Groundwork

Clothing and laundry · Small-town market · New York

Clothing and shoe stores in the Seneca Falls, NY area

How the Seneca Falls, NY area compares with other small-town markets and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 24 out of 100: Low

Ranked #481 of 536 scored small-town markets
#14 of 14 scored small-town markets based in New York

Listings
51
44 chain locations (86%)
Official establishments
44
−20.0% since 2019
Household spending a year
$27.6M
On clothing, shoes and related services · $2,026 a household
Spending per listing
$540K
57% below the U.S.
Listings per 10k households
37.5
2.3 times the U.S.
Population, 2025
32,883
−1.7% since 2020

See the clothing and shoe stores around any address in the Seneca Falls area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Seneca Falls area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For clothing and shoe stores, the Seneca Falls area has a Groundwork market score of 24 (low): #481 of 536 scored small-town markets and #14 of 14 scored small-town markets based in New York. That puts it in the bottom quarter of small-town markets.

Household spending on clothing, shoes and related services in the Seneca Falls area comes to about $27.6M a year: $2,026 per household, in line with the U.S. average. That works out to $540K per store, 57% below the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

The Seneca Falls area has 51 clothing and shoe stores on map listings as of September 2026. Of those, 44 are chain locations, or 86%, against 44% across the U.S. That comes to 37.5 for every 10,000 households, 2.3 times the U.S. rate of 16.2.

Official counts show 44 businesses with payroll classed as clothing and shoe stores in the Seneca Falls area in 2023, down 20.0% from 2019. That is one for every 309 households, against one for every 1,273 across the U.S. Population estimates show the Seneca Falls area declined 1.7% from 2020 to 2025, against +3.1% for the U.S.

How the Seneca Falls area compares

The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Seneca Falls, NY area compared with New York and the U.S.
MeasureSeneca Falls areaNew YorkU.S.
Listings per 10k households37.519.316.2
Spending per listing$540K$1.3M$1.3M
Households per official establishment3091,0391,273
Official establishment growth, 2019–2023−20.0%−16.7%−12.2%
Population growth, 2020–2025−1.7%−0.6%+3.1%
Spending per household on clothing, shoes and related services$2,026$2,448$2,055
Median household income$68,089$85,974$80,734
Groundwork market score2439

Official counts and lending

Businesses

Official establishments, 2019 to 2023
44−20.0% over the period
Employees, 2023
499
Annual payroll, 2023
$10.4M
One-person businesses, 2023
17Businesses with no payroll
Map listings, September 2026
5144 chain locations
Listings at the U.S. rate for this spending
22The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in the Seneca Falls area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Seneca Falls area

Population, 2025 estimate
32,883−1.7% since 2020
Households
13,606
Median age
43.9
Homes lived in by their owners
71%
Vehicles per household
1.7
Land area
324 sq. mi.
People per square mile
102
Median household income
$68,089+24.8% vs. 2015–2019, before inflation
Average household income
$89,874
Median home value
$155,400
Jobs located here
11,145
Daytime population
30,768Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Seneca Falls area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

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Clothing and shoe stores across New York

Every New York market ranked →

The highest-scoring small-town markets in New York for clothing and shoe stores, numbered among those based in New York, with the Seneca Falls area marked.

Top small-town markets in New York

Small-town markets in New York ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Monticello, NY93206.4$3.5M+2.7%#4 of 536
2Amsterdam, NY87126.1$3.3M+1.1%#9 of 536
3Oneonta, NY822611.2$1.8M+3.8%#21 of 536
4Batavia, NY77197.6$2.7M+0.2%#40 of 536
5Auburn, NY76268.2$2.5M−2.3%#52 of 536
6Corning, NY75328.2$2.5M−1.6%#59 of 536
7Cortland, NY741910.0$2.1M−1.9%#67 of 536
8Massena-Ogdensburg, NY73389.1$2.2M−2.5%#73 of 536
9Gloversville, NY722310.1$2M−1.6%#85 of 536
10Olean, NY68319.7$2M−2.1%#112 of 536
14Seneca Falls, NY245137.5$540K−1.7%#481 of 536

Other business types in the Seneca Falls area

Each with its Groundwork market score here, out of 100, where it has one.

Clothing and laundry

Funeral services

Questions

How many clothing and shoe stores are in the Seneca Falls, NY area?

Map listings as of September 2026 show 51 clothing and shoe stores in the Seneca Falls area. 44 of them (86%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 44 businesses with payroll classed as clothing and shoe stores in 2023, down 20.0% from 2019. Official counts list 17 one-person businesses without payroll.

How much do households in the Seneca Falls, NY area spend on clothing, shoes and related services?

About $27.6M a year, or $2,026 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 51 clothing and shoe stores on map listings, it comes to $540K per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 13,606 households in the Seneca Falls area and national spending patterns by income.

How does the Seneca Falls, NY area compare with the U.S. for clothing and shoe stores?

The Seneca Falls area has 37.5 clothing and shoe stores per 10,000 households, 2.3 times the U.S. rate of 16.2. Spending per store is $540K, 57% below the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, the Seneca Falls area would have about 22, against 51 on map listings. There is one business with payroll in the industry for every 309 households, against one for every 1,273 across the U.S. The official count fell 20.0% from 2019 to 2023, against −12.2% for the U.S.

How fast is the Seneca Falls, NY area growing?

Population estimates put the Seneca Falls area at 32,883 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 13,606 households. Median household income in the Seneca Falls area is $68,089, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Seneca Falls area scores 24 for clothing and shoe stores (low), #481 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Seneca Falls area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Seneca Falls area

Screening a site or an acquisition in the Seneca Falls area?

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.