Groundwork

Clothing and laundry · Small-town market · New York

Clothing and shoe stores in the Plattsburgh, NY area

Competitor counts, household spending and official business counts for clothing and shoe stores in the Plattsburgh, NY area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 59 out of 100: Upper middle

Ranked #191 of 536 scored small-town markets
#13 of 14 scored small-town markets based in New York

Listings
45
22 chain locations (49%)
Official establishments
18
−28.0% since 2019
Household spending a year
$70.1M
On clothing, shoes and related services · $2,089 a household
Spending per listing
$1.6M
23% above the U.S.
Listings per 10k households
13.4
17% below the U.S.
Population, 2025
78,138
−2.0% since 2020

See the clothing and shoe stores around any address in the Plattsburgh area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Plattsburgh area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on clothing, shoes and related services in the Plattsburgh area comes to about $70.1M a year: $2,089 per household, 2% above the U.S. average. That works out to $1.6M per store, 23% above the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

There are 45 clothing and shoe stores on map listings in the Plattsburgh area as of September 2026. Chain locations make up 49% of them, against 44% across the U.S. Per 10,000 households, that is 13.4, 17% below the U.S. rate of 16.2.

In 2023, official counts showed 18 businesses with payroll in the Plattsburgh area classed as clothing and shoe stores, down 28.0% from 2019. That is one for every 1,864 households, against one for every 1,273 across the U.S. Official counts also show 32 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $20K has gone to businesses classed as clothing and shoe stores in the Plattsburgh area.

Population estimates put the population change in the Plattsburgh area from 2020 to 2025 at −2.0%, against +3.1% for the U.S. For clothing and shoe stores, the Plattsburgh area has a Groundwork market score of 59 (upper middle): #191 of 536 scored small-town markets and #13 of 14 scored small-town markets based in New York.

How the Plattsburgh area compares

The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Plattsburgh, NY area compared with New York and the U.S.
MeasurePlattsburgh areaNew YorkU.S.
Listings per 10k households13.419.316.2
Spending per listing$1.6M$1.3M$1.3M
Households per official establishment1,8641,0391,273
Official establishment growth, 2019–2023−28.0%−16.7%−12.2%
Population growth, 2020–2025−2.0%−0.6%+3.1%
Spending per household on clothing, shoes and related services$2,089$2,448$2,055
Median household income$71,224$85,974$80,734
Groundwork market score5939

Official counts and lending

Businesses

Official establishments, 2019 to 2023
18−28.0% over the period
Employees, 2023
257
Annual payroll, 2023
$4.1M
One-person businesses, 2023
32Businesses with no payroll
Map listings, September 2026
4522 chain locations
Listings at the U.S. rate for this spending
55The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$20K

SBA-backed loans to businesses classed as clothing and shoe stores in the Plattsburgh area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Plattsburgh area

Population, 2025 estimate
78,138−2.0% since 2020
Households
33,556
Median age
42.3
Homes lived in by their owners
69%
Vehicles per household
1.7
Land area
1,038 sq. mi.
People per square mile
76
Median household income
$71,224+26.4% vs. 2015–2019, before inflation
Average household income
$91,254
Median home value
$180,600
Jobs located here
30,059
Daytime population
74,633Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Plattsburgh area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

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Clothing and shoe stores across New York

Every New York market ranked →

The highest-scoring small-town markets in New York for clothing and shoe stores, numbered among those based in New York, with the Plattsburgh area marked.

Top small-town markets in New York

Small-town markets in New York ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Monticello, NY93206.4$3.5M+2.7%#4 of 536
2Amsterdam, NY87126.1$3.3M+1.1%#9 of 536
3Oneonta, NY822611.2$1.8M+3.8%#21 of 536
4Batavia, NY77197.6$2.7M+0.2%#40 of 536
5Auburn, NY76268.2$2.5M−2.3%#52 of 536
6Corning, NY75328.2$2.5M−1.6%#59 of 536
7Cortland, NY741910.0$2.1M−1.9%#67 of 536
8Massena-Ogdensburg, NY73389.1$2.2M−2.5%#73 of 536
9Gloversville, NY722310.1$2M−1.6%#85 of 536
10Olean, NY68319.7$2M−2.1%#112 of 536
13Plattsburgh, NY594513.4$1.6M−2.0%#191 of 536

Other business types in the Plattsburgh area

Each with its Groundwork market score here, out of 100, where it has one.

Clothing and laundry

Funeral services

Questions

How many clothing and shoe stores are in the Plattsburgh, NY area?

As of September 2026, map listings count 45 clothing and shoe stores in the Plattsburgh area. 22 of them (49%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 18 businesses with payroll classed as clothing and shoe stores in 2023, down 28.0% from 2019. Another 32 one-person businesses have no payroll, by official counts.

How much do households in the Plattsburgh, NY area spend on clothing, shoes and related services?

About $70.1M a year, or $2,089 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 45 clothing and shoe stores on map listings, it comes to $1.6M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 33,556 households in the Plattsburgh area and national spending patterns by income.

How does the Plattsburgh, NY area compare with the U.S. for clothing and shoe stores?

The Plattsburgh area has 13.4 clothing and shoe stores per 10,000 households, 17% below the U.S. rate of 16.2. Spending per store is $1.6M, 23% above the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, the Plattsburgh area would have about 55, against 45 on map listings. There is one business with payroll in the industry for every 1,864 households, against one for every 1,273 across the U.S. The official count fell 28.0% from 2019 to 2023, against −12.2% for the U.S.

How fast is the Plattsburgh, NY area growing?

Population estimates put the Plattsburgh area at 78,138 people in 2025, down 2.0% since 2020, against +3.1% for the U.S. It has 33,556 households. Median household income in the Plattsburgh area is $71,224, 12% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Plattsburgh area scores 59 for clothing and shoe stores (upper middle), #191 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Plattsburgh area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Plattsburgh area

Screening a site or an acquisition in the Plattsburgh area?

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.