Fitness and classes · Small-town market · New York
Gyms and studios in the Batavia, NY area
The gyms and studios in the Batavia, NY area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 31 out of 100: Lower middle
Ranked #464 of 535 scored small-town markets
#14 of 14 scored small-town markets based in New York
- Listings
- 52
- 4 chain locations (8%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $19.1M
- On memberships, classes and admissions · $767 a household
- Spending per listing
- $367K
- 45% below the U.S.
- Listings per 10k households
- 20.9
- 40% above the U.S.
- Population, 2025
- 58,416
- +0.2% since 2020
See the gyms and studios around any address in the Batavia area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Batavia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for gyms and studios in the Batavia area is 31 (lower middle), #464 of 535 scored small-town markets and #14 of 14 scored small-town markets based in New York. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 52 gyms and studios in the Batavia area. Of those, 4 are chain locations, or 8%, against 20% across the U.S. That is 20.9 per 10,000 households, 40% above the U.S. rate of 14.9.
At $767 per household (22% below the U.S. average), households in the Batavia area spend about $19.1M a year on memberships, classes and admissions. That is about $367K of household spending for each location on map listings, 45% below the U.S. figure of $662K.
The official count of businesses with payroll classed as fitness centers and recreation instruction in the Batavia area was 11 in 2023. That is one for every 2,261 households, against one for every 1,641 across the U.S. Between 2020 and 2025, the population of the Batavia area grew 0.2%, slower than the U.S. (+3.1%).
How the Batavia area compares
The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Batavia area | New York | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.9 | 15.2 | 14.9 |
| Spending per listing | $367K | $707K | $662K |
| Households per official establishment | 2,261 | 1,454 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | −4.0% | +8.2% |
| Population growth, 2020–2025 | +0.2% | −0.6% | +3.1% |
| Spending per household on memberships, classes and admissions | $767 | $1,071 | $983 |
| Median household income | $73,314 | $85,974 | $80,734 |
| Groundwork market score | 31 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11
- Employees, 2023
- 193
- Annual payroll, 2023
- $2.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 524 chain locations
- Listings at the U.S. rate for this spending
- 29The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Batavia area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Batavia area
- Population, 2025 estimate
- 58,416+0.2% since 2020
- Households
- 24,873
- Median age
- 43.3
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.7
- Land area
- 493 sq. mi.
- People per square mile
- 117
- Median household income
- $73,314+21.1% vs. 2015–2019, before inflation
- Average household income
- $88,146
- Median home value
- $170,500
- Jobs located here
- 23,039
- Daytime population
- 52,508Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Batavia area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Batavia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across New York
Every New York market ranked →The highest-scoring small-town markets in New York for gyms and studios, numbered among those based in New York, with the Batavia area marked.
Top small-town markets in New York
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monticello, NY | 72 | 34 | 10.8 | $819K | +2.7% | #39 of 535 |
| 2Auburn, NY | 67 | 30 | 9.5 | $793K | −2.3% | #78 of 535 |
| 3Seneca Falls, NY | 66 | 9 | 6.6 | $1.1M | −1.7% | #84 of 535 |
| 4Plattsburgh, NY | 64 | 34 | 10.1 | $775K | −2.0% | #107 of 535 |
| 5Massena-Ogdensburg, NY | 64 | 39 | 9.4 | $752K | −2.5% | #108 of 535 |
| 6Corning, NY | 64 | 39 | 9.9 | $752K | −1.6% | #109 of 535 |
| 7Gloversville, NY | 61 | 24 | 10.5 | $677K | −1.6% | #138 of 535 |
| 8Amsterdam, NY | 59 | 21 | 10.7 | $675K | +1.1% | #163 of 535 |
| 9Oneonta, NY | 56 | 30 | 12.9 | $593K | +3.8% | #200 of 535 |
| 10Olean, NY | 55 | 32 | 10.0 | $642K | −2.1% | #209 of 535 |
| 14Batavia, NY | 31 | 52 | 20.9 | $367K | +0.2% | #464 of 535 |
Other business types in the Batavia area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes31
- Gyms47
- Yoga, Pilates and fitness studios
- Martial arts and dance studios30
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Batavia, NY area?
There are 52 gyms and studios on map listings in the Batavia area as of September 2026. 4 of them (8%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 11 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in the Batavia, NY area spend on memberships, classes and admissions?
About $19.1M a year, or $767 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 52 gyms and studios on map listings, it comes to $367K per location. It is estimated from the incomes of the 24,873 households in the Batavia area and national spending patterns by income.
How does the Batavia, NY area compare with the U.S. for gyms and studios?
The Batavia area has 20.9 gyms and studios per 10,000 households, 40% above the U.S. rate of 14.9. Spending per location is $367K, 45% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, the Batavia area would have about 29, against 52 on map listings. There is one business with payroll in the industry for every 2,261 households, against one for every 1,641 across the U.S.
How fast is the Batavia, NY area growing?
Population estimates put the Batavia area at 58,416 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 24,873 households. Median household income in the Batavia area is $73,314, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Batavia area scores 31 for gyms and studios (lower middle), #464 of 535 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Batavia area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Batavia area
Screening a site or an acquisition in the Batavia area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Batavia area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.