Small-town market profile · North Carolina
Laurinburg, NC area market data
Population, household spending and competition for 56 business types in the Laurinburg area, each scored against other small-town markets.
- Population, 2025
- 33,322
- −0.3% since 2020
- Households
- 12,580
- Median household income
- $45,730
- +22.8% vs. 2015–2019, before inflation
- Median home value
- $114,900
- Jobs located here
- 11,781
- Highest market score
- 70
- Insurance agencies, #102 of 537 scored small-town markets
A site report maps the competitors on map listings around any address in the Laurinburg area by name and distance, and the households and spending within reach. Or open the report at the center of the Laurinburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 33,322 people live in the Laurinburg area, in 12,580 households. Population estimates put the population change in the Laurinburg area from 2020 to 2025 at −0.3%, against +3.1% for the U.S. The median household income in the Laurinburg area is $45,730 a year, 43% below the U.S. median of $80,734. That rose 22.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Laurinburg area spend the most on vehicle insurance (an index of 121, where 100 is the U.S. average) and the least on memberships, classes and admissions (50).
The highest Groundwork market scores in the Laurinburg area are for insurance agencies (70), home repair companies (62) and real estate businesses (59). The Laurinburg area ranks #102 of 537 scored small-town markets for insurance agencies.
The Laurinburg area is made up of one county, Scotland County. For its number of households, the Laurinburg area has the most map listings, relative to the U.S., for gas stations (2.1 times the U.S. rate) and the fewest for real estate businesses (69% below the U.S. rate).
All 56 business types in the Laurinburg area
Highest Groundwork market score first. Each score compares the Laurinburg area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 70 | #102 of 537 | 16 | 12.7 | $1.9M | 148 | 8 |
| Home repair trades | 62 | #118 of 526 | 7 | 5.6 | $4.2M | 172 | 14 |
| Real estate | 59 | #139 of 536 | 15 | 11.9 | Index only | 248 | 8 |
| Pet businesses | 56 | #192 of 527 | 11 | 8.7 | $792K | 90 | 4 |
| Restaurants and cafes | 55 | #208 of 538 | 83 | 66.0 | $448K | 121 | 48 |
| Auto repair and car care | 55 | #219 of 538 | 40 | 31.8 | $264K | 98 | 14 |
| Sit-down restaurants | 54 | #221 of 538 | 50 | 39.7 | $743K | 112 | 14 |
| Auto repair shops | 54 | #230 of 538 | 21 | 16.7 | $502K | 113 | 12 |
| Coffee shops and cafes | 53 | #227 of 529 | 6 | 4.8 | $6.2M | 167 | Under 3 |
| Real estate agents and brokers | 52 | #229 of 533 | 13 | 10.3 | Index only | 227 | Under 3 |
| Gyms | 44 | #317 of 506 | 5 | 4.0 | $1.2M | 96 | Under 3 |
| Dentists and orthodontists | 43 | #334 of 526 | 11 | 8.7 | $1M | 106 | 4 |
| Gyms, studios and classes | 43 | #355 of 535 | 9 | 7.2 | $693K | 105 | Under 3 |
| Clothing, shoes and laundry | 40 | #358 of 536 | 18 | 14.3 | $1.1M | 123 | 10 |
| Clothing and shoe stores | 37 | #382 of 536 | 14 | 11.1 | $1.4M | 110 | 10 |
| Collision repair and body shops | 35 | #303 of 387 | 5 | 4.0 | $2.1M | 68 | 3 |
| Spas and skin care | 35 | #405 of 504 | 8 | 6.4 | $1.1M | 129 | Under 3 |
| Pizza | 34 | #415 of 520 | 8 | 6.4 | $4.6M | 91 | 31 |
| Funeral homes | 32 | #306 of 365 | 8 | 6.4 | $235K | 35 | 3 |
| Veterinarians | 32 | #321 of 398 | 5 | 4.0 | $1.7M | 64 | Under 3 |
| Salons, barbers and spas | 32 | #473 of 538 | 61 | 48.5 | $148K | 69 | 4 |
| Hair salons | 30 | #477 of 538 | 34 | 27.0 | $265K | 62 | 3 |
| Grocery stores | 28 | #436 of 506 | 10 | 7.9 | $6.6M | 71 | 6 |
| Tire shops | 25 | #376 of 431 | 7 | 5.6 | $1.5M | 60 | Under 3 |
| Gas stations | 23 | #491 of 536 | 28 | 22.3 | $1.2M | 52 | 25 |
| Grocery and convenience stores | 22 | #486 of 538 | 32 | 25.4 | $2.1M | 61 | 12 |
| Doctors, dentists and clinics | 20 | #509 of 538 | 89 | 70.7 | $128K | 84 | 40 |
| Barbershops | 19 | #341 of 377 | 7 | 5.6 | $1.3M | 68 | Under 3 |
| Convenience stores | 19 | #489 of 529 | 19 | 15.1 | $3.5M | 44 | 6 |
| Optometrists and eye care | 18 | #381 of 400 | 6 | 4.8 | $1.9M | 61 | Under 3 |
| Fast food and sandwich shops | 18 | #504 of 537 | 19 | 15.1 | $2M | 64 | 31 |
| Child care and preschools | 17 | #432 of 454 | 10 | 7.9 | $404K | 40 | 10 |
| Car washes and detailing | 16 | #425 of 441 | 8 | 6.4 | $1.3M | 52 | Under 3 |
| Primary care and pediatrics | 14 | #446 of 458 | 11 | 8.7 | $1M | 58 | 30 |
| Nail salons | 11 | #378 of 387 | 11 | 8.7 | $819K | 49 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 3.2 | $9.3M | 224 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 3.2 | $7.3M | 61 | 9 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 3.2 | $1.6M | 77 | Under 3 |
| Physical therapy | Not scored | Not scored | 4 | 3.2 | $2.9M | 119 | 6 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 2.4 | $5.1M | 303 | 16 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 2.4 | $2.9M | 114 | 4 |
| Chiropractors | Not scored | Not scored | 2 | 1.6 | $5.7M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 1.6 | $14.6M | Too few | 5 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 1.6 | $7.6M | Too few | 8 |
| Laundromats | Not scored | Not scored | 2 | 1.6 | $9.7M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.8 | $19.5M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.8 | $15.3M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.8 | $8.7M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.8 | Index only | Too few | 8 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.8 | $29.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 8 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Laurinburg area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.5M | $838 | 87 |
| Gasoline and other fuels | $34.8M | $2,769 | 107 |
| Food away from home | $37.2M | $2,954 | 73 |
| Groceries | $65.6M | $5,218 | 83 |
| Personal care products and services | $9M | $716 | 71 |
| Child care and other personal services | $4M | $322 | 55 |
| Memberships, classes and admissions | $6.2M | $495 | 50 |
| Medical and dental services | $11.4M | $909 | 71 |
| Pets | $8.7M | $693 | 76 |
| Clothing, shoes and related services | $19.5M | $1,549 | 75 |
| Vehicle insurance | $29.8M | $2,365 | 121 |
| Home repairs, maintenance and insurance | $29.2M | $2,321 | 77 |
| Lawn care, cleaning and other household services | $15.3M | $1,213 | 86 |
| Rent and homeowner costs | $160.9M | $12,790 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Laurinburg area
- Population, 2025 estimate
- 33,322−0.3% since 2020
- Households
- 12,580
- Median age
- 38.8
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.8
- Land area
- 319 sq. mi.
- People per square mile
- 105
- Median household income
- $45,730+22.8% vs. 2015–2019, before inflation
- Average household income
- $70,579
- Median home value
- $114,900
- Jobs located here
- 11,781
- Daytime population
- 32,005Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Laurinburg area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Laurinburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Laurinburg area 1
- Scotland County, NC33,590 people
Other markets based in North Carolina 12
- Charlotte-Concord-Gastonia, NC-SC metro area2,768,407 people
- Raleigh-Cary, NC metro area1,487,302 people
- Greensboro-High Point, NC metro area786,419 people
- Winston-Salem, NC metro area689,766 people
- Durham-Chapel Hill, NC metro area601,724 people
- Wilmington, NC metro area453,347 people
- Asheville, NC metro area414,711 people
- Fayetteville, NC metro area392,380 people
- Hickory-Lenoir-Morganton, NC metro area368,316 people
- Jacksonville, NC metro area207,906 people
- Greenville, NC metro area177,193 people
- Burlington, NC metro area176,893 people
Questions
How fast is the Laurinburg, NC area growing?
Population estimates put the Laurinburg area at 33,322 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 12,580 households. Against the 2015–2019 survey, median household income rose 22.8%, before inflation.
How much do households in the Laurinburg, NC area spend?
Households in the Laurinburg area spend about $160.9M a year on rent and homeowner costs, $65.6M on groceries and $37.2M on food away from home. Relative to the U.S., household spending in the Laurinburg area runs highest on vehicle insurance (an index of 121, where 100 is the U.S. average) and lowest on memberships, classes and admissions (50).
Which business types have the highest market scores in the Laurinburg, NC area?
Of the business types scored in the Laurinburg area, insurance agencies (70), home repair companies (62) and real estate businesses (59) have the highest Groundwork market scores. For insurance agencies, that ranks #102 of 537 scored small-town markets.
How does the Laurinburg, NC area compare with the U.S.?
Median household income in the Laurinburg area is $45,730, 43% below the U.S. median of $80,734. The population fell 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $114,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.1 times the U.S. rate) and lowest for real estate businesses (69% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 35 of the 56 business types have a score in the Laurinburg area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Laurinburg area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Laurinburg area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Laurinburg area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.