Small-town market profile · North Carolina
Lumberton, NC area market data
How the Lumberton area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 119,941
- +3.4% since 2020
- Households
- 43,134
- Median household income
- $41,978
- +20.0% vs. 2015–2019, before inflation
- Median home value
- $94,500
- Jobs located here
- 39,575
- Highest market score
- 81
- Insurance agencies, #47 of 537 scored small-town markets
A site report maps the competitors on map listings around any address in the Lumberton area by name and distance, and the households and spending within reach. Or open the report at the center of the Lumberton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Lumberton area has an estimated 119,941 people and 43,134 households. Population estimates put the population change in the Lumberton area from 2020 to 2025 at +3.4%, in step with the U.S. (+3.1%). Median household income in the Lumberton area is $41,978, 48% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.0%, before inflation.
Relative to the U.S., household spending in the Lumberton area runs highest on vehicle insurance (an index of 132, where 100 is the U.S. average) and lowest on memberships, classes and admissions (45).
Of the business types scored in the Lumberton area, insurance agencies (81), car washes and detailers (79) and landscaping and lawn care companies (79) have the highest Groundwork market scores. For insurance agencies, that ranks #47 of 537 scored small-town markets.
The Lumberton area is made up of one county, Robeson County. Against the U.S., map listings per household run highest for funeral homes (3.2 times the U.S. rate) and lowest for real estate businesses (75% below the U.S. rate).
All 56 business types in the Lumberton area
Highest Groundwork market score first. Each score compares the Lumberton area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 81 | #47 of 537 | 55 | 12.8 | $2M | 161 | 33 |
| Car washes and detailing | 79 | #18 of 441 | 10 | 2.3 | $3.9M | 153 | 3 |
| Landscaping and lawn care | 79 | #21 of 399 | 8 | 1.9 | $6.2M | 213 | 15 |
| Lawn, cleaning and pest control | 79 | #25 of 481 | 12 | 2.8 | $4.2M | 248 | 23 |
| Pet grooming and boarding | 77 | #25 of 387 | 6 | 1.4 | $4.7M | 185 | 3 |
| HVAC and plumbing | 74 | #31 of 476 | 12 | 2.8 | $7.9M | 166 | 15 |
| Collision repair and body shops | 74 | #41 of 387 | 8 | 1.9 | $4.8M | 157 | 9 |
| Veterinarians | 73 | #37 of 398 | 10 | 2.3 | $2.8M | 104 | 7 |
| Coffee shops and cafes | 72 | #41 of 529 | 19 | 4.4 | $6.4M | 173 | 9 |
| Real estate agents and brokers | 70 | #51 of 533 | 36 | 8.3 | Index only | 271 | 11 |
| Home repair trades | 70 | #51 of 526 | 27 | 6.3 | $3.5M | 145 | 39 |
| Pet businesses | 70 | #57 of 527 | 32 | 7.4 | $882K | 100 | 10 |
| Dentists and orthodontists | 69 | #82 of 526 | 20 | 4.6 | $1.9M | 192 | 18 |
| Real estate | 66 | #73 of 536 | 42 | 9.7 | Index only | 292 | 30 |
| Bakeries and dessert shops | 62 | #121 of 507 | 26 | 6.0 | $4.7M | 113 | 9 |
| Gyms, studios and classes | 59 | #161 of 535 | 27 | 6.3 | $699K | 106 | 9 |
| Auto repair and car care | 59 | #190 of 538 | 160 | 37.1 | $241K | 90 | 52 |
| Electricians | 56 | #116 of 295 | 11 | 2.6 | $8.6M | 72 | 21 |
| Chiropractors | 56 | #164 of 426 | 15 | 3.5 | $2.5M | 105 | 10 |
| Optometrists and eye care | 55 | #161 of 400 | 11 | 2.6 | $3.4M | 110 | 8 |
| Auto repair shops | 55 | #228 of 538 | 100 | 23.2 | $386K | 87 | 37 |
| Pet stores | 53 | #97 of 220 | 9 | 2.1 | $3.1M | 69 | Under 3 |
| Martial arts and dance studios | 53 | #162 of 378 | 9 | 2.1 | $2.1M | 104 | Under 3 |
| Spas and skin care | 52 | #222 of 504 | 22 | 5.1 | $1.3M | 153 | Under 3 |
| Gyms | 52 | #235 of 506 | 17 | 3.9 | $1.1M | 85 | 9 |
| Restaurants and cafes | 52 | #249 of 538 | 359 | 83.2 | $338K | 91 | 151 |
| Physical therapy | 48 | #220 of 400 | 17 | 3.9 | $2.2M | 92 | 12 |
| Hair salons | 45 | #329 of 538 | 97 | 22.5 | $304K | 71 | 4 |
| Sit-down restaurants | 44 | #333 of 538 | 227 | 52.6 | $535K | 81 | 55 |
| Salons, barbers and spas | 44 | #356 of 538 | 177 | 41.0 | $166K | 78 | 7 |
| Laundromats | 42 | #93 of 150 | 12 | 2.8 | $5.3M | 42 | 4 |
| Tire shops | 42 | #285 of 431 | 25 | 5.8 | $1.5M | 62 | 10 |
| Doctors, dentists and clinics | 42 | #352 of 538 | 249 | 57.7 | $152K | 99 | 95 |
| Gas stations | 42 | #361 of 536 | 102 | 23.6 | $1.3M | 54 | 81 |
| Clothing and shoe stores | 41 | #350 of 536 | 68 | 15.8 | $937K | 74 | 21 |
| Clothing, shoes and laundry | 39 | #371 of 536 | 87 | 20.2 | $732K | 83 | 28 |
| Funeral homes | 34 | #293 of 365 | 29 | 6.7 | $191K | 28 | 9 |
| Primary care and pediatrics | 33 | #359 of 458 | 41 | 9.5 | $921K | 52 | 47 |
| Fast food and sandwich shops | 32 | #436 of 537 | 65 | 15.1 | $1.9M | 61 | 83 |
| Nail salons | 31 | #320 of 387 | 22 | 5.1 | $1.3M | 80 | Under 3 |
| Pizza | 28 | #471 of 520 | 54 | 12.5 | $2.2M | 44 | 83 |
| Convenience stores | 24 | #467 of 529 | 83 | 19.2 | $2.6M | 33 | 21 |
| Barbershops | 23 | #335 of 377 | 32 | 7.4 | $920K | 49 | Under 3 |
| Child care and preschools | 20 | #423 of 454 | 33 | 7.7 | $375K | 37 | 46 |
| Grocery and convenience stores | 20 | #496 of 538 | 154 | 35.7 | $1.4M | 42 | 52 |
| Grocery stores | 19 | #478 of 506 | 56 | 13.0 | $3.9M | 42 | 31 |
| House cleaning | Not scored | Not scored | 4 | 0.9 | $12.5M | 195 | 5 |
| Property management | Not scored | Not scored | 4 | 0.9 | Index only | 239 | 17 |
| Roofing and gutters | Not scored | Not scored | 4 | 0.9 | $23.7M | 280 | 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.7 | $12.9M | 94 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.7 | $12.6M | 51 | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.2 | $63.7M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.2 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.2 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.2 | $18.9M | Too few | 9 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in the Lumberton area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $38.6M | $896 | 94 |
| Gasoline and other fuels | $130.3M | $3,021 | 116 |
| Food away from home | $121.4M | $2,814 | 69 |
| Groceries | $219M | $5,077 | 80 |
| Personal care products and services | $29.4M | $683 | 68 |
| Child care and other personal services | $12.4M | $287 | 49 |
| Memberships, classes and admissions | $18.9M | $438 | 45 |
| Medical and dental services | $37.7M | $875 | 68 |
| Pets | $28.2M | $654 | 72 |
| Clothing, shoes and related services | $63.7M | $1,477 | 72 |
| Vehicle insurance | $111.4M | $2,582 | 132 |
| Home repairs, maintenance and insurance | $94.8M | $2,199 | 73 |
| Lawn care, cleaning and other household services | $50M | $1,158 | 82 |
| Rent and homeowner costs | $531.1M | $12,312 | 74 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Lumberton area
- Population, 2025 estimate
- 119,941+3.4% since 2020
- Households
- 43,134
- Median age
- 37.3
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.0
- Land area
- 947 sq. mi.
- People per square mile
- 123
- Median household income
- $41,978+20.0% vs. 2015–2019, before inflation
- Average household income
- $62,210
- Median home value
- $94,500
- Jobs located here
- 39,575
- Daytime population
- 113,327Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lumberton area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Lumberton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Lumberton area 1
- Robeson County, NC116,902 people
Other markets based in North Carolina 12
- Charlotte-Concord-Gastonia, NC-SC metro area2,768,407 people
- Raleigh-Cary, NC metro area1,487,302 people
- Greensboro-High Point, NC metro area786,419 people
- Winston-Salem, NC metro area689,766 people
- Durham-Chapel Hill, NC metro area601,724 people
- Wilmington, NC metro area453,347 people
- Asheville, NC metro area414,711 people
- Fayetteville, NC metro area392,380 people
- Hickory-Lenoir-Morganton, NC metro area368,316 people
- Jacksonville, NC metro area207,906 people
- Greenville, NC metro area177,193 people
- Burlington, NC metro area176,893 people
Questions
How fast is the Lumberton, NC area growing?
Population estimates put the Lumberton area at 119,941 people in 2025, up 3.4% since 2020, in step with the U.S. (+3.1%). It has 43,134 households. Median household income rose 20.0% from the 2015–2019 survey, before inflation.
How much do households in the Lumberton, NC area spend?
Households in the Lumberton area spend about $531.1M a year on rent and homeowner costs, $219M on groceries and $130.3M on gasoline and other fuels. Set against the U.S., households in the Lumberton area spend the most on vehicle insurance (an index of 132, where 100 is the U.S. average) and the least on memberships, classes and admissions (45).
Which business types have the highest market scores in the Lumberton, NC area?
The highest Groundwork market scores in the Lumberton area are for insurance agencies (81), car washes and detailers (79) and landscaping and lawn care companies (79). The Lumberton area ranks #47 of 537 scored small-town markets for insurance agencies.
How does the Lumberton, NC area compare with the U.S.?
The median household income in the Lumberton area is $41,978 a year, 48% below the U.S. median of $80,734. The population rose 3.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $94,500, against $332,700 for the U.S. For its number of households, the Lumberton area has the most map listings, relative to the U.S., for funeral homes (3.2 times the U.S. rate) and the fewest for real estate businesses (75% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in the Lumberton area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lumberton area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in North Carolina · Every U.S. market · How we measure
Screening a site or an acquisition in the Lumberton area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lumberton area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.