County profile · North Carolina
Rockingham County, NC market data
Population, household spending and competition for 56 business types in Rockingham County, each scored against other counties.
- Population, 2025
- 94,195
- +3.3% since 2020
- Households
- 39,606
- Median household income
- $57,053
- +30.9% vs. 2015–2019, before inflation
- Median home value
- $168,600
- Jobs located here
- 23,772
- Highest market score
- 81
- Insurance agencies, #204 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Rockingham County by name and distance, and the households and spending within reach. Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 94,195 people live in Rockingham County, in 39,606 households. Population estimates put the population change in Rockingham County from 2020 to 2025 at +3.3%, in step with the U.S. (+3.1%). The median household income in Rockingham County is $57,053 a year, 29% below the U.S. median of $80,734. That rose 30.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Rockingham County spend the most on vehicle insurance (an index of 134, where 100 is the U.S. average) and the least on memberships, classes and admissions (55).
The highest Groundwork market scores in Rockingham County are for insurance agencies (81), chiropractors (73) and coffee shops and cafes (73). Rockingham County ranks #204 of 2,272 scored counties for insurance agencies.
Rockingham County is part of the Greensboro-High Point metro area. For its number of households, Rockingham County has the most map listings, relative to the U.S., for funeral homes (2.1 times the U.S. rate) and the fewest for real estate agents and brokers (71% below the U.S. rate).
All 56 business types in Rockingham County
Highest Groundwork market score first. Each score compares Rockingham County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 81 | #204 of 2,272 | 40 | 10.1 | $2.6M | 207 | 25 |
| Chiropractors | 73 | #164 of 1,490 | 6 | 1.5 | $6.4M | 266 | 4 |
| Coffee shops and cafes | 73 | #225 of 2,063 | 17 | 4.3 | $7.5M | 202 | 10 |
| Car washes and detailing | 72 | #181 of 1,451 | 12 | 3.0 | $3M | 121 | 3 |
| Spas and skin care | 67 | #299 of 1,769 | 20 | 5.0 | $1.5M | 174 | 4 |
| Physical therapy | 66 | #300 of 1,422 | 12 | 3.0 | $3.2M | 132 | 4 |
| Real estate agents and brokers | 65 | #345 of 2,176 | 35 | 8.8 | Index only | 279 | 24 |
| Restaurants and cafes | 65 | #553 of 2,405 | 257 | 64.9 | $494K | 133 | 126 |
| Lawn, cleaning and pest control | 63 | #393 of 1,771 | 26 | 6.6 | $2M | 117 | 52 |
| Real estate | 63 | #442 of 2,229 | 52 | 13.1 | Index only | 236 | 34 |
| Sit-down restaurants | 63 | #610 of 2,405 | 134 | 33.8 | $947K | 143 | 55 |
| Bakeries and dessert shops | 62 | #475 of 1,889 | 26 | 6.6 | $4.9M | 118 | 10 |
| Electricians | 61 | #323 of 1,160 | 6 | 1.5 | $16.3M | 136 | 22 |
| Optometrists and eye care | 61 | #390 of 1,302 | 10 | 2.5 | $3.8M | 122 | 5 |
| Mortgage brokers and lenders | 60 | #240 of 887 | 6 | 1.5 | Index only | 227 | Under 3 |
| Veterinarians | 60 | #496 of 1,485 | 13 | 3.3 | $2.3M | 84 | 7 |
| Primary care and pediatrics | 58 | #592 of 1,656 | 21 | 5.3 | $1.8M | 102 | 17 |
| Pizza | 57 | #751 of 2,090 | 26 | 6.6 | $4.9M | 96 | 60 |
| Clothing, shoes and laundry | 57 | #813 of 2,210 | 52 | 13.1 | $1.2M | 141 | 16 |
| Property management | 56 | #348 of 910 | 9 | 2.3 | Index only | 107 | 8 |
| Collision repair and body shops | 56 | #518 of 1,327 | 11 | 2.8 | $3.3M | 108 | 10 |
| Dentists and orthodontists | 56 | #722 of 1,886 | 30 | 7.6 | $1.3M | 129 | 18 |
| Clothing and shoe stores | 55 | #855 of 2,087 | 40 | 10.1 | $1.6M | 127 | 16 |
| Pet businesses | 54 | #923 of 2,200 | 48 | 12.1 | $620K | 71 | 13 |
| Doctors, dentists and clinics | 54 | #1,016 of 2,394 | 191 | 48.2 | $200K | 131 | 48 |
| Fast food and sandwich shops | 53 | #1,027 of 2,222 | 45 | 11.4 | $2.8M | 92 | 60 |
| Gyms | 52 | #842 of 1,792 | 19 | 4.8 | $1.1M | 86 | 8 |
| Salons, barbers and spas | 52 | #1,068 of 2,385 | 131 | 33.1 | $233K | 110 | 15 |
| Tire shops | 51 | #770 of 1,530 | 25 | 6.3 | $1.5M | 58 | 3 |
| Gyms, studios and classes | 51 | #1,011 of 2,088 | 34 | 8.6 | $628K | 95 | 11 |
| Landscaping and lawn care | 50 | #708 of 1,493 | 23 | 5.8 | $2.2M | 76 | 37 |
| HVAC and plumbing | 50 | #845 of 1,707 | 18 | 4.5 | $5.4M | 114 | 43 |
| Nail salons | 49 | #724 of 1,328 | 15 | 3.8 | $2M | 122 | Under 3 |
| Pet grooming and boarding | 49 | #770 of 1,461 | 19 | 4.8 | $1.6M | 62 | 6 |
| Home repair trades | 49 | #1,060 of 2,057 | 37 | 9.3 | $2.6M | 109 | 77 |
| Gas stations | 49 | #1,226 of 2,358 | 67 | 16.9 | $1.8M | 76 | 64 |
| Martial arts and dance studios | 48 | #744 of 1,334 | 14 | 3.5 | $1.5M | 76 | 3 |
| Hair salons | 48 | #1,297 of 2,339 | 79 | 19.9 | $387K | 90 | 11 |
| Auto repair and car care | 48 | #1,315 of 2,401 | 166 | 41.9 | $220K | 82 | 46 |
| Child care and preschools | 46 | #929 of 1,611 | 18 | 4.5 | $743K | 74 | 20 |
| Pet stores | 43 | #603 of 974 | 8 | 2.0 | $3.7M | 82 | Under 3 |
| Funeral homes | 43 | #904 of 1,472 | 17 | 4.3 | $349K | 51 | 10 |
| Auto repair shops | 43 | #1,537 of 2,378 | 105 | 26.5 | $348K | 78 | 36 |
| Barbershops | 42 | #892 of 1,356 | 16 | 4.0 | $1.9M | 101 | Under 3 |
| Convenience stores | 42 | #1,406 of 2,261 | 42 | 10.6 | $5.2M | 66 | 14 |
| Grocery and convenience stores | 41 | #1,554 of 2,402 | 91 | 23.0 | $2.4M | 71 | 29 |
| Grocery stores | 40 | #1,371 of 2,070 | 39 | 9.8 | $5.6M | 60 | 15 |
| Roofing and gutters | 39 | #833 of 1,177 | 13 | 3.3 | $7.5M | 89 | 12 |
| Oil change and quick lube | 30 | #405 of 479 | 6 | 1.5 | $6.1M | 44 | 4 |
| Laundromats | Not scored | Not scored | 4 | 1.0 | $16.1M | 129 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.5 | $32.3M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.5 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 0.5 | $25.5M | Too few | 4 |
| House cleaning | Not scored | Not scored | 1 | 0.3 | $50.9M | Too few | 11 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.3 | $21.3M | Too few | 8 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Rockingham County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $36.6M | $924 | 96 |
| Gasoline and other fuels | $121M | $3,056 | 118 |
| Food away from home | $126.9M | $3,203 | 79 |
| Groceries | $217.8M | $5,498 | 87 |
| Personal care products and services | $30.6M | $772 | 77 |
| Child care and other personal services | $13.4M | $338 | 58 |
| Memberships, classes and admissions | $21.3M | $539 | 55 |
| Medical and dental services | $38.2M | $965 | 75 |
| Pets | $29.7M | $751 | 83 |
| Clothing, shoes and related services | $64.5M | $1,630 | 79 |
| Vehicle insurance | $103.8M | $2,621 | 134 |
| Home repairs, maintenance and insurance | $97.7M | $2,468 | 82 |
| Lawn care, cleaning and other household services | $50.9M | $1,286 | 91 |
| Rent and homeowner costs | $532.6M | $13,446 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Rockingham County
- Population, 2025 estimate
- 94,195+3.3% since 2020
- Households
- 39,606
- Median age
- 44.4
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 566 sq. mi.
- People per square mile
- 163
- Median household income
- $57,053+30.9% vs. 2015–2019, before inflation
- Average household income
- $76,096
- Median home value
- $168,600
- Jobs located here
- 23,772
- Daytime population
- 75,539Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rockingham County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in North Carolina 8
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- Guilford County, NC547,940 people
- Stokes County, NC45,139 people
- Alamance County, NC176,893 people
- Forsyth County, NC389,977 people
- Randolph County, NC146,348 people
- Davidson County, NC172,954 people
- Person County, NC39,542 people
Questions
How fast is Rockingham County, NC growing?
Population estimates put Rockingham County at 94,195 people in 2025, up 3.3% since 2020, in step with the U.S. (+3.1%). It has 39,606 households. Against the 2015–2019 survey, median household income rose 30.9%, before inflation.
How much do households in Rockingham County, NC spend?
Households in Rockingham County spend about $532.6M a year on rent and homeowner costs, $217.8M on groceries and $126.9M on food away from home. Relative to the U.S., household spending in Rockingham County runs highest on vehicle insurance (an index of 134, where 100 is the U.S. average) and lowest on memberships, classes and admissions (55).
Which business types have the highest market scores in Rockingham County, NC?
Of the business types scored in Rockingham County, insurance agencies (81), chiropractors (73) and coffee shops and cafes (73) have the highest Groundwork market scores. For insurance agencies, that ranks #204 of 2,272 scored counties.
How does Rockingham County, NC compare with the U.S.?
Median household income in Rockingham County is $57,053, 29% below the U.S. median of $80,734. The population rose 3.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $168,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (2.1 times the U.S. rate) and lowest for real estate agents and brokers (71% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in Rockingham County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rockingham County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Rockingham County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.