highest on vehicle maintenance and repairs (an index of 125, where 100 is the U.S. average) and lowest on child care and other personal services (74).
Which business types have the highest market scores in the Dickinson, ND area?
Of the business types scored in the Dickinson area, car washes and detailers (74), pizza places (73) and grocery stores (71) have the highest Groundwork market scores. For car washes and detailers, that ranks #58 of 441 scored small-town markets.
How does the Dickinson, ND area compare with the U.S.?
Median household income in the Dickinson area is $85,938, 6% above the U.S. median of $80,734. The population rose 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $272,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for electricians (4.1 times the U.S. rate) and lowest for dentists and orthodontists (36% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in the Dickinson area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Dickinson area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in North Dakota · Every U.S. market · How we measure
Screening a site or an acquisition in the Dickinson area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Dickinson area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.