Metro area profile · North Dakota
Bismarck, ND metro area market data
How the Bismarck metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 139,750
- +4.5% since 2020
- Households
- 55,940
- Median household income
- $85,156
- +19.3% vs. 2015–2019, before inflation
- Median home value
- $306,400
- Jobs located here
- 71,351
- Highest market score
- 87
- Primary care and pediatrics, #5 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Bismarck metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Bismarck metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Bismarck metro area has an estimated 139,750 people and 55,940 households. Between 2020 and 2025, the population of the Bismarck metro area grew 4.5%, faster than the U.S. (+3.1%). Median household income in the Bismarck metro area is $85,156, 5% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.3%, before inflation.
Relative to the U.S., household spending in the Bismarck metro area runs highest on vehicle maintenance and repairs (an index of 126, where 100 is the U.S. average) and lowest on child care and other personal services (79).
Of the business types scored in the Bismarck metro area, primary care and pediatric clinics (87), sit-down restaurants (86) and laundromats (85) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #5 of 387 scored metro areas.
The Bismarck metro area takes in 3 counties: Burleigh County, Morton County and Oliver County. Against the U.S., map listings per household run highest for electricians (2.1 times the U.S. rate) and lowest for grocery stores (47% below the U.S. rate).
All 56 business types in the Bismarck metro area
Highest Groundwork market score first. Each score compares the Bismarck metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 87 | #5 of 387 | 29 | 5.2 | $2.9M | 162 | 37 |
| Sit-down restaurants | 86 | #7 of 387 | 230 | 41.1 | $1M | 153 | 83 |
| Laundromats | 85 | #7 of 364 | 5 | 0.9 | $23.5M | 188 | Under 3 |
| Restaurants and cafes | 84 | #8 of 387 | 490 | 87.6 | $475K | 128 | 222 |
| Grocery stores | 84 | #16 of 387 | 20 | 3.6 | $17.6M | 189 | 17 |
| Grocery and convenience stores | 82 | #16 of 387 | 86 | 15.4 | $4.1M | 121 | 19 |
| Fast food and sandwich shops | 81 | #23 of 387 | 65 | 11.6 | $3.6M | 117 | 92 |
| Pizza | 78 | #17 of 387 | 39 | 7.0 | $6M | 117 | 92 |
| Martial arts and dance studios | 75 | #17 of 387 | 22 | 3.9 | $2.5M | 126 | 11 |
| Dry cleaners | 74 | #21 of 272 | 5 | 0.9 | $23.5M | 150 | 4 |
| Doctors, dentists and clinics | 72 | #46 of 387 | 448 | 80.1 | $187K | 122 | 189 |
| Veterinarians | 72 | #50 of 384 | 17 | 3.0 | $3M | 110 | 13 |
| Bakeries and dessert shops | 71 | #29 of 387 | 31 | 5.5 | $7.5M | 181 | 45 |
| Barbershops | 71 | #42 of 387 | 23 | 4.1 | $2.6M | 136 | 3 |
| Gyms, studios and classes | 70 | #34 of 387 | 67 | 12.0 | $834K | 126 | 32 |
| Pest control | 70 | #42 of 345 | 5 | 0.9 | $14.6M | 143 | Under 3 |
| Convenience stores | 70 | #65 of 387 | 41 | 7.3 | $8.6M | 109 | Under 3 |
| Gyms | 67 | #51 of 387 | 32 | 5.7 | $1.7M | 134 | 21 |
| Nail salons | 66 | #65 of 387 | 25 | 4.5 | $2.4M | 141 | 14 |
| Dentists and orthodontists | 66 | #80 of 387 | 67 | 12.0 | $1.2M | 127 | 58 |
| Mortgage brokers and lenders | 65 | #60 of 373 | 15 | 2.7 | Index only | 141 | 6 |
| Oil change and quick lube | 63 | #77 of 290 | 5 | 0.9 | $13.5M | 98 | 5 |
| Gas stations | 63 | #109 of 387 | 71 | 12.7 | $2.4M | 99 | 47 |
| Auto repair shops | 62 | #96 of 387 | 128 | 22.9 | $526K | 118 | 83 |
| Pet businesses | 61 | #104 of 387 | 56 | 10.0 | $911K | 104 | 34 |
| Funeral homes | 59 | #128 of 377 | 11 | 2.0 | $718K | 106 | Under 3 |
| Car washes and detailing | 58 | #141 of 387 | 32 | 5.7 | $2.1M | 84 | 9 |
| Tire shops | 58 | #152 of 386 | 24 | 4.3 | $2.8M | 112 | 14 |
| Auto repair and car care | 56 | #156 of 387 | 239 | 42.7 | $282K | 105 | 113 |
| Pet grooming and boarding | 55 | #155 of 386 | 19 | 3.4 | $2.7M | 106 | 17 |
| Physical therapy | 54 | #167 of 386 | 38 | 6.8 | $2.2M | 92 | 25 |
| Collision repair and body shops | 54 | #167 of 381 | 19 | 3.4 | $3.5M | 115 | 28 |
| Yoga, Pilates and fitness studios | 52 | #151 of 347 | 13 | 2.3 | $4.3M | 106 | 21 |
| Spas and skin care | 52 | #172 of 387 | 60 | 10.7 | $983K | 112 | 22 |
| Clothing, shoes and laundry | 52 | #195 of 387 | 134 | 24.0 | $875K | 99 | 59 |
| Salons, barbers and spas | 51 | #184 of 387 | 263 | 47.0 | $224K | 105 | 89 |
| Pet stores | 51 | #184 of 382 | 15 | 2.7 | $3.4M | 75 | 4 |
| Property management | 50 | #191 of 374 | 17 | 3.0 | Index only | 87 | 23 |
| Hair salons | 47 | #218 of 387 | 149 | 26.6 | $396K | 92 | 47 |
| HVAC and plumbing | 46 | #228 of 387 | 40 | 7.2 | $4M | 85 | 58 |
| Clothing and shoe stores | 46 | #232 of 387 | 107 | 19.1 | $1.1M | 86 | 55 |
| Optometrists and eye care | 46 | #245 of 386 | 35 | 6.3 | $2.4M | 76 | 10 |
| Child care and preschools | 45 | #233 of 387 | 28 | 5.0 | $913K | 91 | 45 |
| Real estate | 45 | #236 of 387 | 179 | 32.0 | Index only | 106 | 145 |
| Real estate agents and brokers | 43 | #252 of 387 | 143 | 25.6 | Index only | 106 | 96 |
| Coffee shops and cafes | 43 | #258 of 387 | 77 | 13.8 | $3M | 82 | 45 |
| Roofing and gutters | 38 | #284 of 381 | 32 | 5.7 | $5M | 60 | 15 |
| Chiropractors | 35 | #321 of 386 | 56 | 10.0 | $1.5M | 62 | 55 |
| Home repair trades | 34 | #326 of 387 | 101 | 18.1 | $1.6M | 66 | 122 |
| Electricians | 32 | #341 of 383 | 29 | 5.2 | $5.6M | 46 | 49 |
| Landscaping and lawn care | 30 | #329 of 385 | 46 | 8.2 | $1.6M | 54 | 66 |
| Lawn, cleaning and pest control | 29 | #344 of 387 | 68 | 12.2 | $1.1M | 64 | 129 |
| House cleaning | 28 | #349 of 375 | 17 | 3.0 | $4.3M | 67 | 63 |
| Insurance agencies | 27 | #325 of 387 | 101 | 18.1 | $1M | 80 | 101 |
| Home inspectors | Not scored | Not scored | 4 | 0.7 | Index only | 78 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in the Bismarck metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $67.3M | $1,204 | 126 |
| Gasoline and other fuels | $168.2M | $3,008 | 116 |
| Food away from home | $232.9M | $4,163 | 102 |
| Groceries | $351.7M | $6,287 | 99 |
| Personal care products and services | $59M | $1,054 | 105 |
| Child care and other personal services | $25.6M | $457 | 79 |
| Memberships, classes and admissions | $55.9M | $999 | 102 |
| Medical and dental services | $83.7M | $1,496 | 116 |
| Pets | $51M | $912 | 100 |
| Clothing, shoes and related services | $117.3M | $2,097 | 102 |
| Vehicle insurance | $101.6M | $1,817 | 93 |
| Home repairs, maintenance and insurance | $161.3M | $2,884 | 96 |
| Lawn care, cleaning and other household services | $73M | $1,305 | 92 |
| Rent and homeowner costs | $823.6M | $14,724 | 88 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Bismarck metro area
- Population, 2025 estimate
- 139,750+4.5% since 2020
- Households
- 55,940
- Median age
- 39.2
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 4,281 sq. mi.
- People per square mile
- 32
- Median household income
- $85,156+19.3% vs. 2015–2019, before inflation
- Average household income
- $110,205
- Median home value
- $306,400
- Jobs located here
- 71,351
- Daytime population
- 138,130Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Bismarck metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Bismarck metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Bismarck metro area 3
- Burleigh County, ND100,600 people
- Morton County, ND33,777 people
- Oliver County, ND1,839 people
Other markets based in North Dakota 7
- Fargo, ND-MN metro area259,459 people
- Grand Forks, ND-MN metro area103,628 people
- Minot, ND metro area76,484 people
- Williston, ND area39,555 people
- Dickinson, ND area38,366 people
- Wahpeton, ND-MN area22,955 people
- Jamestown, ND area21,549 people
Questions
How fast is the Bismarck, ND metro area growing?
Population estimates put the Bismarck metro area at 139,750 people in 2025, up 4.5% since 2020, faster than the U.S. (+3.1%). It has 55,940 households. Median household income rose 19.3% from the 2015–2019 survey, before inflation.
How much do households in the Bismarck, ND metro area spend?
Households in the Bismarck metro area spend about $823.6M a year on rent and homeowner costs, $351.7M on groceries and $232.9M on food away from home. Set against the U.S., households in the Bismarck metro area spend the most on vehicle maintenance and repairs (an index of 126, where 100 is the U.S. average) and the least on child care and other personal services (79).
Which business types have the highest market scores in the Bismarck, ND metro area?
The highest Groundwork market scores in the Bismarck metro area are for primary care and pediatric clinics (87), sit-down restaurants (86) and laundromats (85). The Bismarck metro area ranks #5 of 387 scored metro areas for primary care and pediatric clinics.
How does the Bismarck, ND metro area compare with the U.S.?
The median household income in the Bismarck metro area is $85,156 a year, 5% above the U.S. median of $80,734. The population rose 4.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $306,400, against $332,700 for the U.S. For its number of households, the Bismarck metro area has the most map listings, relative to the U.S., for electricians (2.1 times the U.S. rate) and the fewest for grocery stores (47% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in the Bismarck metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Bismarck metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in North Dakota · Every U.S. market · How we measure
Screening a site or an acquisition in the Bismarck metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Bismarck metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.