County profile · North Carolina
Guilford County, NC market data
Population, household spending and competition for 56 business types in Guilford County, each scored against other counties.
- Population, 2025
- 562,234
- +4.4% since 2020
- Households
- 219,718
- Median household income
- $68,642
- +28.9% vs. 2015–2019, before inflation
- Median home value
- $259,900
- Jobs located here
- 296,070
- Highest market score
- 78
- Pet grooming and boarding, #91 of 1,461 scored counties
A site report maps the competitors on map listings around any address in Guilford County by name and distance, and the households and spending within reach. Or open the report at the center of Guilford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 562,234 people live in Guilford County, in 219,718 households. Between 2020 and 2025, the population of Guilford County grew 4.4%, faster than the U.S. (+3.1%). The median household income in Guilford County is $68,642 a year, 15% below the U.S. median of $80,734. That rose 28.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Guilford County spend the most on vehicle insurance (an index of 124, where 100 is the U.S. average) and the least on memberships, classes and admissions (71).
The highest Groundwork market scores in Guilford County are for pet grooming and boarding businesses (78), chiropractors (73) and pet stores (70). Guilford County ranks #91 of 1,461 scored counties for pet grooming and boarding businesses.
Guilford County is part of the Greensboro-High Point metro area. For its number of households, Guilford County has the most map listings, relative to the U.S., for nail salons (47% above the U.S. rate) and the fewest for chiropractors (48% below the U.S. rate).
All 56 business types in Guilford County
Highest Groundwork market score first. Each score compares Guilford County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet grooming and boarding | 78 | #91 of 1,461 | 62 | 2.8 | $3.1M | 121 | 33 |
| Chiropractors | 73 | #167 of 1,490 | 62 | 2.8 | $3.9M | 161 | 40 |
| Pet stores | 70 | #169 of 974 | 37 | 1.7 | $5.2M | 114 | 16 |
| Pet businesses | 68 | #350 of 2,200 | 208 | 9.5 | $917K | 104 | 120 |
| Landscaping and lawn care | 67 | #303 of 1,493 | 107 | 4.9 | $3M | 101 | 202 |
| Electricians | 65 | #247 of 1,160 | 46 | 2.1 | $13.4M | 112 | 144 |
| Gas stations | 65 | #557 of 2,358 | 243 | 11.1 | $2.6M | 108 | 228 |
| Convenience stores | 65 | #594 of 2,261 | 187 | 8.5 | $6.9M | 88 | 57 |
| Funeral homes | 62 | #434 of 1,472 | 40 | 1.8 | $715K | 105 | 25 |
| Veterinarians | 61 | #471 of 1,485 | 73 | 3.3 | $2.6M | 96 | 71 |
| Pest control | 60 | #225 of 699 | 38 | 1.7 | $8.3M | 82 | 23 |
| Collision repair and body shops | 60 | #436 of 1,327 | 60 | 2.7 | $3.2M | 105 | 45 |
| HVAC and plumbing | 59 | #540 of 1,707 | 140 | 6.4 | $4.4M | 93 | 191 |
| Coffee shops and cafes | 59 | #655 of 2,063 | 194 | 8.8 | $4.1M | 112 | 114 |
| Laundromats | 58 | #293 of 785 | 29 | 1.3 | $13.9M | 111 | 15 |
| Home inspectors | 57 | #135 of 415 | 9 | 0.4 | Index only | 138 | 18 |
| Lawn, cleaning and pest control | 57 | #610 of 1,771 | 200 | 9.1 | $1.6M | 94 | 388 |
| Grocery and convenience stores | 57 | #902 of 2,402 | 414 | 18.8 | $3.1M | 93 | 176 |
| Primary care and pediatrics | 55 | #683 of 1,656 | 127 | 5.8 | $1.9M | 106 | 253 |
| Optometrists and eye care | 54 | #594 of 1,302 | 82 | 3.7 | $2.9M | 93 | 34 |
| Bakeries and dessert shops | 54 | #788 of 1,889 | 192 | 8.7 | $4.2M | 101 | 128 |
| Home repair trades | 54 | #859 of 2,057 | 289 | 13.2 | $2.1M | 88 | 373 |
| Insurance agencies | 54 | #990 of 2,272 | 350 | 15.9 | $1.5M | 121 | 257 |
| Urgent care and walk-in clinics | 53 | #145 of 325 | 11 | 0.5 | $21.8M | 89 | 14 |
| Oil change and quick lube | 53 | #229 of 479 | 17 | 0.8 | $11.4M | 83 | 15 |
| Roofing and gutters | 53 | #536 of 1,177 | 103 | 4.7 | $6M | 71 | 38 |
| Pizza | 53 | #904 of 2,090 | 168 | 7.6 | $4.8M | 94 | 494 |
| Physical therapy | 51 | #696 of 1,422 | 109 | 5.0 | $2.2M | 91 | 73 |
| Grocery stores | 51 | #987 of 2,070 | 159 | 7.2 | $8.2M | 88 | 119 |
| House cleaning | 50 | #423 of 847 | 55 | 2.5 | $5.8M | 90 | 163 |
| Mortgage brokers and lenders | 49 | #459 of 887 | 81 | 3.7 | Index only | 103 | 40 |
| Auto repair shops | 49 | #1,239 of 2,378 | 461 | 21.0 | $421K | 95 | 215 |
| Tire shops | 48 | #831 of 1,530 | 104 | 4.7 | $1.9M | 75 | 36 |
| Auto repair and car care | 48 | #1,307 of 2,401 | 777 | 35.4 | $250K | 93 | 311 |
| Barbershops | 47 | #791 of 1,356 | 153 | 7.0 | $1.3M | 66 | 10 |
| Restaurants and cafes | 46 | #1,360 of 2,405 | 2,223 | 101.2 | $362K | 98 | 1,056 |
| Sit-down restaurants | 46 | #1,374 of 2,405 | 1,244 | 56.6 | $647K | 97 | 440 |
| Child care and preschools | 44 | #985 of 1,611 | 139 | 6.3 | $693K | 69 | 162 |
| Fast food and sandwich shops | 44 | #1,379 of 2,222 | 324 | 14.7 | $2.5M | 81 | 494 |
| Nail salons | 43 | #898 of 1,328 | 193 | 8.8 | $992K | 59 | 28 |
| Car washes and detailing | 43 | #908 of 1,451 | 94 | 4.3 | $2.1M | 82 | 43 |
| Gyms | 43 | #1,163 of 1,792 | 156 | 7.1 | $989K | 76 | 73 |
| Dry cleaners | 41 | #343 of 507 | 26 | 1.2 | $15.5M | 99 | 38 |
| Real estate agents and brokers | 41 | #1,531 of 2,176 | 590 | 26.9 | Index only | 101 | 272 |
| Clothing and shoe stores | 40 | #1,408 of 2,087 | 408 | 18.6 | $991K | 78 | 197 |
| Martial arts and dance studios | 39 | #971 of 1,334 | 103 | 4.7 | $1.5M | 74 | 64 |
| Clothing, shoes and laundry | 38 | #1,598 of 2,210 | 551 | 25.1 | $734K | 83 | 250 |
| Real estate | 38 | #1,742 of 2,229 | 776 | 35.3 | Index only | 97 | 522 |
| Yoga, Pilates and fitness studios | 36 | #620 of 777 | 58 | 2.6 | $2.7M | 65 | 73 |
| Spas and skin care | 36 | #1,396 of 1,769 | 276 | 12.6 | $694K | 79 | 55 |
| Gyms, studios and classes | 36 | #1,620 of 2,088 | 317 | 14.4 | $487K | 73 | 137 |
| Doctors, dentists and clinics | 36 | #1,870 of 2,394 | 1,971 | 89.7 | $121K | 80 | 616 |
| Dentists and orthodontists | 35 | #1,490 of 1,886 | 274 | 12.5 | $873K | 89 | 202 |
| Property management | 34 | #726 of 910 | 96 | 4.4 | Index only | 61 | 148 |
| Hair salons | 34 | #1,925 of 2,339 | 695 | 31.6 | $276K | 64 | 135 |
| Salons, barbers and spas | 32 | #2,085 of 2,385 | 1,347 | 61.3 | $142K | 67 | 232 |
Household spending in Guilford County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $194.3M | $884 | 92 |
| Gasoline and other fuels | $624.1M | $2,840 | 109 |
| Food away from home | $804.7M | $3,662 | 90 |
| Groceries | $1.3B | $5,908 | 93 |
| Personal care products and services | $191.5M | $871 | 87 |
| Child care and other personal services | $96.4M | $439 | 76 |
| Memberships, classes and admissions | $154.2M | $702 | 71 |
| Medical and dental services | $239.3M | $1,089 | 85 |
| Pets | $190.7M | $868 | 95 |
| Clothing, shoes and related services | $404.2M | $1,840 | 90 |
| Vehicle insurance | $533.3M | $2,427 | 124 |
| Home repairs, maintenance and insurance | $617.3M | $2,809 | 93 |
| Lawn care, cleaning and other household services | $317M | $1,443 | 102 |
| Rent and homeowner costs | $3.3B | $14,802 | 89 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Guilford County
- Population, 2025 estimate
- 562,234+4.4% since 2020
- Households
- 219,718
- Median age
- 38.9
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.8
- Land area
- 646 sq. mi.
- People per square mile
- 848
- Median household income
- $68,642+28.9% vs. 2015–2019, before inflation
- Average household income
- $96,200
- Median home value
- $259,900
- Jobs located here
- 296,070
- Daytime population
- 603,586Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Guilford County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Guilford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in North Carolina 8
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- Forsyth County, NC389,977 people
- Rockingham County, NC92,131 people
- Alamance County, NC176,893 people
- Davidson County, NC172,954 people
- Stokes County, NC45,139 people
- Caswell County, NC22,404 people
- Davie County, NC44,122 people
Questions
How fast is Guilford County, NC growing?
Population estimates put Guilford County at 562,234 people in 2025, up 4.4% since 2020, faster than the U.S. (+3.1%). It has 219,718 households. Against the 2015–2019 survey, median household income rose 28.9%, before inflation.
How much do households in Guilford County, NC spend?
Households in Guilford County spend about $3.3B a year on rent and homeowner costs, $1.3B on groceries and $804.7M on food away from home. Relative to the U.S., household spending in Guilford County runs highest on vehicle insurance (an index of 124, where 100 is the U.S. average) and lowest on memberships, classes and admissions (71).
Which business types have the highest market scores in Guilford County, NC?
Of the business types scored in Guilford County, pet grooming and boarding businesses (78), chiropractors (73) and pet stores (70) have the highest Groundwork market scores. For pet grooming and boarding businesses, that ranks #91 of 1,461 scored counties.
How does Guilford County, NC compare with the U.S.?
Median household income in Guilford County is $68,642, 15% below the U.S. median of $80,734. The population rose 4.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $259,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for nail salons (47% above the U.S. rate) and lowest for chiropractors (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Guilford County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Guilford County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Guilford County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Guilford County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.